Passion, hard work, whether or not you like pineapple on pizza. Brand values are the uncompromising ideas that truly matter to you. These values serve as the guiding principles that shape your company’s identity and decisions as it grows. 

Embracing Values That Resonate:

When crafting your brand values, it’s crucial to consider concepts that genuinely resonate with you. If words like integrity, quality or diversity appeal to you, ask yourself why and make sure your brand can uphold those values. These values should align with your personal beliefs and become the foundation upon which your brand stands.

The Pizza Principle:

Just as pizza toppings reflect personal taste, brand values reflect the essence of your business. Choosing the right words for your brand is like selecting ingredients that you can actually sink your teeth into. Sure, Hawaiian is a classic choice, but if the thought of sweetness on a savoury pizza makes you queasy, then skip it! Don’t order anything you can’t commit to devouring, and don’t pick values you can’t uphold.

There’s no one-size-fits-all recipe here, just what feels right for you. Whether you’re a pineapple aficionado or a staunch traditionalist, it’s about finding the right combination that resonates with your taste buds.

Guiding Your Business, Even in the Shadows:

Brand values play a vital role in shaping how your company sees itself, even when nobody else is watching. They serve as a constant reminder of the principles you hold dear and guide your decision-making process. Upholding your values consistently strengthens your brand’s integrity and fosters trust with your audience.

To continue the metaphor, if you say you have vegetarian options then you better be able to break out the vege-rama pizza, rather than telling someone that they can just eat the garlic bread. Your audience trusts you to uphold these ideals, internally and externally. 

Brand values should reflect the core principles that matter to you and will shape your decision-making as you grow. Your brand values are like the perfect pizza toppings, a delicious blend of ideas that are uniquely personal to you. Let them define your business’s identity and serve as a constant reminder of what truly matters. Uphold your brand values proudly and watch as they shape the success and integrity of your brand.

Looking to infuse your company with meaningful values that resonate with your audience?

Email us at hello@theincubator.com.au to find out more about how The Incubator can help you define and integrate your company’s values for maximum impact.

Let’s embark on this journey together and create a brand that leaves a lasting impact.

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Your brand mantra is a crucial aspect of establishing a strong identity. This statement expresses the core of what your brand represents and the image you want to put out into the world. It’s a call to arms that inspires others to connect with your brand. Let’s crack open the grimoire and explore the process of crafting a spellbinding message that leaves everyone captivated.

Understanding a Brand Mantra
At its heart, your brand mantra is a powerful expression that conveys the soul of a brand. It is a callout that sets the tone for your brand and defines its unique character. The aim is to create a powerful and memorable message that resonates with consumers.

Nike, for example, uses three words as their brand mantra:

“Authentic Athletic Performance”

This mantra emphasises the authenticity of the brand and creates emotional associations, you can practically see the fit people running on treadmills when you hear those words.
Sum up all the feelings, vibes, and dreams your brand wants to evoke in others, then smash them together into a concise statement.

How Do I Do That?
Crafting a compelling brand mantra requires honesty, research, and introspection. It’s about going beyond surface-level buzzwords and getting to the heart of what your brand truly stands for. Here are some steps to help you create a mesmerising brand mantra:

  • Dig deep: Reflect on the purpose and values that drive your brand. What is it that sets you apart from the competition? What are the core beliefs and principles that guide your business?
  • Know your audience: Understand your target audience. How does your brand align with their values? What message will resonate with them on a deep and meaningful level?
  • Craft your story: Use the power of storytelling to create a narrative that engages and inspires. Tell the story of your brand’s journey, its mission, and the impact it aims to make in the world.
  • Stay true to yourself: Ensure that your brand mantra aligns with the core essence of your brand. It should be an authentic representation of who you are and what you believe in. Don’t chase trends or try to be something you’re not. Embrace your unique identity and let it shine through in your brand mantra.

The Impact of a Powerful Brand Mantra
A well-crafted brand mantra is integral to brand recognition. It has the power to ignite emotions, inspire action, and forge a connection between the consumer and brand. If a customer was asked to sum up your brand, you hold the power to shape their answers by providing a simple and compelling brand story.

Ready to discover the essence of your brand and create a captivating brand mantra that evokes emotions and inspires others?

Email us at hello@theincubator.com.au to find out more about how The Incubator can help you uncover the true essence of your brand and craft a powerful brand message that sets you apart.

Let’s embark on this journey together and create a brand that leaves a lasting impact.

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Press Release: Tradie Bamboo - So much Nature

Tradie Bamboo - So much Nature

Tradie urges audience to bamboo the world a favour in their latest spot for Tradie Bamboo via The Incubator

Tradie underwear has let Aussie athletes Nick ‘Honey Badger’ Cummins, Danielle Scott and Charlotte Caslick loose in the forest to get super up-close-and-personal with nature in their latest spot for Tradie Bamboo.

From frolicking in slow motion, to playing the pan pipes and hugging huge trees, the trio show off their softer sides while espousing the silky smooth anti-chafe fabric, moisture wicking and hypoallergenic benefits of this luxurious new bamboo range.

“Trekking into the forest with Nick, Danni & Charlotte was an absolute joy.” Says Kyran Docker, Creative Director at The Incubator. “It is always a delight working with the Tradie team, and we’re thrilled with what was achieved. Through this campaign, we had the chance to have a bit of fun with the medium while staying true to the Tradie spirit.”

Filmed in Victoria’s leafy foothills, The Incubator had a great time bringing out the team’s natural talents with the forest backdrop providing the perfect foil for Tradie Bamboo’s eco-friendly roots. “Being fast-growing, organic and biodegradable, our Bamboo range is our most sustainable yet” says Tradie founder Ben Goodfellow.

The 30 second spot is airing on TV and social media from Sunday 5th March 2023.

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John Lewis continues their stranglehold on your heartstrings this Christmas with The Beginner, the story of a new foster father finding a way to bond with his new daughter. It’s a simpler tale than their usual fare, but no less touching.

You have a higher chance of being hit by lightning seven times than winning the lottery, but you have an even slimmer chance of finding love on a crowded train full of miserable commuters. But this year’s Lottery Christmas ad will have you believing in the possibility of both, as it follows the story of a missed love connection on a train. Enjoy the weird experience of weeping over the lottery.

J&B just released She, a holiday ad telling the story of a grandfather experimenting with makeup before a family gathering. Look, it’s probably pandering for a whiskey company to use a story of transition unrelated to their product, just to get you to break out the tissues. But in the tradition of Christmas movies, the pandering works damn well.

You’d think you wouldn’t be able to get emotional while Hall and Oates is playing but Boots, the UK health and beauty company, has found a way with their fun, adorable Christmas ad. A pair of magic specs gives a woman the ability to see what those around her want for Christmas.

Just when you thought you could escape the Christmas ads with your Grinch-like tendencies intact, The Petspiration Foundation has deployed cute dogs. The charity uses their Christmas Project initiative to provide assistance animals to those in need. Their emotional ad spotlights the impact pets can have on people who need them the most, via a little girl’s selfless wish list.

Subway is tackling holiday loneliness with its new Christmas ads, probably because you’re never more alone than when you haven’t rehearsed what sauces you want at the sandwich bar and there’s a queue growing behind you.

Welcome to the Thunderdome, sponsored by your local grocery store. In the hilarious new ALDI holiday campaign, politeness becomes a bloodsport as two women are determined to be the one to offer the final prawn at a Christmas lunch.

HelloFresh has released a super cute holiday meal kit inspired by the classic Christmas flick, Elf, offering Buddy’s signature dish: chocolate and maple syrup spaghetti. While we’re still not fully convinced this would be appetising, there’s no kid that wouldn’t lose their damn minds over the chance to make this meal.

It seems there’s more than one way to spice up the holiday driving, as a digital billboard in Brisbane was recently hacked and started broadcasting pornography. The billboard was shut down after a few minutes, but given its location on one of Brisbane’s busiest roads, it’s probably safe to say the advertising did its job and reached a fair number of eyeballs.

Like the terrifying concoctions of a mad scientist, Kraft Mayo has been combined with Juicy Couture. The condiment brand has collaborated with Juicy to create the kind of outfit sane individuals left behind in 2005. Featuring a blue velour tracksuit with “Smooth” replacing the iconic “Juicy” on the back and a white velour tube top boasting “Mayo Couture,” this flashback to the aughts is now available for pre-sale. Get in loser, we’re going shopping.

Did you know in Washington, it’s illegal to harass a Sasquatch? LegalShield has released a new series of ads bringing to light some of the stupidest laws in America, but the fun kind, not the depressing  gun control and corruption kind we make fun of them for. The ads serve as a handy guide, should you ever end up in an X-File and need to worry about legal representation.

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