Mastering the Art of Empathy: How Customer Avatars Transform Your Understanding

When it comes to building a successful brand, understanding your target customers is the ultimate game-changer. That's why customer avatars hold a special place in the brand building process. These fictional personas act as general representations…


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Think Like a Philosopher, Act Like a Brand: Forge Your Own Path

There’s a reason this conjures images of men in togas pondering the world, as your brand philosophy is focused around the ideas that govern your company’s ethics and vision. This is your company’s particular way of doing things and your belief in…


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Abra Cadabra, Let’s Find Your Mantra

Your brand mantra is a crucial aspect of establishing a strong identity. This statement expresses the core of what your brand represents and the image you want to put out into the world. It's a call to arms that inspires others to connect with your…


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From Corkboards to Consistency: Tone Mapping for Your Brand

Break out the red string and corkboard (tin foil hat optional) cause we're about to do some mapping. Tone mapping, like unravelling a conspiracy theory, helps you decipher how to communicate with your customers effectively.


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Reel Them In: Mastering Brand Positioning in a Sea of Choices

Brand positioning describes how you are different from your competitors and where you sit in a customers’ mind. It’s the unique value a brand offers their customer. Why would someone want to go to you, over someone else? It’s like a dating profile,…


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From Ground Floor to Sky High: Mastering the Elevator Pitch

In the vast sea of brands competing for attention, it's crucial to have a clear and concise way of communicating what makes your brand truly stand out. Enter the elevator pitch, a powerful tool that allows you to distill the essence of your brand…


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Slogan to Superstar: The Magic of an Unforgettable Tagline

Taglines are the snappy little phrases that brands use to squeeze their entire personality into a bite-sized nugget. It's like trying to fit a T-Rex into a teacup, but hey, we love a challenge! It's like having a clever icebreaker at a networking…


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Pizza and Profound Principles: Getting Value From Your Values.

Passion, hard work, whether or not you like pineapple on pizza. Brand values are a set of uncompromising principles you will uphold as your business grows. They are a set of ideas that are truly important to you and remain a constant guide going…


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