// INCYMI
October 2024
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the tricks, the treats, and the terrifyingly good advertising you might’ve missed.
- Tourism Ireland
- Samuel Adams
- Six Flags
- philosophy
- Snyders of Hanover
- Vienna Tourism Board
- Linktree
- Pizza Hut
- Joan London
- Meow Mix
Back in the day, many Australian children were told Halloween was ‘too American’ to celebrate here… and Ireland took that statement personally. The latest tourism ad out of the emerald isles is a spooky, gothic tale reminding the world of the origin of the season and why all the best folk horror movies come out of the British Isles.

Samuel Adams Brewing is selling an At-Home Séance Kit so you can crack open a cold one with the ghost of their namesake. The kit includes everything you need for a founding father rendition of Thriller: a couple of pint glasses, a vial of Boston dirt, a candle, and instructions to help you summon the ghost of Sam. Pottery wheel and The Righteous Brothers record sold separately.

There’s always one friend too eager to go on a theme park trip. Don’t get us wrong, we encourage being that friend! Don’t let the spoil-sports get you down! Dress up as a scary clown and trap your friends in a car until they’re too terrified to argue! Wait, what was the last one? To promote their Halloween season passes, American theme-park, Six Flags, created a six-minute horror movie showing what happens to four people who keep fear waiting.

Everyone’s favourite vampire slayer and woman with the unique credentials of being killed in three iconic horror franchises, Sarah Michelle Gellar, has made a skincare ad for philosophy appropriately fitting her connection to the spooky season.

Pretzel company Snyder’s of Hanover has a special mascot for Halloween inspired by classic slasher villains. Pretzel Face looks like Jason Vorhees but is actually just passionate about baking. Which the real Jason could also do, you’re more than just the people you murder.

For those who prefer their Halloween content with a side of Memento Mori, the Vienna Tourist Board is marking the 150th anniversary of Vienna’s Central Cemetery, one of the largest cemeteries in the world, with a short exploring the city’s relationship with death through the eyes of a mayfly.

You know what’s really scary? Americans are heading towards having their closest election yet and somehow are still trusted with nuclear weapons. Linktree and National Voter Registration Day teamed up with over 100 celebrities to turn their personal Linktree profiles into a voter registration hub. Pretty annoying if you were trying to buy merch – but pretty good for voter turnout, as 10,000 new voters registered in the first week.

Pizza Hut is helping jobseekers stand out by printing their resumes on pizza boxes and then delivering those boxes — along with a medium cheese pizza — to prospective employers. As the usual first listing on the resume of your average teenager, this feels like the logical next step.

In London, a phone gets snatched every 6 minutes. So, like Batman creating vigilante gadgets out of a righteous rage, creative agency Joan London has invented anti-stealing phone covers to combat this issue. One has sharp spikes, one has shock hardware, and another is printed with a curse. Our personal favourite is the phone case that’s literally a chrome gauntlet to keep on your hand. Heavy metal.

How much do you love your cat? Obviously a lot, otherwise why spend all day covered in fur with a creature who sleeps on your windpipe? Well, Meow Mix is giving viewers a chance to put their loyalty to the test and listen to their jingle for 12 hours straight to win free cat food.
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