// INCYMI
October 2024
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the tricks, the treats, and the terrifyingly good advertising you might’ve missed.
- Tourism Ireland
- Samuel Adams
- Six Flags
- philosophy
- Snyders of Hanover
- Vienna Tourism Board
- Linktree
- Pizza Hut
- Joan London
- Meow Mix
Back in the day, many Australian children were told Halloween was ‘too American’ to celebrate here… and Ireland took that statement personally. The latest tourism ad out of the emerald isles is a spooky, gothic tale reminding the world of the origin of the season and why all the best folk horror movies come out of the British Isles.

Samuel Adams Brewing is selling an At-Home Séance Kit so you can crack open a cold one with the ghost of their namesake. The kit includes everything you need for a founding father rendition of Thriller: a couple of pint glasses, a vial of Boston dirt, a candle, and instructions to help you summon the ghost of Sam. Pottery wheel and The Righteous Brothers record sold separately.

There’s always one friend too eager to go on a theme park trip. Don’t get us wrong, we encourage being that friend! Don’t let the spoil-sports get you down! Dress up as a scary clown and trap your friends in a car until they’re too terrified to argue! Wait, what was the last one? To promote their Halloween season passes, American theme-park, Six Flags, created a six-minute horror movie showing what happens to four people who keep fear waiting.

Everyone’s favourite vampire slayer and woman with the unique credentials of being killed in three iconic horror franchises, Sarah Michelle Gellar, has made a skincare ad for philosophy appropriately fitting her connection to the spooky season.

Pretzel company Snyder’s of Hanover has a special mascot for Halloween inspired by classic slasher villains. Pretzel Face looks like Jason Vorhees but is actually just passionate about baking. Which the real Jason could also do, you’re more than just the people you murder.

For those who prefer their Halloween content with a side of Memento Mori, the Vienna Tourist Board is marking the 150th anniversary of Vienna’s Central Cemetery, one of the largest cemeteries in the world, with a short exploring the city’s relationship with death through the eyes of a mayfly.

You know what’s really scary? Americans are heading towards having their closest election yet and somehow are still trusted with nuclear weapons. Linktree and National Voter Registration Day teamed up with over 100 celebrities to turn their personal Linktree profiles into a voter registration hub. Pretty annoying if you were trying to buy merch – but pretty good for voter turnout, as 10,000 new voters registered in the first week.

Pizza Hut is helping jobseekers stand out by printing their resumes on pizza boxes and then delivering those boxes — along with a medium cheese pizza — to prospective employers. As the usual first listing on the resume of your average teenager, this feels like the logical next step.

In London, a phone gets snatched every 6 minutes. So, like Batman creating vigilante gadgets out of a righteous rage, creative agency Joan London has invented anti-stealing phone covers to combat this issue. One has sharp spikes, one has shock hardware, and another is printed with a curse. Our personal favourite is the phone case that’s literally a chrome gauntlet to keep on your hand. Heavy metal.

How much do you love your cat? Obviously a lot, otherwise why spend all day covered in fur with a creature who sleeps on your windpipe? Well, Meow Mix is giving viewers a chance to put their loyalty to the test and listen to their jingle for 12 hours straight to win free cat food.
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Read all about it!Check out our latest INC news and views.
October 29, 2021
INCYMI: OCTOBER
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INCYMI: FEBRUARY
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Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
January 2, 2025
INCYMI: December
Grab some gingerbread and let’s dive into the creative campaigns you might’ve missed during your last-minute gift shopping.
May 2, 2025
INCYMI: April
After two short weeks filled with public holidays, too many hot cross buns, and total lack of awareness of time, we’re back into the regular swing of things.…
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
February 28, 2026
INCYMI: February
This month, consider us counter-programming to the Big Game (but like, not in the same way those weird country singers were) bringing you the ads that didn’t…
July 11, 2022
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
December 15, 2023
INCYMI: December
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the season to…
July 5, 2024
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
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February 25, 2025
INCYMI: February
Beyond the romance and increasingly desperate attempts to stand out at the big game, some brands have been busy dropping campaigns that you might have missed…
April 29, 2024
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
October 16, 2019
Gruen – The Pitch 2019
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October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
April 21, 2023
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
March 4, 2024
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
May 28, 2021
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
September 5, 2024
INCYMI: August
Dust off your neon windbreakers and crank up the boombox, because this month, we're taking a gnarly trip down memory lane. Here’s all the totally tubular…
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…

















































