// INCYMI
October 2024
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the tricks, the treats, and the terrifyingly good advertising you might’ve missed.
- Tourism Ireland
- Samuel Adams
- Six Flags
- philosophy
- Snyders of Hanover
- Vienna Tourism Board
- Linktree
- Pizza Hut
- Joan London
- Meow Mix
Back in the day, many Australian children were told Halloween was ‘too American’ to celebrate here… and Ireland took that statement personally. The latest tourism ad out of the emerald isles is a spooky, gothic tale reminding the world of the origin of the season and why all the best folk horror movies come out of the British Isles.

Samuel Adams Brewing is selling an At-Home Séance Kit so you can crack open a cold one with the ghost of their namesake. The kit includes everything you need for a founding father rendition of Thriller: a couple of pint glasses, a vial of Boston dirt, a candle, and instructions to help you summon the ghost of Sam. Pottery wheel and The Righteous Brothers record sold separately.

There’s always one friend too eager to go on a theme park trip. Don’t get us wrong, we encourage being that friend! Don’t let the spoil-sports get you down! Dress up as a scary clown and trap your friends in a car until they’re too terrified to argue! Wait, what was the last one? To promote their Halloween season passes, American theme-park, Six Flags, created a six-minute horror movie showing what happens to four people who keep fear waiting.

Everyone’s favourite vampire slayer and woman with the unique credentials of being killed in three iconic horror franchises, Sarah Michelle Gellar, has made a skincare ad for philosophy appropriately fitting her connection to the spooky season.

Pretzel company Snyder’s of Hanover has a special mascot for Halloween inspired by classic slasher villains. Pretzel Face looks like Jason Vorhees but is actually just passionate about baking. Which the real Jason could also do, you’re more than just the people you murder.

For those who prefer their Halloween content with a side of Memento Mori, the Vienna Tourist Board is marking the 150th anniversary of Vienna’s Central Cemetery, one of the largest cemeteries in the world, with a short exploring the city’s relationship with death through the eyes of a mayfly.

You know what’s really scary? Americans are heading towards having their closest election yet and somehow are still trusted with nuclear weapons. Linktree and National Voter Registration Day teamed up with over 100 celebrities to turn their personal Linktree profiles into a voter registration hub. Pretty annoying if you were trying to buy merch – but pretty good for voter turnout, as 10,000 new voters registered in the first week.

Pizza Hut is helping jobseekers stand out by printing their resumes on pizza boxes and then delivering those boxes — along with a medium cheese pizza — to prospective employers. As the usual first listing on the resume of your average teenager, this feels like the logical next step.

In London, a phone gets snatched every 6 minutes. So, like Batman creating vigilante gadgets out of a righteous rage, creative agency Joan London has invented anti-stealing phone covers to combat this issue. One has sharp spikes, one has shock hardware, and another is printed with a curse. Our personal favourite is the phone case that’s literally a chrome gauntlet to keep on your hand. Heavy metal.

How much do you love your cat? Obviously a lot, otherwise why spend all day covered in fur with a creature who sleeps on your windpipe? Well, Meow Mix is giving viewers a chance to put their loyalty to the test and listen to their jingle for 12 hours straight to win free cat food.
Extra, extra!
Read all about it!Check out our latest INC news and views.
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
June 4, 2020
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety…
September 3, 2021
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
April 21, 2023
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
February 25, 2025
INCYMI: February
Beyond the romance and increasingly desperate attempts to stand out at the big game, some brands have been busy dropping campaigns that you might have missed…
July 11, 2022
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
May 28, 2021
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
November 6, 2019
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
October 16, 2019
Gruen – The Pitch 2019
We're pleased to announce the team are making their small screen debut tonight on the other side of the camera. We were stoked to be invited by the ABC to take…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
April 29, 2024
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
March 4, 2024
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
May 2, 2025
INCYMI: April
After two short weeks filled with public holidays, too many hot cross buns, and total lack of awareness of time, we’re back into the regular swing of things.…
June 29, 2025
INCYMI: June
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
September 5, 2024
INCYMI: August
Dust off your neon windbreakers and crank up the boombox, because this month, we're taking a gnarly trip down memory lane. Here’s all the totally tubular…













































