// INCYMI
August 2022
Come with us if you want to live, as we’re witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new things this month. Oh brave new world, that has such robots in it!
- Midjourney
- Pacsun
- Meta
- Coca-Cola
- Street's Ice Cream and Dusk
- Bethany Cordwell and Officeworks
- Amazon
- BBDO Canada and Muskrat
- Russia
- The Right Stuff
Setting the design world alight with the fear of God this month is Midjourney, an artificial intelligence program that creates fun new art from textual descriptions. AI has been used to make concert posters, magazine covers and even visions of the future. While there’s a genuine worry this program is coming for our jobs, the sunny side is it’s a tool like any other, and learning how to talk to it is a skill in itself. It’s also going to change depending on the user; in our case, when in the hands of someone with a penchant for retro science fiction, the result is our INCYMI header: a vintage comic-style group portrait of the office.
Pacsun has entered the uncanny valley with the new face of their brand, a virtual model. Not content with real women and their tendency to have thoughts and minor physical flaws, Miquela, a ‘virtual influencer’, is tiny, without imperfections and eternally nineteen. The decision to hire the robot was apparently because she aligns with their “core brand values and vision,” which is understandable, when a computer’s writing your thoughts.
The same cannot be said of another AI, as Meta’s new chatbot BlenderBot 3 took only one week to become racist. The chatbot is designed to evolve its language, based on the conversations it has with users, and was only up and running for a few days before it started repeating right-wing propaganda. This is not the future Star Trek promised us.
Coca-Cola has released a new flavour that’s supposed to taste like our dreams. Coke’s Dreamworld has the “technicolour tastes and surrealism of the subconscious”. There’s no information yet as to how Coca-Cola plans to harvest the taste of our collective dreams, but we assume it’s something along the lines of pretending to eat and drink during a toddler’s imaginary tea party.
For a flavour palette a bit closer to home, Street’s Ice Cream is teaming up with Dusk to make a line of candles inspired by some childhood favourites. The new candles come in Bubble O ‘Bill, Golden Gaytime, Paddle Pop and Splice. This is Calippo erasure and we won’t stand for it.
Beyonce’s most recent album was released with a collection of futuristic, disco-inspired album art; featuring a groovy monochrome bodysuit by Brisbane designer Bethany Cordwell. The materials come from an unusual source, however, as the designer has revealed the bodysuit’s black and white scales are made from cut-up Officeworks document folders. So head to your local stationary store to steal Queen Bey’s new look: confidence and groovy disco-ball horse not included.
To advertise their new series based on A League of Their Own, Amazon has spelled out an empowering letter to female athletes using 30,000 baseballs. A nice opportunity to hit a home run for equality, and other knock-it-out-of-the-park-style metaphors.
BBDO Canada and the Indigenous arts and culture magazine Muskrat, are raising awareness of calls for justice for missing Indigenous women by going after the biggest whitewash of Native American history; Disney’s Pocahontas. The actual story is far more horrific than the Disney version, and what happened to Pocahontas—whose real name was Matoaka – still happens to Indigenous women and children today, with homicide the third-leading cause of death. The Missing Matoaka project provides an alternative commentary track for the film, to clear up the facts and point out where Disney veers into fantasy. Stick it to the mouse.
Regarding lying to viewers, Russia’s latest tourism ad is optimistic, to put it nicely… or, some might say, straight up propaganda. The controversial new ad lists the country’s positives as “cheap gas, beautiful women, no cancel culture, traditional values and vodka!” While tourism ads tend to paint a rosy picture of their destinations, it’s hard to ignore the very real presence of a fascist dictator and an ongoing war. It’s also worth noting those same ‘traditional values’ being exalted in the video led to Russia decriminalising ‘domestic violence that does not cause serious injury’ in 2017.
New proof being single isn’t the worst thing that could happen to you has just dropped, as conservative anti-“woke” dating app, The Right Stuff, has announced it will go live in September. The invite-only right-wing app is exclusively for straight people. The only gender options are “lady” and “gentleman” and there are “no pronouns necessary” (he and she are also pronouns, but this is an issue for the education system). A further concerning aspect of the business model is that only men are required to pay for subscriptions. Well, as the saying goes; “If you’re not paying for it, you’re the product being sold.”
A North Queensland newspaper has gone viral after a disgruntled woman took out a full page ad, publicly calling out her cheating husband. This serves as proof print media really is irreplaceable, as no Instagram callout post will ever beat this level of drama, or unpaid media coverage.
Extra, extra!
Read all about it!Check out our latest INC news and views.
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
May 21, 2021
Press Release: Tradie Body
Tradie storms our screens with new TV spots via The Incubator.
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
July 11, 2022
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
August 23, 2019
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
April 21, 2023
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
August 13, 2020
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
October 25, 2024
INCYMI: October
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
September 5, 2024
INCYMI: August
Dust off your neon windbreakers and crank up the boombox, because this month, we're taking a gnarly trip down memory lane. Here’s all the totally tubular…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
September 3, 2021
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…