// PRESS RELEASE
03.MARCH.2023
Client – TRADIE
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Copywriter – Sophie Hanlon & Sean Brisbane
Production Company – Truce Films
Director – Nicholas Clifford
Executive Producer – Mike Ciccone
Producer – Darren McFarlane
DOP – Marden Dean
Editor – Alan Moss
Grade – Retro Box
Sound – Windmill Audio
PR Agency – Always Human
Always Human CEO – Josh White
Media Agency – Loop Media
Tradie Bamboo - So much Nature
Tradie urges audience to bamboo the world a favour in their latest spot for Tradie Bamboo via The Incubator
Tradie underwear has let Aussie athletes Nick ‘Honey Badger’ Cummins, Danielle Scott and Charlotte Caslick loose in the forest to get super up-close-and-personal with nature in their latest spot for Tradie Bamboo.
From frolicking in slow motion, to playing the pan pipes and hugging huge trees, the trio show off their softer sides while espousing the silky smooth anti-chafe fabric, moisture wicking and hypoallergenic benefits of this luxurious new bamboo range.
“Trekking into the forest with Nick, Danni & Charlotte was an absolute joy.” Says Kyran Docker, Creative Director at The Incubator. “It is always a delight working with the Tradie team, and we’re thrilled with what was achieved. Through this campaign, we had the chance to have a bit of fun with the medium while staying true to the Tradie spirit.”
Filmed in Victoria’s leafy foothills, The Incubator had a great time bringing out the team’s natural talents with the forest backdrop providing the perfect foil for Tradie Bamboo’s eco-friendly roots. “Being fast-growing, organic and biodegradable, our Bamboo range is our most sustainable yet” says Tradie founder Ben Goodfellow.
The 30 second spot is airing on TV and social media from Sunday 5th March 2023.
Extra, extra!
Read all about it!Check out our latest INC news and views.
July 5, 2024
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
May 2, 2025
INCYMI: April
After two short weeks filled with public holidays, too many hot cross buns, and total lack of awareness of time, we’re back into the regular swing of things.…
August 25, 2023
INCYMI: AUGUST
This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being advertised at a…
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
February 25, 2025
INCYMI: February
Beyond the romance and increasingly desperate attempts to stand out at the big game, some brands have been busy dropping campaigns that you might have missed…
June 29, 2025
INCYMI: June
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
June 4, 2020
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
January 2, 2025
INCYMI: December
Grab some gingerbread and let’s dive into the creative campaigns you might’ve missed during your last-minute gift shopping.
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
April 29, 2024
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
October 25, 2024
INCYMI: October
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
October 16, 2019
Gruen – The Pitch 2019
We're pleased to announce the team are making their small screen debut tonight on the other side of the camera. We were stoked to be invited by the ABC to take…
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.













































