Month: August 2019
// INCYMI
August 2019
Ah, , Salaam and good morning to you worthy friend.
Please, please, come closer —
We know everyone’s busy, and none busier than you. So here’s a quick dive into the things that inspired, fascinated, enthralled and puzzled us the last couple of months that we thought might interest you.
- Disney+
- Melbourne Bitter
- HILDA Report
- Apple
- Adobe
- Gilette
- Popeyes
Over the weekend Disney opened up the cave of wonders that is their massive back catalogue at the D23 conference and finally let us in on the Disney+Platform launching in November. Straight out of the box it’s packed with more than 7500 television episodes (including The Simpsons), 500 movies (Marvel, Pixar, Star Wars) and more than 45 original series (New Lizzie McGuire, huh?). Stan is shook. Netflix is looking over its shoulder.
We frothed over last years VB capsule collection, the Melbourne Bitterdrop and lapped up the Farmers Union range – but the move into beverage extensions with VB Tea seemed a step too far.
The latest HILDA report was released and it doesn’t look great. The Conversation dug into data and finds Aussie disposable incomes are lower than during the GFC.
Apple takes a swipe at ad tracking with its upcoming OS.
Adobe finds 81% of emoji users believe that people who use emojis are friendlier and more approachable and 64% of emoji users are willing to make a purchase with an emoji. ??
Youth Sense digs into the best and worst places to grab the attention of Gen Z.
Ad standards launched a new campaign to shine a light on the sexism, racism and other issues in ad land.
The Australian arm of Gillette moves away from the ‘The best a man can be’ campaign out of the US, and instead focuses in on local heroes in a very serious brand new spot.
Popeyes sells out of chicken sandwiches following The Twitter Sandwich-apocalypse, putting its newfound popularity at risk. The chain burned through two months of inventory in 2 weeks!
Extra, extra!
Read all about it!Check out our latest INC news and views.
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
November 6, 2019
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
December 15, 2023
INCYMI: December
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the season to…
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
July 11, 2022
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety…
August 30, 2022
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global…
August 13, 2020
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
March 4, 2024
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
August 30, 2019
Press Release: Tradie No Bounce
// PRESS RELEASE
23.AUGUST.2019
Client - Tradie Underwear
Tradie Founder - Ben Goodfellow
Tradie Brand Manager - Simone Hyde
Creative Agency - The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Writer – Skye Davidson
Production Company – Plot Media
Producer - Virginia Kay
Director - Nicholas Clifford
DP - Joel Betts
Editor - Luke Dickonson
Grade/Flame - Chris Reynolds
PR Agency – Lampoon Group
Lampoon Group CEO – Josh White
Tradie: No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne creative agency The Incubator.
Tradie HQ has been working hard to tackle what must be one of life’s biggest problems. Those moments when men are running around like a rat in a blender and the old boys pop a bit left of centre. The new technologically advanced ‘No Bounce’ pouch keeps the tackle out of the left wing and the scrum half, cosy and safe in the centre.
The spot highlights Nick ‘Honey Badger’ Cummins’ best assets. His charm and charisma.
It follows a busy couple of weeks on-air for Tradie, after their ladies’ Aussie Fit range launched a fortnight ago with brand ambassadors Danielle Scott and Charlotte Caslick backed by Cummins, (all represented by Lampoon Group) stepping out of the studio and into iconic Australian landscapes, showing off some of our breathtaking coastlines, and rugged, red country.
Says Ben Goodfellow, founder, Tradie: “I’m really excited for the release of our new No Bounce undies advert. Filming Nick ‘Honey Badger’ Cummins in his natural habitat, Outback Australia, allowed us to create our funniest advert to date. I’m sure all Australians are going to love this advert and it will cement Tradie as Australia’s favourite Australian owned underwear brand.”
Lampoon Group Founder and CEO, and Nick Cummins’ Manager, Josh White, also said that “Nick really enjoyed getting into outback Australia this year to shoot the new No Bounce campaign with Tradie. This is Tradie’s biggest campaign yet and we are all thrilled with how it has turned out.”
Says Kyran Docker, creative director, The Incubator: “Taking Tradie out of the studio has been a natural evolution of the brand, and we’re thrilled with how it’s come together. To be able to demonstrate not only Nick’s great sense of humor, but to also show off what makes this country fantastic, has been a wonderful experience, and has resulted in great content that we can’t wait to share.”
The spot will bounce onto screens this Sunday August 25th.
Extra, extra!
Read all about it!Check out our latest INC news and views.
August 25, 2023
INCYMI: AUGUST
This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being advertised at a…
September 3, 2021
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…
March 4, 2024
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
August 23, 2019
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
May 21, 2021
Press Release: Tradie Body
Tradie storms our screens with new TV spots via The Incubator.
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
November 6, 2019
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
December 15, 2023
INCYMI: December
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the season to…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.