// PRESS RELEASE

16.OCTOBER.2019

Also, a big thank you to the team, who helped make it happen:

 

Managing Director – Jeremy Walsh
Creative Director – Kyran Docker
Strategic Director – Alison McDowell Roadmap Strategy
Copywriters – Kyran Docker & Skye Davidson
Story Boarding, Assistant – Patrick Hui
Director, Editor, Grade – Brett D’Souza
Runner, Assistant – Vesna Grdjan
Cinematographer – Simon Green
Gaffer – Andrew Lock
Sound Mix/Design – Marc Judson

The Pitch

We’re pleased to announce the team made their small screen debut last night on the other side of the camera. We were stoked to be invited by the ABC to take part in ‘The Pitch’ on Gruen, where two agencies go head to head to ‘sell the unsellable’.

Banning online shopping, in favour of brick and mortar stores, was a difficult pitch and we’re proud of our ad “Open Up”, which explores the real cost of the convenience associated with online shopping.

Unfortunately, the votes were against us on the night. However, in an unprecedented move, Russell came to our defence saying the spot was brilliantly written, and on the night likened it to the famous 1988 British Rail advert written by poet W.H. Auden.

So even though we didn’t strictly walk away winners, Russell’s argument was so compelling we were awarded the first ever losing agency half trophy, well, a full trophy but half the kudos.

Congratulations to David Guillotti and the team at Balance, for taking home the win. Till next time.

Extra, extra!

Read all about it!Check out our latest INC news and views.

⸻ Latest

Join our Mailing List

    About Us

    The Incubator is a Melbourne-born agency that believes in cutting through the noise and making brands actually work. Strategy, creative, execution—done properly, without the faff.

    If you’ve scrolled this far, congratulations. You’re either very thorough, mildly curious, or procrastinating something important. Either way, we like you.

    Certified organic, carbon-neutral, and emotionally available (most of the time).

    Headquarters

    25 – 27 Buckhurst St
    South Melbourne, VIC

    Stay In Touch

    (03) 9016 7800
    hello@theincubator.com.au

    Privacy Preference Center

    Privacy Preferences