// INCYMI

October 2019

Phwoh, here we go again.
Halloween is done and the Christmas adverts are dropping. How’s that feel. Things are really cranking up, so here’s a quick dip into the interesting things that passed our desk over the past couple of months that we thought might interest you.

  • Yahoo
  • Adidas
  • Paddy Power's
  • Walkers Crisps
  • Adobe
  • FACEBOOK
  • Gruen

It seems young Danes really like to cut a rug — studies say they’re the booziest teens in Europe — and, like most, they don’t like to be preached at about their bad habits.

In this interesting take on Anti binge, they use the metaphor(?) of pushing the sausage, instead of pushing your alcohol consumption. Brilliant, or overcooked?

Yahoo‘s got a fresh new brand by Pentagram.
I’ll just go Yahoo something.

Aussies are spending seven minutes more every day listening to audio than last year, with radio staying on top and podcasts overtake owned music for the first time, according to the fourth annual GfK Share of Audio study released this month.

Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in digital and performance marketing at the expense of brand building.

UK Bookmakers Paddy Power’s have Scottish musician Lewis Capaldi at 1/2 odds on favourite to be featured in the 2019 John Lewis Christmas Campaign. While you’re here – just watch the 2013 The Bear & the Hare again, because #feels.

While we’re on Christmas Advertising, we’ve started to see them trickle out – loving this Walkers Crisps with the spirit of Christmas, Mariah Carey.

facebook rebrands as FACEBOOK … for clarity.

Russel Howcroft likened our pitch on Gruen to this 1988 British Rail advert – we hadn’t seen it – but it’s a feast.

Extra, extra!

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