// PRESS RELEASE
23.AUGUST.2019
Client - Tradie Underwear
Tradie Founder - Ben Goodfellow
Tradie Brand Manager - Simone Hyde
Creative Agency - The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Writer – Skye Davidson
Production Company – Plot Media
Producer - Virginia Kay
Director - Nicholas Clifford
DP - Joel Betts
Editor - Luke Dickonson
Grade/Flame - Chris Reynolds
PR Agency – Lampoon Group
Lampoon Group CEO – Josh White
Tradie: No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne creative agency The Incubator.
Tradie HQ has been working hard to tackle what must be one of life’s biggest problems. Those moments when men are running around like a rat in a blender and the old boys pop a bit left of centre. The new technologically advanced ‘No Bounce’ pouch keeps the tackle out of the left wing and the scrum half, cosy and safe in the centre.
The spot highlights Nick ‘Honey Badger’ Cummins’ best assets. His charm and charisma.
It follows a busy couple of weeks on-air for Tradie, after their ladies’ Aussie Fit range launched a fortnight ago with brand ambassadors Danielle Scott and Charlotte Caslick backed by Cummins, (all represented by Lampoon Group) stepping out of the studio and into iconic Australian landscapes, showing off some of our breathtaking coastlines, and rugged, red country.
Says Ben Goodfellow, founder, Tradie: “I’m really excited for the release of our new No Bounce undies advert. Filming Nick ‘Honey Badger’ Cummins in his natural habitat, Outback Australia, allowed us to create our funniest advert to date. I’m sure all Australians are going to love this advert and it will cement Tradie as Australia’s favourite Australian owned underwear brand.”
Lampoon Group Founder and CEO, and Nick Cummins’ Manager, Josh White, also said that “Nick really enjoyed getting into outback Australia this year to shoot the new No Bounce campaign with Tradie. This is Tradie’s biggest campaign yet and we are all thrilled with how it has turned out.”
Says Kyran Docker, creative director, The Incubator: “Taking Tradie out of the studio has been a natural evolution of the brand, and we’re thrilled with how it’s come together. To be able to demonstrate not only Nick’s great sense of humor, but to also show off what makes this country fantastic, has been a wonderful experience, and has resulted in great content that we can’t wait to share.”
The spot will bounce onto screens this Sunday August 25th.
May 10, 2022
News: How Tasty Is Your Website?
We’re thrilled to announce the exciting news that one of our senior Incubatees has recently become an auntie. But we’re not talking about the…
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From…
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
February 23, 2022
News: Call Your Auntie
We’re thrilled to announce the exciting news that one of our senior Incubatees has recently become an auntie. But we’re not talking about the…
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From…
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the…
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into…
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
September 3, 2021
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to…
August 30, 2021
The four-letter word you should always use with clients.
As someone who deeply believes you should only ever do something with care, or not do it at all, in that moment I knew I’d truly found my people.
July 28, 2021
The boys in the bath
Australia has had a long history of sloth-like change when it comes to evolving societal attitudes. A study by the Australian Human Rights Commission…
June 1, 2021
Leaving your corner of the forest.
After you’ve spent so much energy making all these new friends, when are you going to head over to their corner of the forest?