Month: August 2023

INCYMI: AUGUST

// INCYMI

August 2023

This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being advertised at a level not seen since the 80’s, it’s been a good time to Think Pink.

  • Spotify
  • Liquid Death
  • The Mayor of London
  • Modibodi
  • Arte
  • Barbie
  • Bumble
  • Love Not War
  • Uber Eats

It’s time to play the music, it’s time to light the lights, cause Muppet rockers The Electric Mayhem have teamed up with Spotify. The streaming site has released a rockumentary going “behind the scenes” of the band’s visit to Spotify studios, ending with a jam session that goes harder than any pieces of felt should be able to. Everyday it gets harder to remember these guys are puppets and not actually alive.

Edgy canned water company Liquid Death has unleashed an ’80s dance-pop album based on internet hate received by the brand. Featuring hits like “It’s Dumb and I Won’t Buy It” to “Rather Cut My Own D**k Off,” Greatest Hates Vol.3 is the perfect album for when you just want to bop out to your own vitriol.

Ever had to cringe your way through a sexist movie scene and wished you could make it stop? If you answered yes, today’s your day. If not, we need to have a chat about feminism and the patriarchy. Have a seat. The Mayor of London’s anti-misogyny campaign is based around an interactive ad allowing you to break up a sexist conversation between a group of young men once you feel the conversation has gone too far.

In one of the cleverest adverts of the year, a French media agency have used VFX for an exceptional ad showcasing soccer highlights. Put your trust in our taste and watch it all the way through.

Modibodi has released a sitcom on TikTok. I’m Dying Inside follows four housemates as they get into your typical sitcom hijinks, although more centred around their crimson waves than your typical episode of Friends. So no one told you your period was going to be this way…

To mark the one-year anniversary of the U.S. Supreme Court’s decision to overturn Roe v Wade, a PSA supporting women’s health is offering an interesting warning: press the skip button and they’ll fund abortions. The ad opens by explaining, “Skip this ad and we’ll provide free family planning medication to someone in need. It’s your choice.” Must be nice, the whole choice thing.

European broadcaster Arte has programmed a special summer season around siblings, with showings of movies like The Blues Brothers and Rain Man. To advertise this they’ve focused on a much more realistic sibling dynamic — think less ‘heart-warming hugs’ and more ‘sorry don’t tell mum, you can hit me back and we’ll be even’.

Weird Barbie, Kate McKinnon’s world-weary outcast from the Barbiemovie is getting her very own doll, graffitied face and eternal splits included. Although one could argue weird barbie cannot be sold, she must be made by a creative and destructive child.

There’s been an unprecedented level of marketing for Greta Gerwig’s record breaking film, and one of the more creative pieces of advertising comes via Bumble turning Barbie into your personal wingman. The promotional experience featured Barbies giving users suggestions for compliments to send to your matches. Although in an important distinction: you can’t send these compliments to the characters themselves, ’cause even in the veritable utopia of Barbieland, you cannot match with Margot Robbie.

Siri, play Dancing With Myself. UK-based sex toy company Love Not War’s latest campaign asks you to break up with your showerhead. The hilarious and semi-NSFW ad tells the tale of shower heads being dumped for a more sustainable solution.

In the most Aussie development ever, Uber Eats is petitioning to rename our capital to Can-beer-a in a new stunt highlighting their expanded drinks delivery service. Outside of billboards, they also enlisted a town crier to carry the petition to Parliament. Scratch that, the petition actually going through to parliament would truly be the Aussiest thing ever.

Extra, extra!

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The Brand Handbook

Understanding your
Tagline

Taglines are the snappy little phrases that brands use to squeeze their entire personality into a bite-sized nugget. It’s like trying to fit a T-Rex into a teacup, but hey, we love a challenge! It’s like having a clever icebreaker at a networking event, a well-crafted tagline is your secret weapon to cut through the noise and make your brand unforgettable. It’s the difference between being a forgettable whisper and a shout that reverberates through the crowd.

READ THE BRAND HANDBOOK

Month: August 2023

Embracing Values That Resonate:

Taglines are the snappy little phrases that brands use to squeeze their entire personality into a bite-sized nugget. It’s like trying to fit a T-Rex into a teacup, but hey, we love a challenge! When crafted with finesse, a tagline becomes the clever icebreaker at a networking event, captivating attention and leaving an indelible impression. In this article, we delve into the importance of tagline creation and the art of squeezing your brand’s essence into a bite-sized nugget of brilliance.

So, how exactly do you squeeze your brand’s essence into a bite-sized nugget of brilliance?

Cutting Through the Noise

In a crowded marketplace, standing out from the competition is a never-ending battle. This is where a well-crafted tagline emerges as your secret weapon. A tagline cuts through the noise and captures attention. It is the first impression, elevator pitch, and rallying cry of your brand all rolled into a few carefully chosen words. A memorable tagline differentiates you from the sea of forgettable whispers, transforming your brand into a shout that reverberates through the crowd.

Distilling Personality and Purpose

Creating a tagline is an art form that requires careful consideration and a deep understanding of your brand. It’s about distilling your brand’s personality, purpose, and values into a concise statement that resonates with your target audience. Take everything you’ve learned so far about analysing your brand’s unique attributes and defining its core identity. Consider the emotions you want to evoke and the message you want to convey. Then smoosh it all into a tagline that captures the essence of your brand and leaves a lasting impact on your audience.

For example, Disneyland’s tagline has been “the happiest place on Earth” for decades. This catchy phrase is simple and immediately speaks to everything the mouse stands for: whimsy, joy and global domination. 

Crafting Brilliance: Elements of an Effective Tagline

An effective tagline possesses certain key elements that elevate it from mere words to a powerful statement. There are four basic bits of criteria to consider: 

  1. It should be memorable—something that sticks in the minds of your audience 
  2. It should be clear and concise, conveying your brand’s core message succinctly. 
  3. It should be aligned with your brand’s voice and tone, reflecting its personality and resonating with your target market. 
  4. A great tagline sparks an emotional connection, evoking feelings that forge a lasting bond between your brand and its audience.

By distilling your brand’s personality into a bite-sized nugget of brilliance, you cut through the noise and make your brand unforgettable. So, embrace the challenge of tagline creation, unleashing the power of your brand’s unique voice. 

Looking to craft an unforgettable tagline for your brand? Unlock the secrets to creating a captivating and memorable brand message.

Email us at hello@theincubator.com.au to find out how The Incubator can help you develop a standout tagline that sets your brand apart from the competition.

The Brand Building Handbook

Let's Grow From Bland To Brand!

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August 17, 2023

The Brand Handbook

Understanding your
Elevator Pitch

Picture this: You step into an elevator, and the person next to you asks, “So, what does your company do?” You have 10 to 20 seconds to make a lasting impression and pique their interest. That’s where the power of an elevator pitch comes in. It’s a concise and persuasive speech that showcases the essence of your brand, project, idea, or even yourself. Think of it as a mini sales pitch that can open doors, grab attention, and leave a lasting impact. With a well-crafted elevator pitch, you’ll be soaring to new heights in no time!

READ THE BRAND HANDBOOK

Month: August 2023

In the vast sea of brands competing for attention, it’s crucial to have a clear and concise way of communicating what makes your brand truly stand out. Enter the elevator pitch, a powerful tool that allows you to distill the essence of your brand into a brief, persuasive speech. It’s the art of capturing attention, generating interest, and conveying your brand’s individuality in a matter of seconds. In this blog post, we delve into the significance of the elevator pitch as a vital component of brand guidelines. Discover why mastering the elevator pitch is key to defining your brand’s uniqueness, differentiation from competitors, and overall success.

The Importance of Boiling It Down:

In a world filled with noise and information overload, attention spans have become shorter than ever. Capturing someone’s interest and making a memorable impression within seconds is no easy feat. That’s where the elevator pitch comes in. It forces you to distill your brand’s essence and value proposition into a concise, compelling message that cuts through the clutter. By honing in on the core elements that differentiate your brand, you’re able to communicate its unique selling points in a way that resonates with your target audience.

Defining Your Unique Differentiation:

Crafting an elevator pitch requires deep introspection and a thorough understanding of your brand’s positioning in the market. It prompts you to ask critical questions such as: What sets us apart? What problems do we solve? What unique value do we bring? By answering these questions, you’re able to identify your brand’s unique differentiation and key selling points.

The Elevator Pitch: Your Brand’s Secret Weapon:

The elevator pitch is more than just a quick introduction or a sales pitch; it’s your brand’s secret weapon. It’s the gateway to capturing attention, sparking curiosity, and creating memorable connections. With a well-crafted elevator pitch, you have the power to leave a lasting impression and differentiate your brand from competitors.

In the realm of brand building, the elevator pitch plays a vital role in defining and communicating your brand’s unique differentiation. It’s the distilled essence of what makes your brand special, memorable, and valuable. By mastering the art of the elevator pitch, you equip your brand with a powerful tool that sets the stage for effective brand guidelines and ultimately leads to success in a crowded marketplace. So, embrace the elevator pitch and unlock the key to unveiling your brand’s individuality and differentiation.

Ready to craft an elevator pitch that makes your brand shine?

Contact us at hello@theincubator.com.au to discover how our brand experts can help you develop a compelling and impactful elevator pitch as part of your brand guidelines project.

The Brand Building Handbook

Let's Grow From Bland To Brand!

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August 10, 2023

The Brand Handbook

Understanding your
Customer Avatars

Ever wished you could peek into the minds of your customers and know exactly what makes them tick? Well, that’s where customer avatars come in! Think of them as your secret weapon in the world of branding. These fictional characters represent your target or existing customers, giving you valuable insights into their challenges and pain points. By understanding them on a deep level, you can create marketing strategies that speak directly to their hearts (and wallets). It’s like having a cheat code to unlock the path to customer connection!

READ THE BRAND HANDBOOK

Month: August 2023

What are Customer Avatars?

Picture this: You’re an artist creating a masterpiece, and your canvas is your business. But before you can even pick up your brush, you need to understand who you’re painting for. That’s where customer avatars come in. They are fictional, generalised representations of your target or existing customers. These characters embody the hopes, dreams, fears, and desires of your ideal audience. They’re like Sherlock Holmes meets Dr. Frankenstein, helping you piece together the puzzle of your customers’ minds.

Unveiling the Secrets: Why Customer Avatars Matter

Customer avatars are the gateway to unlocking the secret to customer connection. By delving deep into their psyche, you gain profound insights into their challenges, pain points, and aspirations. It’s like having a backstage pass to their thoughts and emotions. Armed with this knowledge, you can tailor your marketing strategies to resonate with them on a personal level. It’s the difference between whispering sweet nothings in their ear and shouting into the void.

The Creation Process: Building Your Avengers of Avatars

Creating customer avatars is an art form in itself. It requires a blend of creativity, research, and a touch of telepathy (we kid, we kid). Here’s how to assemble your team of avatars:

  • Investigative Research: Get your detective hat on and dive into the world of data and analytics. Study your existing customers, conduct surveys, and unearth those nuggets of information that reveal who they truly are.
  • Paint a Picture: Once you’ve gathered your intel, it’s time to bring your avatars to life. Give them names, ages, professions, and even quirky hobbies. Get specific and make them as real as possible.
  • Empathy is Key: Now that your avatars have identities, step into their shoes. Understand their pain points, challenges, and what keeps them up at night. What are their goals and aspirations? The more you empathise, the better you can address their needs.

Putting Your Avatars to Work: Marketing Magic Unleashed

With your avatars by your side, it’s time to work some marketing magic. Armed with a deep understanding of your customers’ hopes, dreams, and pain points, you can craft messages that speak directly to their hearts. Your content, social media posts, emails, and advertisements become laser-focused, resonating with your target audience in a way that feels like you’re speaking their secret language. It’s like having a built-in translator that turns heads and wins hearts.

Customer avatars are not just figments of your imagination; they are the guiding lights that lead you to the treasure trove of customer connection. By investing time and effort into understanding your customers’ challenges and pain points, you unlock the superpower to create marketing strategies that truly resonate. So, embrace your inner character creator, and let your avatars guide you on the epic journey of brand building. The possibilities are endless, and the rewards are beyond measure.

Ready to supercharge your brand's connection with your audience? Discover the power of customer avatars and how they can transform your marketing strategies.

Take the first step by reaching out to us at hello@theincubator.com.au. Our team of experts is ready to guide you in creating compelling customer avatars that drive results. Don’t miss out on this opportunity to unlock the secret to customer connection. Email us today!

The Brand Building Handbook

Let's Grow From Bland To Brand!

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August 3, 2023