Burger King c̶l̶e̶v̶e̶r̶l̶y̶ celebrated International Women’s Day insulting women. Austin, Texas-based agency Hunt, Gather reworked the campaign with its own twist for a line of merchandise, with all proceeds going to the Girls Empowerment Network.
Earlier in the year Burger King also overhauled their global brand that will feel very familiar to us in Australia. McDonalds, not too far behind has unveiled a global packing redesign of its own, that feels a bit “Hey can i copy your homework?” “Sure, just make sure you change it a little.”
The 2020 auto industry great logo flattening party rolls on with Kia the latest to flatten up, joining Toyota, Nissan, BMW, MINI and Volkswagon. Any left?
Jeep landed themselves in a bit of hot water with their Super Bowl submission in a two-pronged attack. First being flooded with a wave of negative comments around its tone deaf plea to a country divided, then in a case of ‘maybe you should have vetted your talent better’ the ad was pulled completely after it was revealed that Bruce Springsteen was arrested for DWI, reckless driving and consuming alcohol in a closed area three months prior.
The Teeter-Totter Wall along the US-Mexico border has been named the overall winner of the Beazley Designs of the Year awards of 2020.
Industry leader Campaign Monitor has released their annual Benchmarks Report that breaks down key findings from their mountain of 2020 email marketing data.
The roll-out of Apple’s iOS 14 includes a tracking prompt set to disrupt Facebook Ads targeting. We’re yet to see how this will affect campaigns, but it has really got Facebook rattled.
The great 90’s show Rugrats is getting a really creepy makeover. Is this really what we need to be giving the next generation?
Amazon made a misstep by rebranding their logo to look like … Hitler. Yeah. That guy.
Extra, extra!
Read all about it!Check out our latest INC news and views.
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
INCYMI: AUGUST
This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being advertised at a…
INCYMI: December
While our friends in the Northern Hemisphere are…
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
INCYMI: April
This month, we're covering the stumbles and…
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
Gruen – The Pitch 2019
We're pleased to announce the team are making…
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway.…
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…
INCYMI: FEBRUARY
Is your name Google? Cause you're everything…
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
INCYMI: July
Here we are again, because time is a flat circle…
INCYMI: December
Grab some gingerbread and let’s dive into the creative campaigns you might’ve missed during your last-minute gift shopping.
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired…
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
INCYMI: February
Beyond the romance and increasingly desperate…
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
INCYMI: October
Phwoh, here we go again. Halloween is done and…
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
INCYMI: October
We’ve summoned up the best of the spookiest,…
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
INCYMI: June
We’ve summoned up the best of the spookiest,…
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback…
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
INCYMI: December
Before we all log off, close the laptop, and…
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
INCYMI: FEBRUARY
Whether we’re spouting about it on social media,…
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
INCYMI: August
INCYMI, the dogs were good again this week.…
INCYMI: October
The veil between the living and the marketing department is thin this time of year. Halloween campaigns are haunting our feeds and brands are resurrecting old…
INCYMI: February
This month, consider us counter-programming to…
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange…
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
INCYMI: APRIL
Whether we’re spouting about it on social media,…
Press Release: Tradie Body
Tradie storms our screens with new TV spots via The Incubator.
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…
INCYMI: August
Ah, Salaam to you worthy friend. Please, please, come closer --
INCYMI: April
Remember the good old days? Apparently, so does…
INCYMI: August
Dust off your neon windbreakers and crank up the boombox, because this month, we're taking a gnarly trip down memory lane. Here’s all the totally tubular…
INCYMI: February
While the halftime ads might steal the spotlight,…
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
INCYMI: APRIL
This month, we're all about embracing the…
INCYMI: April
After two short weeks filled with public holidays, too many hot cross buns, and total lack of awareness of time, we’re back into the regular swing of things.…
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…