// INCYMI

March 2020

So what have you been up to lately?
As the Weirdest Year Ever™ is in our rearview mirrors, we’re looking down the road by looking back at some of the weird and interesting things that have happened over the last bit of time.

  • Girls Empowerment
  • Burger King
  • Auto Industry
  • Superbowl
  • Beazley Designs
  • Campaign Monitor
  • iOS 14
  • Rugrats
  • Amazon

Burger King c̶l̶e̶v̶e̶r̶l̶y̶ celebrated International Women’s Day insulting women. Austin, Texas-based agency Hunt, Gather reworked the campaign with its own twist for a line of merchandise, with all proceeds going to the Girls Empowerment Network.

Earlier in the year Burger King also overhauled their global brand that will feel very familiar to us in Australia. McDonalds, not too far behind has unveiled a global packing redesign of its own, that feels a bit “Hey can i copy your homework?” “Sure, just make sure you change it a little.”

The 2020 auto industry great logo flattening party rolls on with Kia the latest to flatten up, joining Toyota, Nissan, BMW, MINI and Volkswagon. Any left?

Jeep landed themselves in a bit of hot water with their Super Bowl submission in a two-pronged attack. First being flooded with a wave of negative comments around its tone deaf plea to a country divided, then in a case of ‘maybe you should have vetted your talent better’ the ad was pulled completely after it was revealed that Bruce Springsteen was arrested for DWI, reckless driving and consuming alcohol in a closed area three months prior.

The Teeter-Totter Wall along the US-Mexico border has been named the overall winner of the Beazley Designs of the Year awards of 2020.

Industry leader Campaign Monitor has released their annual Benchmarks Report that breaks down key findings from their mountain of 2020 email marketing data.

The roll-out of Apple’s iOS 14 includes a tracking prompt set to disrupt Facebook Ads targeting. We’re yet to see how this will affect campaigns, but it has really got Facebook rattled.

The great 90’s show Rugrats is getting a really creepy makeover. Is this really what we need to be giving the next generation?

Amazon made a misstep by rebranding their logo to look like … Hitler. Yeah. That guy.

Extra, extra!

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