Tradie trades Cooee for Gingaaaah in Latest Spots
Building on the success of their highly popular new beer launch last year, Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”.
Tradie, the iconic Aussie brand who have built their popularity through a range of products from clothing to personal hygiene, have grown a cult following through their cheeky, fun and larrikin brand ambassadors.
As Ben Goodfellow, Tradie founder, says – “When it comes to finding representatives for our brand, we’ve always chosen people you’d be happy to have a beer with. Now we’re making beer, we’re literally putting that to the test!”
Essendon Ruckman Sam Draper and Pro Surfers Jackson Baker and Matt Wilkinson are back in this new Tradie Ginger Beer commercial, where they build on the now viral catch-phrase of their original beer ads, featuring people sipping the beer and saying a long and satisfied “AAAAAHHHH”.
Kyran Docker, Creative Director of The Incubator says, “As a Ranga myself I’m proud to be adding to the ginger-loving lexicon of Australia through these ads. We hope ginger beer fans around the country will embrace the call.”
Tradie’s Ginger Beer joins their launch range of Zero Carb Lager, Lager, and Pale Ale, and is available now in Liquorland, First Choice and online.
The ad is already live on socials and will be airing on TV from April, during NRL on Nine and AFL on Foxtel & Kayo.
Check out the classic new GINGAAAAAHHH spot on the link below:
About The Incubator:
The Incubator is an independent, South Melbourne-based, full-service advertising and marketing agency, known for its innovative creative, strategic thinking, and commitment to delivering exceptional results. With a diverse portfolio and team of experienced professionals, The Incubator is dedicated to helping businesses develop, grow and thrive.
For media inquiries or more information about The Incubator, please contact:
Jeremy Walsh
Managing Director
The Incubator
25 Buckhurst Street
South Melbourne VIC 3205
Tel: +61 (03) 9016 7802
Mob: +61 (0)411 749 968
jeremy@theincubator.com.au
Extra, extra!
Read all about it!Check out our latest INC news and views.
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
INCYMI: JUNE
You gotta fight for your right to party this…
INCYMI: December
Grab some gingerbread and let’s dive into the creative campaigns you might’ve missed during your last-minute gift shopping.
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired…
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
Gruen – The Pitch 2019
We're pleased to announce the team are making…
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
INCYMI: December
Before we all log off, close the laptop, and…
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
INCYMI: July
Here we are again, because time is a flat circle…
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
INCYMI: June
As the weather outside is frightful, we're…
INCYMI: February
This month, consider us counter-programming to the Big Game (but like, not in the same way those weird country singers were) bringing you the ads that didn’t…
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…
INCYMI: June
Screens are so last month. Well, sort of, everyone's still tuned into SBS. This month the advertising world went big, bold and decidedly in-person. Between the…
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with…
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
INCYMI: October
Hello, boils and ghouls and other…
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
INCYMI: August
Ah, Salaam to you worthy friend. Please, please,…
INCYMI: April
After two short weeks filled with public holidays, too many hot cross buns, and total lack of awareness of time, we’re back into the regular swing of things.…
INCYMI: April
This month, we're covering the stumbles and…
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
INCYMI: February
Beyond the romance and increasingly desperate…
INCYMI: October
The veil between the living and the marketing department is thin this time of year. Halloween campaigns are haunting our feeds and brands are resurrecting old…
INCYMI: April
Remember the good old days? Apparently, so does…
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
INCYMI: FEBRUARY
Whether we’re spouting about it on social media,…
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot…
INCYMI: June
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
INCYMI: August 2026
This month, it’s all about making an impression.…
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
INCYMI: FEBRUARY
Is your name Google? Cause you're everything…
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna…
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
INCYMI: August
Dust off your neon windbreakers and crank up the…
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
INCYMI: March
As the Weirdest Year Ever™ is in our rearview…
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global…
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…
INCYMI: APRIL
This month, we're all about embracing the…
INCYMI: December
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the season to…
Press Release: Tradie Body
Tradie storms our screens with new TV spots via…
INCYMI: AUGUST
This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being advertised at a…
INCYMI: AUGUST
Come with us if you want to live, as we're…
INCYMI: August
INCYMI, the dogs were good again this week. Whether it’s brands leaning into brutal reviews or ads proving we’ll always stop scrolling for a cute animal,…
INCYMI: DECEMBER
It’s the most wonderful time of the year; where…
INCYMI: October
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…