Tradie trades Cooee for Gingaaaah in Latest Spots

Building on the success of their highly popular new beer launch last year, Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”.

Tradie, the iconic Aussie brand who have built their popularity through a range of products from clothing to personal hygiene, have grown a cult following through their cheeky, fun and larrikin brand ambassadors.

As Ben Goodfellow, Tradie founder, says – “When it comes to finding representatives for our brand, we’ve always chosen people you’d be happy to have a beer with. Now we’re making beer, we’re literally putting that to the test!”

Essendon Ruckman Sam Draper and Pro Surfers Jackson Baker and Matt Wilkinson are back in this new Tradie Ginger Beer commercial, where they build on the now viral catch-phrase of their original beer ads, featuring people sipping the beer and saying a long and satisfied “AAAAAHHHH”.

Kyran Docker, Creative Director of The Incubator says, “As a Ranga myself I’m proud to be adding to the ginger-loving lexicon of Australia through these ads. We hope ginger beer fans around the country will embrace the call.”

Tradie’s Ginger Beer joins their launch range of Zero Carb Lager, Lager, and Pale Ale, and is available now in Liquorland, First Choice and online.

The ad is already live on socials and will be airing on TV from April, during NRL on Nine and AFL on Foxtel & Kayo.

Check out the classic new GINGAAAAAHHH spot on the link below:

View Spot

About The Incubator:

The Incubator is an independent, South Melbourne-based, full-service advertising and marketing agency, known for its innovative creative, strategic thinking, and commitment to delivering exceptional results. With a diverse portfolio and team of experienced professionals, The Incubator is dedicated to helping businesses develop, grow and thrive.

For media inquiries or more information about The Incubator, please contact:

Jeremy Walsh

Managing Director
The Incubator

25 Buckhurst Street
South Melbourne  VIC  3205

Tel: +61 (03) 9016 7802
Mob: +61 (0)411 749 968

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