// INCYMI
August 2023
This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being advertised at a level not seen since the 80’s, it’s been a good time to Think Pink.
- Spotify
- Liquid Death
- The Mayor of London
- Modibodi
- Arte
- Barbie
- Bumble
- Love Not War
- Uber Eats
It’s time to play the music, it’s time to light the lights, cause Muppet rockers The Electric Mayhem have teamed up with Spotify. The streaming site has released a rockumentary going “behind the scenes” of the band’s visit to Spotify studios, ending with a jam session that goes harder than any pieces of felt should be able to. Everyday it gets harder to remember these guys are puppets and not actually alive.
Edgy canned water company Liquid Death has unleashed an ’80s dance-pop album based on internet hate received by the brand. Featuring hits like “It’s Dumb and I Won’t Buy It” to “Rather Cut My Own D**k Off,” Greatest Hates Vol.3 is the perfect album for when you just want to bop out to your own vitriol.
Ever had to cringe your way through a sexist movie scene and wished you could make it stop? If you answered yes, today’s your day. If not, we need to have a chat about feminism and the patriarchy. Have a seat. The Mayor of London’s anti-misogyny campaign is based around an interactive ad allowing you to break up a sexist conversation between a group of young men once you feel the conversation has gone too far.
In one of the cleverest adverts of the year, a French media agency have used VFX for an exceptional ad showcasing soccer highlights. Put your trust in our taste and watch it all the way through.
Modibodi has released a sitcom on TikTok. I’m Dying Inside follows four housemates as they get into your typical sitcom hijinks, although more centred around their crimson waves than your typical episode of Friends. So no one told you your period was going to be this way…
To mark the one-year anniversary of the U.S. Supreme Court’s decision to overturn Roe v Wade, a PSA supporting women’s health is offering an interesting warning: press the skip button and they’ll fund abortions. The ad opens by explaining, “Skip this ad and we’ll provide free family planning medication to someone in need. It’s your choice.” Must be nice, the whole choice thing.
European broadcaster Arte has programmed a special summer season around siblings, with showings of movies like The Blues Brothers and Rain Man. To advertise this they’ve focused on a much more realistic sibling dynamic — think less ‘heart-warming hugs’ and more ‘sorry don’t tell mum, you can hit me back and we’ll be even’.
Weird Barbie, Kate McKinnon’s world-weary outcast from the Barbiemovie is getting her very own doll, graffitied face and eternal splits included. Although one could argue weird barbie cannot be sold, she must be made by a creative and destructive child.
There’s been an unprecedented level of marketing for Greta Gerwig’s record breaking film, and one of the more creative pieces of advertising comes via Bumble turning Barbie into your personal wingman. The promotional experience featured Barbies giving users suggestions for compliments to send to your matches. Although in an important distinction: you can’t send these compliments to the characters themselves, ’cause even in the veritable utopia of Barbieland, you cannot match with Margot Robbie.
Siri, play Dancing With Myself. UK-based sex toy company Love Not War’s latest campaign asks you to break up with your showerhead. The hilarious and semi-NSFW ad tells the tale of shower heads being dumped for a more sustainable solution.
In the most Aussie development ever, Uber Eats is petitioning to rename our capital to Can-beer-a in a new stunt highlighting their expanded drinks delivery service. Outside of billboards, they also enlisted a town crier to carry the petition to Parliament. Scratch that, the petition actually going through to parliament would truly be the Aussiest thing ever.
Extra, extra!
Read all about it!Check out our latest INC news and views.
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
April 21, 2023
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
October 16, 2019
Gruen – The Pitch 2019
We're pleased to announce the team are making their small screen debut tonight on the other side of the camera. We were stoked to be invited by the ABC to take…
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
August 23, 2019
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global…
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.