Month: October 2023

INCYMI: October

// INCYMI

October 2023

Hello, boils and ghouls… and other (insert-spooky-puns-here), we’re diving headfirst into the wickedly creative campaigns that have graced our screens this Halloween season. Like a cursed videotape, we’re passing them onto you.

  • Burger King
  • Jack in the Box
  • Bacardi
  • Vodka Cruisers
  • It's Always Sunny in Philadelphia
  • Mountain Dew
  • Tinder
  • Pavise
  • Tsingtao

Do you like scary movies? Burger King and Jack in the Box, two American fast-food joints, have both acknowledged horror movies are the greatest forms of cinema and are serving classic scary scenes to advertise their newest cuisine. First up, we’ve got Burger King drawing from the 90’s playbook with references to classics like “Scream” and “The Ring.” But Jack in the Box has gone the extra cinematic mile, with a seven-minute short film that plays like a Goosebumps episode, if they had a budget and some childhood trauma to work through.

Bacardi is also getting into the Halloween spirit with a new set of ads paying homage to classic horror films like “Poltergeist” and “The Shining,” along with a glow-in-the-dark edition of their spirit. Note: the bottle is glow-in-the-dark, not the liquid. Do not drink glow-in-the-dark liquid. It’s either a harmful chemical, or going to re-animate the dead — either way it’s not good.

Vodka Cruisers, a brand exclusively associated with your poorest life decisions at eighteen, has created its own streetwear range. Cruiser Couture, a name you can somehow taste, was launched at a bottle-o drive-through, transforming it into a makeshift catwalk. Stay classy, Australia.

Great news for people who like It’s Always Sunny in Philadelphia and whisky, the McLaren’s gang has launched a whisky. The ad targets those fed up with celebrity alcohol ventures, reminding everyone it’s better the devil you know. You don’t want a big corporation in your whisky, because of the implication.

Have you found your soulmate, but neither of you have any friends? Mountain Dew’s new campaign will throw one couple an all-expenses-paid wedding where the only people who can attend are strangers. Even the best man and maid of honour will be chosen at random. If you were planning to elope, but are willing to commit to a bit, as well as each other, this might be for you.

Most of us are only reminded of our regrettable romantic partners when we pass an old date-night spot, or see a red flag. Some unlucky souls have a permanent reminder right on their skin. For those looking to erase their questionable choices completely, Tinder is joining forces with a London tattoo shop to help those stuck with ink they’d rather forget – offering a service to remove tattoos of your ex’s name.

Get in losers, we’re fighting online scamming. October 3rd has the unique honour of being both Mean Girls Day and World Romance Scam Prevention Day. Tinder has teamed up with Mean Girls actor Jonathan Bennett (Aaron Samuels, for those who don’t recognise him without his hair pushed back) for a fun, reference filled warning of the potential dangers of scammers. Don’t give your bank details to strangers on the internet, cause you will get pregnant and die.

A not-so-fun fact: Men are twice as likely to get skin cancer due to lack of awareness about daily sun protection. To combat this, skincare brand Pavise is packaging its SPF like condoms to encourage men to “practice safe sun.”

Want to see something really scary? Chinese beer company Tsingtao, is having a PR nightmare after one of their workers was filmed urinating into a tank. I guess sinking some p*ss on the weekend just took on a whole new meaning.

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by Slayer

Press Release: The Incubator wins PropertyMate account in competitive pitch

// PRESS RELEASE

25.OCTOBER.2023

The Incubator wins PropertyMate account in competitive pitch

PropertyMate has appointed The Incubator as its creative services agency following a competitive pitch. The decision to collaborate with The Incubator comes as PropertyMate prepares to significantly ramp up its national identity within the property app market.

At this pivotal moment in a new phase of expansion, PropertyMate requires an agency who can help them fill out their brand identity and pinpoint their core positioning, in order to deepen their unique foothold in the market. Rather than tackling the existing big players with an identical product, PropertyMate’s unique user experience takes consumers on a journey of discovery, enabling them to find properties they may not otherwise have seen or considered. 

The Incubator aims to firmly establish PropertyMate as a household name, through a careful process of business development strategy, brand evolution, positioning and expansion. 

“We are honoured to join forces with PropertyMate,” said Jeremy Walsh, CEO of The Incubator. “The Incubator loves working with challenger brands, and these guys are all set to shake up the Australian property industry. We’re thrilled to join them on this ride and look forward to helping them smash their growth targets going forward.”

This partnership represents an exciting opportunity for The Incubator to help build PropertyMate’s brand awareness, as they have done for similar challenger brands such as Tradie and Brick Lane. With a history of long-held client relationships and a passion for blazing their own trail in the advertising and marketing sphere, The Incubator is poised to deliver compelling results for PropertyMate.

Find out more at www.propertymate.com.au

About The Incubator:

The Incubator is an independent, South Melbourne-based, full-service advertising and marketing agency, known for its innovative creative, strategic thinking, and commitment to delivering exceptional results. With a diverse portfolio and team of experienced professionals, The Incubator is dedicated to helping businesses develop, grow and thrive.

For media inquiries or more information about The Incubator, please contact:

Jeremy Walsh

Managing Director
The Incubator

25 Buckhurst Street
South Melbourne  VIC  3205

Tel: +61 (03) 9016 7802
Mob: +61 (0)411 749 968
jeremy@theincubator.com.au

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Press Release: Say G'Day to Tradie Beer in Latest Spots via The Incubator

// PRESS RELEASE

23.OCTOBER.2023

Client – TRADIE
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Managing Director – Jeremy Walsh
Creative Director – Kyran Docker
Copywriter – Sean Brisbane & Sophie Hanlon
Production Company – Truce Films
Director – Nicholas Clifford
Head of Production – Mike Ciccone
Producer – Jess Langley
Production Manager – Logan Davies
DOP – Joel Betts
Offline/Online Editor – Marty Gilchrist, Puffin Post
Grade – CJ Dobson, Moodlab
Post Sound – Rob Stephens, Squeak E Clean

Say G'Day to Tradie Beer in Latest Spots via The Incubator

Tradie, the iconic brand known for undies, rugged workwear, and body spray, is stepping into the next great Australian territory – beer!

“Tradie making a beer seemed like the next logical step,” says Tradie founder Ben Goodfellow. “Since I created the brand in 2010 I’ve always hoped to one day expand the brand into beer. With a huge amount of “hard work“ developing our beers we couldn’t be more proud to bring them to the Aussie market. We’ve always been about keeping things light, fun, and meeting the needs of our Tradie customers and now, they have a beer they can truly call their own.”

Introducing Tradie Beer, the brew that embodies the heart and soul of Australia. Joining us as the faces of this exciting journey are none other than Essendon Ruckman Sam Draper and the legendary Pro Surfers Jackson Baker and Matt Wilkinson. In a classic Tradie-style outback adventure, these Aussie legends are camping, fishing, and enjoying a cold one, celebrating the enduring spirit of Aussie mateship.

Kyran Docker, Creative Director of The Incubator says, “With the Launch of Tradie Beer, we wanted to go back to fundamentals: the red dirt under our feet, the cold beer in your hands, and the mates by your side.”

Tradie Beer currently offers a range of options to satisfy every palate, including a Zero Carb Lager, Lager, and Pale Ale. These brews are making a splash in selected Liquorland, First Choice, Vintage Cellar stores, and online. Aussie beer lovers are embracing them faster than you can say “Ahhhhhhhhhh.”

Keep your eyes peeled as the campaign rolls out over the summer months – or get a sneak peek of the first spot right here:

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by Slayer