// PRESS RELEASE
25.OCTOBER.2023
The Incubator wins PropertyMate account in competitive pitch
PropertyMate has appointed The Incubator as its creative services agency following a competitive pitch. The decision to collaborate with The Incubator comes as PropertyMate prepares to significantly ramp up its national identity within the property app market.
At this pivotal moment in a new phase of expansion, PropertyMate requires an agency who can help them fill out their brand identity and pinpoint their core positioning, in order to deepen their unique foothold in the market. Rather than tackling the existing big players with an identical product, PropertyMate’s unique user experience takes consumers on a journey of discovery, enabling them to find properties they may not otherwise have seen or considered.
The Incubator aims to firmly establish PropertyMate as a household name, through a careful process of business development strategy, brand evolution, positioning and expansion.
“We are honoured to join forces with PropertyMate,” said Jeremy Walsh, CEO of The Incubator. “The Incubator loves working with challenger brands, and these guys are all set to shake up the Australian property industry. We’re thrilled to join them on this ride and look forward to helping them smash their growth targets going forward.”
This partnership represents an exciting opportunity for The Incubator to help build PropertyMate’s brand awareness, as they have done for similar challenger brands such as Tradie and Brick Lane. With a history of long-held client relationships and a passion for blazing their own trail in the advertising and marketing sphere, The Incubator is poised to deliver compelling results for PropertyMate.
Find out more at www.propertymate.com.au
About The Incubator:
The Incubator is an independent, South Melbourne-based, full-service advertising and marketing agency, known for its innovative creative, strategic thinking, and commitment to delivering exceptional results. With a diverse portfolio and team of experienced professionals, The Incubator is dedicated to helping businesses develop, grow and thrive.
For media inquiries or more information about The Incubator, please contact:
Jeremy Walsh
Managing Director
The Incubator
25 Buckhurst Street
South Melbourne VIC 3205
Tel: +61 (03) 9016 7802
Mob: +61 (0)411 749 968
jeremy@theincubator.com.au
Extra, extra!
Read all about it!Check out our latest INC news and views.
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
July 5, 2024
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
June 4, 2020
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
October 25, 2024
INCYMI: October
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
September 5, 2024
INCYMI: August
Dust off your neon windbreakers and crank up the boombox, because this month, we're taking a gnarly trip down memory lane. Here’s all the totally tubular…
November 6, 2019
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
August 13, 2020
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
May 28, 2021
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
April 29, 2024
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
August 23, 2019
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global…
April 21, 2023
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
August 30, 2022
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…