Month: March 2024

INCYMI: February

Saying we don’t need no stinkin’ superbowl ads, Liquid Death offered brands the ability to advertise on 500,000 of its cardboard packages instead. An online auction was conducted, with Cryptocurrency company Coinbase declared the winner. Around 200 million people shop at the brand’s stockists every week (according to the brand themselves) so they’ve won twice the eyeballs at half the price.

Surreal cereal speaks for all of us during the start of the year with their new post-modern campaign, an ode to not being able to bother.

Sweethearts Candies, the classic heart-shaped candies you saw in old movies and were disappointed to find tasted like chalk, have found a clever thing to do with their reject candy. Rather than throwing them away, their imperfectly stamped hearts now go into limited-edition “Situationship Boxes” for those whose relationship status is as unclear as a blurry misprint.

For Valentine’s day, Lush released a bath bomb inspired by the bathtub scene from Saltburn. If you’ve seen the film, then that sentence should be enough to gross you out, but we’re going to take it an unnecessary step further, and inform you the bath bomb is made with sea salt and coconut milk.

Selling cannabis is legal in Canada, but advertising it isn’t. Canada strictly prohibits any advertising of the drug – you can’t even show the inside of the store. Cannabis brand, Stok’d has found the perfect loophole, by showcasing the businesses located next-door. ‘Next to Stok’d’ is technically advertising a bookstore and nail salon. If the camera happens to drift left to a different storefront, well that’s just bad framing.

Have you ever stolen glassware from a bar? Depending on what, it’s either very hip and cool of you, or the most bogan thing imaginable. Stella Artois has designed a range of clothing to allow wearers to steal their branded glassware from bars. You can enter a competition to win some designs from their website, and begin your new life of crime.

Greenpeace has turned environmental threats into horror movie trailers, reminding everyone serial murders make up less than 1% of all murders in any given year, but environmental disasters are very real and coming at us with the frequency of a Stephen King book release.

Another fun fact, 80% of the world’s sewage is dumped untreated into our oceans. Oh, sorry, we meant horrifying, not fun. An online petition, The Dirty Protest, is making waves by printing petitions with a sewage-based ink and delivering them to the politicians responsible for this literal shit-show. A powerful reminder to clean up your act.

If life starts getting you down, you can always talk to your family, your friends, or… a puppet. Elmo’s official Twitter account (what irresponsible parent is letting their three year old on the internet?) asked how everyone was feeling, prompting the Twitterverse (or is that the X-verse now?) to collectively inform this furry little child of the horrors that exist beyond Sesame Street. You know things aren’t great when we’re trauma-dumping to a Muppet.

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Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots

Tradie trades Cooee for Gingaaaah in Latest Spots

Building on the success of their highly popular new beer launch last year, Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”.

Tradie, the iconic Aussie brand who have built their popularity through a range of products from clothing to personal hygiene, have grown a cult following through their cheeky, fun and larrikin brand ambassadors.

As Ben Goodfellow, Tradie founder, says – “When it comes to finding representatives for our brand, we’ve always chosen people you’d be happy to have a beer with. Now we’re making beer, we’re literally putting that to the test!”

Essendon Ruckman Sam Draper and Pro Surfers Jackson Baker and Matt Wilkinson are back in this new Tradie Ginger Beer commercial, where they build on the now viral catch-phrase of their original beer ads, featuring people sipping the beer and saying a long and satisfied “AAAAAHHHH”.

Kyran Docker, Creative Director of The Incubator says, “As a Ranga myself I’m proud to be adding to the ginger-loving lexicon of Australia through these ads. We hope ginger beer fans around the country will embrace the call.”

Tradie’s Ginger Beer joins their launch range of Zero Carb Lager, Lager, and Pale Ale, and is available now in Liquorland, First Choice and online.

The ad is already live on socials and will be airing on TV from April, during NRL on Nine and AFL on Foxtel & Kayo.

Check out the classic new GINGAAAAAHHH spot on the link below:

View Spot

About The Incubator:

The Incubator is an independent, South Melbourne-based, full-service advertising and marketing agency, known for its innovative creative, strategic thinking, and commitment to delivering exceptional results. With a diverse portfolio and team of experienced professionals, The Incubator is dedicated to helping businesses develop, grow and thrive.

For media inquiries or more information about The Incubator, please contact:

Jeremy Walsh

Managing Director
The Incubator

25 Buckhurst Street
South Melbourne  VIC  3205

Tel: +61 (03) 9016 7802
Mob: +61 (0)411 749 968
jeremy@theincubator.com.au

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