Month: March 2024
INCYMI: February
// INCYMI
February 2024
The superbowl has come and gone, a showcase for the best in advertising, occasionally interrupted by a football game. While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash? Here’s what you might’ve missed while everyone was busy looking at Taylor Swift.
- Liquid Death
- Surreal Cereal
- Sweethearts Candies
- Lush
- Stok'd
- Stella Artois
- Greenpeace
- The Dirty Protest
- Elmo
Saying we don’t need no stinkin’ superbowl ads, Liquid Death offered brands the ability to advertise on 500,000 of its cardboard packages instead. An online auction was conducted, with Cryptocurrency company Coinbase declared the winner. Around 200 million people shop at the brand’s stockists every week (according to the brand themselves) so they’ve won twice the eyeballs at half the price.
Surreal cereal speaks for all of us during the start of the year with their new post-modern campaign, an ode to not being able to bother.
Sweethearts Candies, the classic heart-shaped candies you saw in old movies and were disappointed to find tasted like chalk, have found a clever thing to do with their reject candy. Rather than throwing them away, their imperfectly stamped hearts now go into limited-edition “Situationship Boxes” for those whose relationship status is as unclear as a blurry misprint.
For Valentine’s day, Lush released a bath bomb inspired by the bathtub scene from Saltburn. If you’ve seen the film, then that sentence should be enough to gross you out, but we’re going to take it an unnecessary step further, and inform you the bath bomb is made with sea salt and coconut milk.
Selling cannabis is legal in Canada, but advertising it isn’t. Canada strictly prohibits any advertising of the drug – you can’t even show the inside of the store. Cannabis brand, Stok’d has found the perfect loophole, by showcasing the businesses located next-door. ‘Next to Stok’d’ is technically advertising a bookstore and nail salon. If the camera happens to drift left to a different storefront, well that’s just bad framing.
Have you ever stolen glassware from a bar? Depending on what, it’s either very hip and cool of you, or the most bogan thing imaginable. Stella Artois has designed a range of clothing to allow wearers to steal their branded glassware from bars. You can enter a competition to win some designs from their website, and begin your new life of crime.
Greenpeace has turned environmental threats into horror movie trailers, reminding everyone serial murders make up less than 1% of all murders in any given year, but environmental disasters are very real and coming at us with the frequency of a Stephen King book release.
Another fun fact, 80% of the world’s sewage is dumped untreated into our oceans. Oh, sorry, we meant horrifying, not fun. An online petition, The Dirty Protest, is making waves by printing petitions with a sewage-based ink and delivering them to the politicians responsible for this literal shit-show. A powerful reminder to clean up your act.
If life starts getting you down, you can always talk to your family, your friends, or… a puppet. Elmo’s official Twitter account (what irresponsible parent is letting their three year old on the internet?) asked how everyone was feeling, prompting the Twitterverse (or is that the X-verse now?) to collectively inform this furry little child of the horrors that exist beyond Sesame Street. You know things aren’t great when we’re trauma-dumping to a Muppet.
Extra, extra!
Read all about it!Check out our latest INC news and views.
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
June 4, 2020
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
September 3, 2021
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
May 21, 2021
Press Release: Tradie Body
Tradie storms our screens with new TV spots via The Incubator.
August 30, 2022
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
August 23, 2019
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety…
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
// PRESS RELEASE
04.MARCH.2024
Tradie trades Cooee for Gingaaaah in Latest Spots
Building on the success of their highly popular new beer launch last year, Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”.
Tradie, the iconic Aussie brand who have built their popularity through a range of products from clothing to personal hygiene, have grown a cult following through their cheeky, fun and larrikin brand ambassadors.
As Ben Goodfellow, Tradie founder, says – “When it comes to finding representatives for our brand, we’ve always chosen people you’d be happy to have a beer with. Now we’re making beer, we’re literally putting that to the test!”
Essendon Ruckman Sam Draper and Pro Surfers Jackson Baker and Matt Wilkinson are back in this new Tradie Ginger Beer commercial, where they build on the now viral catch-phrase of their original beer ads, featuring people sipping the beer and saying a long and satisfied “AAAAAHHHH”.
Kyran Docker, Creative Director of The Incubator says, “As a Ranga myself I’m proud to be adding to the ginger-loving lexicon of Australia through these ads. We hope ginger beer fans around the country will embrace the call.”
Tradie’s Ginger Beer joins their launch range of Zero Carb Lager, Lager, and Pale Ale, and is available now in Liquorland, First Choice and online.
The ad is already live on socials and will be airing on TV from April, during NRL on Nine and AFL on Foxtel & Kayo.
Check out the classic new GINGAAAAAHHH spot on the link below:
About The Incubator:
The Incubator is an independent, South Melbourne-based, full-service advertising and marketing agency, known for its innovative creative, strategic thinking, and commitment to delivering exceptional results. With a diverse portfolio and team of experienced professionals, The Incubator is dedicated to helping businesses develop, grow and thrive.
For media inquiries or more information about The Incubator, please contact:
Jeremy Walsh
Managing Director
The Incubator
25 Buckhurst Street
South Melbourne VIC 3205
Tel: +61 (03) 9016 7802
Mob: +61 (0)411 749 968
jeremy@theincubator.com.au
Extra, extra!
Read all about it!Check out our latest INC news and views.
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
June 4, 2020
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
July 11, 2022
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
September 3, 2021
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…
April 29, 2024
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
August 30, 2022
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
November 6, 2019
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
May 21, 2021
Press Release: Tradie Body
Tradie storms our screens with new TV spots via The Incubator.
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!