// INCYMI
April 2025
After two short weeks filled with public holidays, too many hot cross buns, and total lack of awareness of time, we’re back into the regular swing of things. But the world didn’t slow down just because we refused to leave the couch, so here’s your post-holiday catch-up.
- Tourism Ireland
- Samuel Adams
- Six Flags
- philosophy
- Snyders of Hanover
- Vienna Tourism Board
- Linktree
- Pizza Hut
- Joan London
- Meow Mix
Meet Tasmania’s new AFL mascot – a tassie devil named Rum’un. He’s built out of old school uniforms and he can eat footballs, because sometimes people make the right choices. Rum’un will embark on a tour across Tasmania, meeting communities and representing the club, like some kind of screaming, footy-eating Queen Elizabeth.

NZ pizza chain Hell Pizza has gone full goosebumps with their newest mascot being a possessed(?) ventriloquist dummy encouraging Kiwis to do terrible things. But think more social faux-pas than murder.

As an apology for the whole misogynistic murder thing, Scotland has released a special “Witches of Scotland Tartan” memorialising the thousands of individuals – mostly women – who were persecuted during the 137 years of the Witchcraft Act.

Sex sells, but anatomically correct sex education famously struggles to find funding. Facing closure, London’s Vagina Museum orchestrated a ‘vagina heist’, using below-the-belt sections of classic art to draw attention to their fundraiser.

Speaking of, everyone’s mad at Trump – including an arctic island solely inhabited by penguins, now being held accountable for their woke agenda. None more so than the country stuck to the USA like a conjoined twin tethered to a rotting corpse, Canada. The Canadian government put up anti-tariff billboards in the U.S. along the highways of enemy territory (red states), trying to gently de-program everyday republicans. This is alongside a TVC campaign on home turf urging empathy and togetherness… and hockey.

On the funnier side of international trade relations, the Canadian Prime Minister teamed up with Mike Myers for a campaign ad full of Canadian in-jokes we’re too Australian to understand. Our dollar dropped too guys, where’s Margot Robbie telling us to buy Vegemite in protest?

Traditional Irish pubs proudly wear the family name above the door – but what happens when there’s no one to pass it on to? Heineken has stepped in with a global recruitment campaign to help pub owner Josie McLoughlin find a buyer for his beloved bar. The catch? You’ve got to be named McLoughlin too.

Every year the Chicago river is dyed green for St Patricks day, so to promote the reboot of The Toxic Avenger, about a guy who becomes a superhero after being exposed to green toxic waste, Troma Entertainment rented a boat and showed off the new makeup. Which is one of those great line up of fates that you just know had a marketing team running to get approval.

Nintendo has dropped the first Switch 2 commercial featuring ageless vampire Paul Rudd recreating his pre-fame SNES commercial from 1991.

A man has successfully won his case against an Indian cinema chain for showing too many ads – not all heroes wear capes.
Extra, extra!
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