// INCYMI
April 2025
After two short weeks filled with public holidays, too many hot cross buns, and total lack of awareness of time, we’re back into the regular swing of things. But the world didn’t slow down just because we refused to leave the couch, so here’s your post-holiday catch-up.
- Tourism Ireland
- Samuel Adams
- Six Flags
- philosophy
- Snyders of Hanover
- Vienna Tourism Board
- Linktree
- Pizza Hut
- Joan London
- Meow Mix
Meet Tasmania’s new AFL mascot – a tassie devil named Rum’un. He’s built out of old school uniforms and he can eat footballs, because sometimes people make the right choices. Rum’un will embark on a tour across Tasmania, meeting communities and representing the club, like some kind of screaming, footy-eating Queen Elizabeth.

NZ pizza chain Hell Pizza has gone full goosebumps with their newest mascot being a possessed(?) ventriloquist dummy encouraging Kiwis to do terrible things. But think more social faux-pas than murder.

As an apology for the whole misogynistic murder thing, Scotland has released a special “Witches of Scotland Tartan” memorialising the thousands of individuals – mostly women – who were persecuted during the 137 years of the Witchcraft Act.

Sex sells, but anatomically correct sex education famously struggles to find funding. Facing closure, London’s Vagina Museum orchestrated a ‘vagina heist’, using below-the-belt sections of classic art to draw attention to their fundraiser.

Speaking of, everyone’s mad at Trump – including an arctic island solely inhabited by penguins, now being held accountable for their woke agenda. None more so than the country stuck to the USA like a conjoined twin tethered to a rotting corpse, Canada. The Canadian government put up anti-tariff billboards in the U.S. along the highways of enemy territory (red states), trying to gently de-program everyday republicans. This is alongside a TVC campaign on home turf urging empathy and togetherness… and hockey.

On the funnier side of international trade relations, the Canadian Prime Minister teamed up with Mike Myers for a campaign ad full of Canadian in-jokes we’re too Australian to understand. Our dollar dropped too guys, where’s Margot Robbie telling us to buy Vegemite in protest?

Traditional Irish pubs proudly wear the family name above the door – but what happens when there’s no one to pass it on to? Heineken has stepped in with a global recruitment campaign to help pub owner Josie McLoughlin find a buyer for his beloved bar. The catch? You’ve got to be named McLoughlin too.

Every year the Chicago river is dyed green for St Patricks day, so to promote the reboot of The Toxic Avenger, about a guy who becomes a superhero after being exposed to green toxic waste, Troma Entertainment rented a boat and showed off the new makeup. Which is one of those great line up of fates that you just know had a marketing team running to get approval.

Nintendo has dropped the first Switch 2 commercial featuring ageless vampire Paul Rudd recreating his pre-fame SNES commercial from 1991.

A man has successfully won his case against an Indian cinema chain for showing too many ads – not all heroes wear capes.
Extra, extra!
Read all about it!Check out our latest INC news and views.
November 10, 2025
INCYMI: October
The veil between the living and the marketing department is thin this time of year. Halloween campaigns are haunting our feeds and brands are resurrecting old…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global…
October 16, 2019
Gruen – The Pitch 2019
We're pleased to announce the team are making their small screen debut tonight on the other side of the camera. We were stoked to be invited by the ABC to take…
October 25, 2024
INCYMI: October
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
July 5, 2024
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
August 25, 2023
INCYMI: AUGUST
This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being advertised at a…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
September 5, 2024
INCYMI: August
Dust off your neon windbreakers and crank up the boombox, because this month, we're taking a gnarly trip down memory lane. Here’s all the totally tubular…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
May 28, 2021
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
December 15, 2023
INCYMI: December
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the season to…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
June 29, 2025
INCYMI: June
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
April 21, 2023
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
July 11, 2022
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
















































