// INCYMI
February 2024
The superbowl has come and gone, a showcase for the best in advertising, occasionally interrupted by a football game. While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash? Here’s what you might’ve missed while everyone was busy looking at Taylor Swift.
- Liquid Death
- Surreal Cereal
- Sweethearts Candies
- Lush
- Stok'd
- Stella Artois
- Greenpeace
- The Dirty Protest
- Elmo
Saying we don’t need no stinkin’ superbowl ads, Liquid Death offered brands the ability to advertise on 500,000 of its cardboard packages instead. An online auction was conducted, with Cryptocurrency company Coinbase declared the winner. Around 200 million people shop at the brand’s stockists every week (according to the brand themselves) so they’ve won twice the eyeballs at half the price.
Surreal cereal speaks for all of us during the start of the year with their new post-modern campaign, an ode to not being able to bother.
Sweethearts Candies, the classic heart-shaped candies you saw in old movies and were disappointed to find tasted like chalk, have found a clever thing to do with their reject candy. Rather than throwing them away, their imperfectly stamped hearts now go into limited-edition “Situationship Boxes” for those whose relationship status is as unclear as a blurry misprint.
For Valentine’s day, Lush released a bath bomb inspired by the bathtub scene from Saltburn. If you’ve seen the film, then that sentence should be enough to gross you out, but we’re going to take it an unnecessary step further, and inform you the bath bomb is made with sea salt and coconut milk.
Selling cannabis is legal in Canada, but advertising it isn’t. Canada strictly prohibits any advertising of the drug – you can’t even show the inside of the store. Cannabis brand, Stok’d has found the perfect loophole, by showcasing the businesses located next-door. ‘Next to Stok’d’ is technically advertising a bookstore and nail salon. If the camera happens to drift left to a different storefront, well that’s just bad framing.
Have you ever stolen glassware from a bar? Depending on what, it’s either very hip and cool of you, or the most bogan thing imaginable. Stella Artois has designed a range of clothing to allow wearers to steal their branded glassware from bars. You can enter a competition to win some designs from their website, and begin your new life of crime.
Greenpeace has turned environmental threats into horror movie trailers, reminding everyone serial murders make up less than 1% of all murders in any given year, but environmental disasters are very real and coming at us with the frequency of a Stephen King book release.
Another fun fact, 80% of the world’s sewage is dumped untreated into our oceans. Oh, sorry, we meant horrifying, not fun. An online petition, The Dirty Protest, is making waves by printing petitions with a sewage-based ink and delivering them to the politicians responsible for this literal shit-show. A powerful reminder to clean up your act.
If life starts getting you down, you can always talk to your family, your friends, or… a puppet. Elmo’s official Twitter account (what irresponsible parent is letting their three year old on the internet?) asked how everyone was feeling, prompting the Twitterverse (or is that the X-verse now?) to collectively inform this furry little child of the horrors that exist beyond Sesame Street. You know things aren’t great when we’re trauma-dumping to a Muppet.
Extra, extra!
Read all about it!Check out our latest INC news and views.
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
August 23, 2019
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
August 25, 2023
INCYMI: AUGUST
This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being advertised at a…
September 5, 2024
INCYMI: August
Dust off your neon windbreakers and crank up the boombox, because this month, we're taking a gnarly trip down memory lane. Here’s all the totally tubular…
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
November 6, 2019
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
May 28, 2021
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global…
May 21, 2021
Press Release: Tradie Body
Tradie storms our screens with new TV spots via The Incubator.
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
September 3, 2021
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…