// INCYMI
April 2026
Remember the good old days? Apparently, so does everyone else. This month, everyone’s looking backwards and tracing the winding road of how we got from there to here. It seems like the best way to talk about where we’re going is to start with where we’ve been.
- Chanel
- Westfield
- CoorDown
- Polaroid
- Ori Peer
- Motion Sickness
- Griffins
- Sea Cleaners
- Cushelle
- Version
- KitKat
- KFC
Chanel is playing the hits, as their latest campaign features Margot Robbie in an homage to Kylie Minogue’s ‘Come Into My World’, to mark 25 years since the release of the track and less importantly, to sell handbags. Michel Gondry – who created the original video – returns to the directors’ chair and Kylie herself makes an appearance.

Westfield is turning up the volume for Mother’s Day. The shopping centre’s new campaign pays musical tribute to all the ways our mums show their love, with a re-imagining of 80s power-ballad and go-to karaoke jam, Nothing’s Gonna Stop Us Now.

Times change, which is why we don’t rock mutton chops and (regrettably) no one calls anything ‘the cat’s pyjamas’ anymore. For World Down Syndrome Day on March 21, CoorDown launched “Just Evolve,” a campaign designed to educate the world on the harm done when people insist on still dropping the R-word, by running through a list of things we used to consider fine.

Last year, Polaroid started a campaign pushing back against digital fatigue in our smartphone-saturated world. On April 16, the brand held the first of four annual Analog Days, going offline to encourage creatives to put down their phones and go touch grass… then photograph it on film.

After being accused of using AI in one of his animations, artist Ori Peer wanted to prove a point. In the kind of spite-fuelled creativity only humans are capable of, Ori created an open call for artists to create their own anti-AI disclaimers. His website offers an array of disclaimers from over 100 artists, for anyone to download.

Motion Sickness, a Kiwi creative agency, have made a literal blood oath to champion human creativity. In a video featuring employees slicing their fingers, they offer an invitation to make a symbolic (or literal) commitment to ideas made by humans.

In a world of billion-dollar endorsements, sometimes the only important review comes from those around you. New Zealand biscuit company Griffins, new brand platform is a quietly lovely series of 24 micro-documentary snapshots capturing a day across Aotearoa.

They say all publicity is good publicity, but studies have found that when a brand appears as litter, people are willing to pay less for its products. Sea Cleaners is offering brands an outdoor campaign, in that your product will be removed from the outdoors.

Cushelle have unveiled a limited-edition magazine printed on toilet paper that you can read, use and flush. You can technically do this with a regular newspaper too, it’s just slightly harder and generally frowned upon.

Version explores the untapped horror behind butt-dialling in a fun homage to slasher films, Look Behind You, directed by Candyman (the remake) director, Nia DaCosta.

Just before Easter, nearly 12 tonnes of KitKat bars (equalling 413,793 chocolate bars!) were stolen after leaving a production site in Italy. Ride on, you crazy, chocolate-y, Ocean’s eleven – live everyone’s dream of diving into a room of chocolate.

KFC has decided to launch outerwear to promote their new menu, namely, a puffer jacket filled with real pickles. The Pickle Puffer is a wearable puffer filled with sliced pickles and brine, with a built-in straw. Obviously. Keep up.
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December 15, 2023
INCYMI: December
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February 25, 2025
INCYMI: February
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August 30, 2022
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
September 5, 2024
INCYMI: August
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February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
July 5, 2024
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
November 6, 2019
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
July 3, 2026
INCYMI: June
Screens are so last month. Well, sort of, everyone's still tuned into SBS. This month the advertising world went big, bold and decidedly in-person. Between the…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
January 2, 2025
INCYMI: December
Grab some gingerbread and let’s dive into the creative campaigns you might’ve missed during your last-minute gift shopping.
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…
August 13, 2020
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
October 16, 2019
Gruen – The Pitch 2019
We're pleased to announce the team are making their small screen debut tonight on the other side of the camera. We were stoked to be invited by the ABC to take…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
November 10, 2025
INCYMI: October
The veil between the living and the marketing department is thin this time of year. Halloween campaigns are haunting our feeds and brands are resurrecting old…
June 4, 2020
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
May 28, 2021
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
May 21, 2021
Press Release: Tradie Body
Tradie storms our screens with new TV spots via The Incubator.
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
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October 21, 2022
INCYMI: OCTOBER
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