// INCYMI

April 2026

Remember the good old days? Apparently, so does everyone else. This month, everyone’s looking backwards and tracing the winding road of how we got from there to here. It seems like the best way to talk about where we’re going is to start with where we’ve been.

  • Chanel
  • Westfield
  • CoorDown
  • Polaroid
  • Ori Peer
  • Motion Sickness
  • Griffins
  • Sea Cleaners
  • Cushelle
  • Version
  • KitKat
  • KFC

Chanel is playing the hits, as their latest campaign features Margot Robbie in an homage to Kylie Minogue’s ‘Come Into My World’, to mark 25 years since the release of the track and less importantly, to sell handbags. Michel Gondry – who created the original video – returns to the directors’ chair and Kylie herself makes an appearance.

Westfield is turning up the volume for Mother’s Day. The shopping centre’s new campaign pays musical tribute to all the ways our mums show their love, with a re-imagining of 80s power-ballad and go-to karaoke jam, Nothing’s Gonna Stop Us Now.

Times change, which is why we don’t rock mutton chops and (regrettably) no one calls anything ‘the cat’s pyjamas’ anymore. For World Down Syndrome Day on March 21, CoorDown launched “Just Evolve,” a campaign designed to educate the world on the harm done when people insist on still dropping the R-word, by running through a list of things we used to consider fine.

Last year, Polaroid started a campaign pushing back against digital fatigue in our smartphone-saturated world. On April 16, the brand held the first of four annual Analog Days, going offline to encourage creatives to put down their phones and go touch grass… then photograph it on film.

After being accused of using AI in one of his animations, artist Ori Peer wanted to prove a point. In the kind of spite-fuelled creativity only humans are capable of, Ori created an open call for artists to create their own anti-AI disclaimers. His website offers an array of disclaimers from over 100 artists, for anyone to download.

​Motion Sickness, a Kiwi creative agency, have made a literal blood oath to champion human creativity. In a video featuring employees slicing their fingers, they offer an invitation to make a symbolic (or literal) commitment to ideas made by humans.

In a world of billion-dollar endorsements, sometimes the only important review comes from those around you. New Zealand biscuit company Griffins, new brand platform is a quietly lovely series of 24 micro-documentary snapshots capturing a day across Aotearoa.

They say all publicity is good publicity, but studies have found that when a brand appears as litter, people are willing to pay less for its products. Sea Cleaners is offering brands an outdoor campaign, in that your product will be removed from the outdoors.

Cushelle have unveiled a limited-edition magazine printed on toilet paper that you can read, use and flush. You can technically do this with a regular newspaper too, it’s just slightly harder and generally frowned upon.

Version explores the untapped horror behind butt-dialling in a fun homage to slasher films, Look Behind You, directed by Candyman (the remake) director, Nia DaCosta.

Just before Easter, nearly 12 tonnes of KitKat bars (equalling 413,793 chocolate bars!) were stolen after leaving a production site in Italy. Ride on, you crazy, chocolate-y, Ocean’s eleven – live everyone’s dream of diving into a room of chocolate.

KFC has decided to launch outerwear to promote their new menu, namely, a puffer jacket filled with real pickles. The Pickle Puffer is a wearable puffer filled with sliced pickles and brine, with a built-in straw. Obviously. Keep up.

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