INCYMI: October

Do you like scary movies? Burger King and Jack in the Box, two American fast-food joints, have both acknowledged horror movies are the greatest forms of cinema and are serving classic scary scenes to advertise their newest cuisine. First up, we’ve got Burger King drawing from the 90’s playbook with references to classics like “Scream” and “The Ring.” But Jack in the Box has gone the extra cinematic mile, with a seven-minute short film that plays like a Goosebumps episode, if they had a budget and some childhood trauma to work through.

Bacardi is also getting into the Halloween spirit with a new set of ads paying homage to classic horror films like “Poltergeist” and “The Shining,” along with a glow-in-the-dark edition of their spirit. Note: the bottle is glow-in-the-dark, not the liquid. Do not drink glow-in-the-dark liquid. It’s either a harmful chemical, or going to re-animate the dead — either way it’s not good.

Vodka Cruisers, a brand exclusively associated with your poorest life decisions at eighteen, has created its own streetwear range. Cruiser Couture, a name you can somehow taste, was launched at a bottle-o drive-through, transforming it into a makeshift catwalk. Stay classy, Australia.

Great news for people who like It’s Always Sunny in Philadelphia and whisky, the McLaren’s gang has launched a whisky. The ad targets those fed up with celebrity alcohol ventures, reminding everyone it’s better the devil you know. You don’t want a big corporation in your whisky, because of the implication.

Have you found your soulmate, but neither of you have any friends? Mountain Dew’s new campaign will throw one couple an all-expenses-paid wedding where the only people who can attend are strangers. Even the best man and maid of honour will be chosen at random. If you were planning to elope, but are willing to commit to a bit, as well as each other, this might be for you.

Most of us are only reminded of our regrettable romantic partners when we pass an old date-night spot, or see a red flag. Some unlucky souls have a permanent reminder right on their skin. For those looking to erase their questionable choices completely, Tinder is joining forces with a London tattoo shop to help those stuck with ink they’d rather forget – offering a service to remove tattoos of your ex’s name.

Get in losers, we’re fighting online scamming. October 3rd has the unique honour of being both Mean Girls Day and World Romance Scam Prevention Day. Tinder has teamed up with Mean Girls actor Jonathan Bennett (Aaron Samuels, for those who don’t recognise him without his hair pushed back) for a fun, reference filled warning of the potential dangers of scammers. Don’t give your bank details to strangers on the internet, cause you will get pregnant and die.

A not-so-fun fact: Men are twice as likely to get skin cancer due to lack of awareness about daily sun protection. To combat this, skincare brand Pavise is packaging its SPF like condoms to encourage men to “practice safe sun.”

Want to see something really scary? Chinese beer company Tsingtao, is having a PR nightmare after one of their workers was filmed urinating into a tank. I guess sinking some p*ss on the weekend just took on a whole new meaning.

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It’s time to play the music, it’s time to light the lights, cause Muppet rockers The Electric Mayhem have teamed up with Spotify. The streaming site has released a rockumentary going “behind the scenes” of the band’s visit to Spotify studios, ending with a jam session that goes harder than any pieces of felt should be able to. Everyday it gets harder to remember these guys are puppets and not actually alive.

Edgy canned water company Liquid Death has unleashed an ’80s dance-pop album based on internet hate received by the brand. Featuring hits like “It’s Dumb and I Won’t Buy It” to “Rather Cut My Own D**k Off,” Greatest Hates Vol.3 is the perfect album for when you just want to bop out to your own vitriol.

Ever had to cringe your way through a sexist movie scene and wished you could make it stop? If you answered yes, today’s your day. If not, we need to have a chat about feminism and the patriarchy. Have a seat. The Mayor of London’s anti-misogyny campaign is based around an interactive ad allowing you to break up a sexist conversation between a group of young men once you feel the conversation has gone too far.

In one of the cleverest adverts of the year, a French media agency have used VFX for an exceptional ad showcasing soccer highlights. Put your trust in our taste and watch it all the way through.

Modibodi has released a sitcom on TikTok. I’m Dying Inside follows four housemates as they get into your typical sitcom hijinks, although more centred around their crimson waves than your typical episode of Friends. So no one told you your period was going to be this way…

To mark the one-year anniversary of the U.S. Supreme Court’s decision to overturn Roe v Wade, a PSA supporting women’s health is offering an interesting warning: press the skip button and they’ll fund abortions. The ad opens by explaining, “Skip this ad and we’ll provide free family planning medication to someone in need. It’s your choice.” Must be nice, the whole choice thing.

European broadcaster Arte has programmed a special summer season around siblings, with showings of movies like The Blues Brothers and Rain Man. To advertise this they’ve focused on a much more realistic sibling dynamic — think less ‘heart-warming hugs’ and more ‘sorry don’t tell mum, you can hit me back and we’ll be even’.

Weird Barbie, Kate McKinnon’s world-weary outcast from the Barbiemovie is getting her very own doll, graffitied face and eternal splits included. Although one could argue weird barbie cannot be sold, she must be made by a creative and destructive child.

There’s been an unprecedented level of marketing for Greta Gerwig’s record breaking film, and one of the more creative pieces of advertising comes via Bumble turning Barbie into your personal wingman. The promotional experience featured Barbies giving users suggestions for compliments to send to your matches. Although in an important distinction: you can’t send these compliments to the characters themselves, ’cause even in the veritable utopia of Barbieland, you cannot match with Margot Robbie.

Siri, play Dancing With Myself. UK-based sex toy company Love Not War’s latest campaign asks you to break up with your showerhead. The hilarious and semi-NSFW ad tells the tale of shower heads being dumped for a more sustainable solution.

In the most Aussie development ever, Uber Eats is petitioning to rename our capital to Can-beer-a in a new stunt highlighting their expanded drinks delivery service. Outside of billboards, they also enlisted a town crier to carry the petition to Parliament. Scratch that, the petition actually going through to parliament would truly be the Aussiest thing ever.

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