Press Release

Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots

Tradie trades Cooee for Gingaaaah in Latest Spots

Building on the success of their highly popular new beer launch last year, Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”.

Tradie, the iconic Aussie brand who have built their popularity through a range of products from clothing to personal hygiene, have grown a cult following through their cheeky, fun and larrikin brand ambassadors.

As Ben Goodfellow, Tradie founder, says – “When it comes to finding representatives for our brand, we’ve always chosen people you’d be happy to have a beer with. Now we’re making beer, we’re literally putting that to the test!”

Essendon Ruckman Sam Draper and Pro Surfers Jackson Baker and Matt Wilkinson are back in this new Tradie Ginger Beer commercial, where they build on the now viral catch-phrase of their original beer ads, featuring people sipping the beer and saying a long and satisfied “AAAAAHHHH”.

Kyran Docker, Creative Director of The Incubator says, “As a Ranga myself I’m proud to be adding to the ginger-loving lexicon of Australia through these ads. We hope ginger beer fans around the country will embrace the call.”

Tradie’s Ginger Beer joins their launch range of Zero Carb Lager, Lager, and Pale Ale, and is available now in Liquorland, First Choice and online.

The ad is already live on socials and will be airing on TV from April, during NRL on Nine and AFL on Foxtel & Kayo.

Check out the classic new GINGAAAAAHHH spot on the link below:

View Spot

About The Incubator:

The Incubator is an independent, South Melbourne-based, full-service advertising and marketing agency, known for its innovative creative, strategic thinking, and commitment to delivering exceptional results. With a diverse portfolio and team of experienced professionals, The Incubator is dedicated to helping businesses develop, grow and thrive.

For media inquiries or more information about The Incubator, please contact:

Jeremy Walsh

Managing Director
The Incubator

25 Buckhurst Street
South Melbourne  VIC  3205

Tel: +61 (03) 9016 7802
Mob: +61 (0)411 749 968
jeremy@theincubator.com.au

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Press Release: The Incubator wins PropertyMate account in competitive pitch

The Incubator wins PropertyMate account in competitive pitch

PropertyMate has appointed The Incubator as its creative services agency following a competitive pitch. The decision to collaborate with The Incubator comes as PropertyMate prepares to significantly ramp up its national identity within the property app market.

At this pivotal moment in a new phase of expansion, PropertyMate requires an agency who can help them fill out their brand identity and pinpoint their core positioning, in order to deepen their unique foothold in the market. Rather than tackling the existing big players with an identical product, PropertyMate’s unique user experience takes consumers on a journey of discovery, enabling them to find properties they may not otherwise have seen or considered. 

The Incubator aims to firmly establish PropertyMate as a household name, through a careful process of business development strategy, brand evolution, positioning and expansion. 

“We are honoured to join forces with PropertyMate,” said Jeremy Walsh, CEO of The Incubator. “The Incubator loves working with challenger brands, and these guys are all set to shake up the Australian property industry. We’re thrilled to join them on this ride and look forward to helping them smash their growth targets going forward.”

This partnership represents an exciting opportunity for The Incubator to help build PropertyMate’s brand awareness, as they have done for similar challenger brands such as Tradie and Brick Lane. With a history of long-held client relationships and a passion for blazing their own trail in the advertising and marketing sphere, The Incubator is poised to deliver compelling results for PropertyMate.

Find out more at www.propertymate.com.au

About The Incubator:

The Incubator is an independent, South Melbourne-based, full-service advertising and marketing agency, known for its innovative creative, strategic thinking, and commitment to delivering exceptional results. With a diverse portfolio and team of experienced professionals, The Incubator is dedicated to helping businesses develop, grow and thrive.

For media inquiries or more information about The Incubator, please contact:

Jeremy Walsh

Managing Director
The Incubator

25 Buckhurst Street
South Melbourne  VIC  3205

Tel: +61 (03) 9016 7802
Mob: +61 (0)411 749 968
jeremy@theincubator.com.au

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