Tradie: Body Spray
Tradie hires Inspired Unemployed to launch new Body Spray range
Building on their reputation for funny all-Australian ads, Tradie have teamed up with creative comedy duo, The Inspired Unemployed, for the TV launch of Tradie’s new Body Spray range.
Tradie’s series of 15 second Body Spray TVCs show these two besties deeply enjoying each other’s scent in a locker room. “Having these two front our new Tradie Body Spray is perfect,” says Ben Goodfellow, Tradie founder. “They’re such naturals; within 5 minutes the scripts were out the window. I’ve always our brand ambassadors should be people any Aussie would want to have a beer with, and I certainly want to have a beer with these guys!”
Rising stars of The Inspired Unemployed, 25 year olds Matt Ford and Jack Steel are best mates from Sydney, with a passion for surfing, snowboarding and generally goofing around. Their scruffy good looks and self-deprecating humour have seen them grow an impressive following of more than 435k on Tik Tok and 370k on Instagram in the past 18 months. Thanks to their unique style of whacky physical comedy, collaborations with brands such as Fendi, GQ and the Aria Awards have seen the boys become hotly pursued talent, who are these days far from unemployed.
“Working on this project with Tradie turned out to be one of the better collaborations we have done so far” the pair said of the shoot. “The guys gave us a tonne of freedom and let us push the boundaries a lot with ideas and acting, which we find creates a much more authentic result and is how we normally like to work. It definitely helped that everyone on set were bloody legends to work with too, which always makes for a better result.”
Kyran Docker, Creative Director at The Incubator was quick to sing their praises too. “Funny is in their DNA. We barely needed to give them any direction, they just instantly got what we were trying to do and ran with it.”
The new 15 second spots will air on National TV from this weekend. Sniff them out here:
Extra, extra!
Read all about it!Check out our latest INC news and views.
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
INCYMI: July
Here we are again, because time is a flat circle…
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its…
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
INCYMI: April
After two short weeks filled with public holidays, too many hot cross buns, and total lack of awareness of time, we’re back into the regular swing of things.…
INCYMI: APRIL
This month, we're all about embracing the…
INCYMI: October
The veil between the living and the marketing department is thin this time of year. Halloween campaigns are haunting our feeds and brands are resurrecting old…
INCYMI: October
We’ve summoned up the best of the spookiest,…
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
Press Release: Tradie Body
Tradie storms our screens with new TV spots via…
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with…
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
INCYMI: August
INCYMI, the dogs were good again this week.…
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange…
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
INCYMI: FEBRUARY
Whether we’re spouting about it on social media,…
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot…
INCYMI: August 2026
This month, it’s all about making an impression. From billboards to installations to PSAs, brands have been going big, going bold, and occasionally blocking…
INCYMI: June
Welcome to our first In Case You Missed It. Some…
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
INCYMI: December
Grab some gingerbread and let’s dive into the…
INCYMI: December
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the season to…
INCYMI: December
Before we all log off, close the laptop, and…
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
INCYMI: February
Beyond the romance and increasingly desperate…
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety…
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
INCYMI: March
As the Weirdest Year Ever™ is in our rearview…
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
INCYMI: June
Screens are so last month. Well, sort of,…
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…
INCYMI: February
This month, consider us counter-programming to the Big Game (but like, not in the same way those weird country singers were) bringing you the ads that didn’t…
INCYMI: August
Ah, Salaam to you worthy friend. Please, please,…
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
INCYMI: AUGUST
This month, it seems like everyone’s been struck…
Gruen – The Pitch 2019
We're pleased to announce the team are making their small screen debut tonight on the other side of the camera. We were stoked to be invited by the ABC to take…
INCYMI: June
We’ve summoned up the best of the spookiest,…
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
INCYMI: DECEMBER
This month every ad is competing to be the most…
INCYMI: August
Dust off your neon windbreakers and crank up the boombox, because this month, we're taking a gnarly trip down memory lane. Here’s all the totally tubular…
INCYMI: September
Be kind and rewind, because there’s some history…
INCYMI: April
Remember the good old days? Apparently, so does everyone else. This month, everyone's looking backwards and tracing the winding road of how we got from there…