After a 14-year break, the Final Destination series crashed back into cinemas with a marketing campaign built on reminding everyone that this franchise is responsible for most of our deepest anxieties. The latest instalment was advertised on the back of logging trucks, setting off every millennial’s impulse to immediately change lanes.
It’s said that having child is like having your heart outside of your body, and you’d naturally be thinking of all the ways that heart could be dropped or accidentally left somewhere for a dog to eat. Life 360, a location sharing app, has dealt with that natural fear and turned it into a mini-musical.
Want to get your message directly into peoples hands? And bathrooms? On The House group is offering free, accessible period products, paid for by renting out advertising space on their boxes.
The Chicago Sun-Times is under fire for using AI as the sole source for their summer reading recommendations, resulting in a list of books and authors that don’t exist.
What does space sound like to you? The Star Trek theme? Existential screaming? Odds are, your brain just queued up Johann Strauss II’s “The Blue Danube” – forever linked to the cosmos thanks to 2001: A Space Odyssey, and, more importantly, The Simpsons. To celebrate Strauss’ 200th birthday, Vienna Tourism beamed a live performance of “The Blue Danube” straight into space.
Amazon has doubled it’s ads this year, and now the service you pay for offers only slightly less ads than the tv stations you don’t pay for. Yes, that is the sound of a guillotine sharpening you hear.
Netflix has swooped in to save our beloved friends at Sesame Street, after cuts to U.S. public broadcasting almost wiped it out in previously unseen levels of Saturday morning cartoon villainy. You can’t get better PR than a headline announcing you’ve saved Sesame Street.
Brazilian wine brand Otto Wines has turned water into wine. After a devastating flood almost destroyed the Brazilian wine growing region, Otto Winery found a century-old letter from one of their ancestors amongst the wreckage, and has turned this torn up piece of history into their new branding.
Mentos is reviving its iconic ’90s jingle with a Gen-Z twist in a new series of ads made just for TikTok.
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