Month: May 2021
// INCYMI
May 2021
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
- Pepsi
- Guinness
- Covid
- SponCon
- Veet
- Lost Tapes
Speaking of Covid, The ABC’s producer and broadcaster, Dr Norman Swan has compared Australia’s vaccination ads to something produced by a “communist government committee,” so…. not a glowing review.
The Australian Government has had a rough track record lately. Their recent “milkshake ads” about consent were so awful, they seem to have been made with the sole purpose of providing a Mystery Science Theatre 3000 style mockery platform for those you show it to. Described as “disappointing, confusing and cringe-worthy,” the ads were quietly pulled following intense backlash. If you want to wash the taste of milkshake out of your mouth with some actual information about consent, Clementine Ford and independent agency The Royals have released a response video, featuring a mature and useful conversation about consent.
The Feed made a fake influencer account to expose the rise of sponsored content on social media. When “25 per cent of Australian influencers are involved in fraudulent activity,” are advertising regulators going to be able to update their guidelines to deal with our new media platforms?
Veet has gotten a makeover, with their new approach highlighting that body hair (or the removal thereof) is an individual choice to make. A welcome change from the old “burn it all and salt the earth” approach to hairy legs.
Following in the footsteps of companies like Cheer Cheese, Nestle and even The Washington Football team, Ben’s Original has started rolling out the packaging for their new name, made to distance themselves from the racist connotations of their old brand. Any step in the right direction is always a good thing.
Over Mother’s Day, A director put together a tribute to both his commercial actress mother and cheesy 80s and ’90s ads with a series called Mom’s Spots, a compilation of all of the retro advertisements his mother starred in during his youth. A reminder that they just don’t make sweaters that garish anymore.
Over The Bridge, a non-profit mental health group, has released an album called the Lost Tapes of the 27 Club, using AI to create songs from famous musicians like Kurt Cobain and Jimi Hendrix, whose lives were all lost at 27 years old. The organisation is aiming to change the narrative away from the romanticisation of these early deaths by imagining what these artists might have created, were they still with us.
Five industry professionals have gotten together to list The 50 Movie Posters That Changed Entertainment Marketing. From Saul Bass’s paper cut outs for Anatomy of A Murder to Silence of The Lambs’ oft-imitated surrealism, check out just how much posters have evolved over the years.
Extra, extra!
Read all about it!Check out our latest INC news and views.
June 4, 2020
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
May 28, 2021
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
April 21, 2023
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
March 4, 2024
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…
October 16, 2019
Gruen – The Pitch 2019
We're pleased to announce the team are making their small screen debut tonight on the other side of the camera. We were stoked to be invited by the ABC to take…
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
August 23, 2019
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
May 28, 2021
Press Release: Tradie Body
// PRESS RELEASE
21.MAY.2021
Client – Tradie
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Copywriting – Sophie Hanlon, Sean Brisbane
Production Company – Truce Films
Director – Nicholas Clifford
Executive Producer – Elise Trenorden
DOP – Joel Betts
Offline Post – Luke Dickinson
Grade/Online – Retrobox
Sound – Windmill Audio
Tradie: Storm the room
Tradie storms our screens with new TV spots via The Incubator
NRL’s Cameron Munster, Josh Addo-Carr and Christian Welch are set to storm our screens off the field this week, starring an uproarious series of new TVCs celebrating Tradie’s proud Melbourne Storm sponsorship. Whether trying to squeeze three big rigs into a tiny bathtub, or unleashing an epic deodorant battle, the boys whipped up a perfect storm while showcasing Tradie’s signature body wash and deodorant range.
Ben Goodfellow, Tradie founder says: “We’re extremely proud to be sponsors of the Melbourne Storm, one of the most successful clubs in NRL history, and we’re sure they’ll be great ambassadors for our Tradie body range. Plus our products will help make all their victories smell even sweeter this season.”
“The boys were game for everything we threw at them during filming, and we’re excited to show how much fun these ads are.” said Kyran Docker, Creative Director at The Incubator.
The two new 15 second spots will air on National TV from Sunday 23rd May.
Extra, extra!
Read all about it!Check out our latest INC news and views.
August 13, 2020
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
March 4, 2024
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
October 16, 2019
Gruen – The Pitch 2019
We're pleased to announce the team are making their small screen debut tonight on the other side of the camera. We were stoked to be invited by the ABC to take…
May 21, 2021
Press Release: Tradie Body
Tradie storms our screens with new TV spots via The Incubator.
December 15, 2023
INCYMI: December
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the season to…
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
July 11, 2022
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
November 6, 2019
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
June 4, 2020
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
April 21, 2023
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.