Storm boys scrub up alright for Tradie
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
NRL’s Xavier Coates, Jahrome Hughes, Ryan Papenhuyzen and Cameron Munster are set to storm our screens again with a new series of TVCs celebrating Tradie’s continuing partnership with Melbourne Storm.
As part of Tradie’s core strategy, it’s important their brand ambassadors are always great sports, ready to have fun and not take themselves too seriously. Our Storm boys tick all these boxes, making them perfect partners for Tradie’s body range. Ready for anything thrown at them, their boundless enthusiasm makes them a great match for the larrikin Tradie brand. Whether they’re on the field or in the tub, these guys are always bringing their A-game, and that’s why we love them.
These latest ads see them being put through another round of true-blue Tradie trials, testing the limits of their camaraderie by squeezing together into a bathtub, and firing off some western-style straight-shooting with the body spray. The boys even took over the special effects, demonstrating the correct way to show off a glorious mullet.
“We were thrilled to have the Storm boys back for our latest ad campaign,” said Ben Goodfellow, Tradie’s founder and CEO. “These guys are true athletes and embody the tough, hardworking Aussie spirit of Tradie as well as the fun-loving nature of our brand.”
“It’s always a blast to work with Storm players” says Kyran Docker, Creative Director at The Incubator. “The guys have a great sense of humour and we had a lot of fun coming up with ideas that would really let them shine.”
Tradie Brand body wash and sprays are formulated with premium ingredients to ensure top performance in Australian conditions. The product range is available online at www.tradie.com and through retailers across Australia.
The 15 second spots are airing on TV and social media from Sunday 14th May 2023.
Extra, extra!
Read all about it!Check out our latest INC news and views.
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna…
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
INCYMI: DECEMBER
This month every ad is competing to be the most…
INCYMI: December
Before we all log off, close the laptop, and pretend we don’t know what an inbox is until January, here’s a very festive roundup of campaigns you might've…
INCYMI: July
Here we are again, because time is a flat circle…
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
Gruen – The Pitch 2019
We're pleased to announce the team are making…
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
INCYMI: DECEMBER
It’s the most wonderful time of the year; where…
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety…
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
INCYMI: June
Welcome to our first In Case You Missed It. Some…
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
INCYMI: August
Ah, Salaam to you worthy friend. Please, please,…
INCYMI: February
This month, consider us counter-programming to the Big Game (but like, not in the same way those weird country singers were) bringing you the ads that didn’t…
INCYMI: December
While our friends in the Northern Hemisphere are…
INCYMI: August 2026
This month, it’s all about making an impression. From billboards to installations to PSAs, brands have been going big, going bold, and occasionally blocking…
INCYMI: April
Remember the good old days? Apparently, so does…
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
INCYMI: OCTOBER
Video killed the radio star, as there is much…
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
INCYMI: JUNE
You gotta fight for your right to party this…
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…
Press Release: Tradie Body
Tradie storms our screens with new TV spots via…
INCYMI: October
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
INCYMI: April
This month, we're covering the stumbles and…
INCYMI: February
Beyond the romance and increasingly desperate attempts to stand out at the big game, some brands have been busy dropping campaigns that you might have missed…
INCYMI: December
Grab some gingerbread and let’s dive into the…
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
INCYMI: August
Dust off your neon windbreakers and crank up the…
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
INCYMI: JUNE
As the season of Pride sashays to a close, you…
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway.…
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired…
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
INCYMI: October
The veil between the living and the marketing…
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot…
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
INCYMI: AUGUST
This month, it seems like everyone’s been struck…
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
INCYMI: October
Hello, boils and ghouls and other…
INCYMI: June
Screens are so last month. Well, sort of, everyone's still tuned into SBS. This month the advertising world went big, bold and decidedly in-person. Between the…
INCYMI: August
INCYMI, the dogs were good again this week.…
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
INCYMI: April
After two short weeks filled with public…
INCYMI: June
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…