// INCYMI

February 2025

February, the hardest month to spell, is all about love, overpriced roses, and the Super Bowl. But beyond the romance and increasingly desperate attempts to stand out at the big game, some brands have been busy dropping campaigns that you might have missed while dodging all things Cupid.

  • Who Gives A Crap
  • The Muppets
  • On Foot
  • Sexual Wellbeing Aotearoa
  • Neon
  • Disney
  • Amazon
  • Ooh Media
  • Northern Playground
  • Mcdonalds

In the lead up to Valentines Day, Who Gives A Crap launched a free one-off break-up service on February 13. To help the surveyed 57% of Australians struggling to end a relationship because they don’t know what to say. Although, personally, getting dumped via a toilet paper company would hurt more than an awkward conversation.

Our favourite felt friends are doing what any struggling theatre actors would do, and taking odd jobs to pay the bills. The Muppets teamed up with Booking .com for the Super Bowl. Although they were strangely sidelined in their own ad? Which is not how you treat an icon like Miss Piggy.

On the other side of Jim Henson’s workshop, Elmo and On Footwear are reminding runners of the gentler aspects of running and fitness.

Here’s a question you never thought you’d have to answer, would you carry around a plush toy of your own genitals? To encourage people to discuss reproductive health, Sexual Wellbeing Aotearoa has launched ‘Emotional Support Bits’, encouraging participants to draw their “bits”, which are turned into custom plush toys.

Neon has made their new horror release The Monkey available for church screenings, making it the first movie to play in churches and theatres simultaneously. Youth pastors are always trying to show that they’re cool by using Gen Z slang, but the secret to really showing you’re cool is by showing an R rated horror movie in your church.

Wasting no time in adjusting to the political winds, Disney has updated its content warnings to align with the new right-wing administration’s DEI stance, or lack thereof. The warning before particularly racist depictions in their old cartoons no longer has the part about how “These stereotypes were wrong then and are wrong now.” Fitting.

Amazon’s ad revenue increased 18% last year. Turns out all of us who refused to pay for the ad-free subscription out of spite are still contributing to Amazon getting more money. When the 5 or so shows I’m watching wrap up their final season, that’s it! I’m out!

Advertising is setting a great precedent of putting your money where your mouth is, and that mouth is on a slowly-burning planet. Ooh Media was rightfully called out for running a billboard featuring fossil fuel propaganda – while lauding themselves for being a founding member of Ad Net Zero.

To draw attention to clothing waste, Northern Playground, a Norwegian clothing brand, has created a dress from garments thrown away by influencers. The “Worn Once Dress” is made from repurchased items that influencers wore once, then sold. They’re able to reclaim their items, with the caveat that they promise to wear them again.

To advertise their St Patricks Day milkshake, McDonalds has brought back Uncle O’Grimacey, a character not seen since the 70s. It’s just a green, kind-of-reductive-stereotype version of Grimace, but objectively that name is very fun.

Extra, extra!

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