Month: April 2024
INCYMI: April
// INCYMI
April 2024
Branding is important, it’s what gets you noticed, gets you customers, and gets you talked about by random advertising agencies in their newsletters. This month, we’re covering the stumbles and shake-ups in the world of branding.
- Tourism South Australia
- RSPCA
- Dove
- Marmite
- Sprite
- The First Omen
- Ad Standards
- Cerave
Tourism South Australia learnt a hard lesson about the internet when they asked the media not to refer to the capital city as RADelaide. Just ask BOM (and pointedly not The Bureau), you can’t give yourself a nickname, you can’t fight the nicknames given to you, and any attempt to hide or remove information will just increase public awareness of it.
RSPCA has had their first rebrand in fifty years. As the organisation celebrates its 200th anniversary, they’ve switched up the classic octagon for bright colours and fun animal stencils. To be fair, we’d probably all dye our hair electric blue if we reached 200.
We all remember where we were when we first saw Dove’s real beauty ad, right? To mark twenty years of ride-or-die dedication to fighting toxic beauty standards, Dove has pledged to never use AI-generated imagery to represent “real bodies” in its advertising.
American television promised us so much in terms of iconic, exciting, new foods, but when you get there you find out everything is made of corn syrup and tastes like plastic. For those formerly of the commonwealth and now living in the land of the free, Marmite’s new campaign has recruited ‘smugglers’ to sneak the spread into the USA. Those willing to accept their mission can team up with the less cool version of Vegemite and sneak the contraband to expats who miss the salty taste of home.
The cost of living crisis has kept a lot of people from leaving the nest. This can be hard on children and parents alike, but unfortunately this is the monkey’s paw deal mum and dad entered when purchasing a home for spare change and shiny beads last century, so we’re only making things less awkward for the children. Sprite has launched the “Knocklace Collection,” high-tech jewellery that alerts you when parents are nearby. Aimed at young adults living at home, the necklace warns you when family is about to encroach on your personal territory.
A mailer campaign for new horror flick The First Omen sent out envelopes containing creepy children’s drawings of scenes from the film. The drawback to this inventive plan – the explanation this was not in fact the worst mail you’ve ever received came in a follow up letter, giving you plenty of time to freak out and call the police, as one woman discovered. Scaring someone so badly they call the authorities would usually mean you’ve failed at your PR campaign, but when it’s advertising a horror movie, success may be measured differently.
Ad standards has cracked down on ad by The Climate Study Group running in The Australian and the Herald Sun, due to it being indistinguishable from a real article. The important context here is The Climate Study Group is an unincorporated group of seven conservative men, and not actually anything of actual study or intelligence. Not disclosing your pseudoscience and conspiracy is a paid ad and not a real article puts you in the kind of hot water you can now find in Antarctica.
If you liked 500 Days of Summer but burn easily, this is for you. Cerave’s latest ad is a pitch perfect recreation of a rom-com trailer, down to the clumsy protagonist and comic relief best friends, aimed at inspiring viewers to fall in love with sunscreen.
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April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
March 4, 2024
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
August 25, 2023
INCYMI: AUGUST
This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being advertised at a…
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
August 13, 2020
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
August 30, 2022
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.