PHASE 1

Build your compelling story

We'll work closely with you to capture the essence of your brand in its values, tone, and imagery. If your brand is a young grasshopper, we’ll take you under our wing, helping you establish strong brand foundations and create a powerful identity from scratch.

On the other hand, if you’re already established, we can refresh and rejuvenate your brand. We are your Kenny Loggins soundtrack. We'll conduct a thorough brand audit to identify areas for improvement and guide you through the process of refining your brand strategy.

PHASE ONE
STEP 1

Brand Discovery and Foundation

Brand discovery is a process to uncover more about your business. Here’s where we’ll get into things like your core values, your vision, your audience, where you stand and where you fit. The more insights you have, the more likely it is that you will be in a position to develop a brilliant brand. Knowing is half the battle!

  • Brand Research and Analysis
  • Competitive Analysis
  • Target Audience Profiling
  • Brand Positioning
  • Brand Personality Development
STEP 2

Brand Building and Strategy

Throwing together a couple ideas and a logo is not a brand strategy. A proper brand strategy is a set of guidelines that help you determine your core values and what you want to achieve with the business. To develop one, you need both an understanding of your identity and a thorough plan of attack.

  • Brand Naming
  • Brand Strategy
  • Brand Storytelling
  • Brand Identity Design
  • Brand Guidelines Creation
  • Content Marketing Strategy
STEP 3

Foundation Implementation

This is the foundation you will build your brand on, the bones, the concrete slab, the overused metaphor. We’ll start you off with the things your customers are going to interact with everyday, giving you the building blocks for a successful implementation.

  • Brand Launch Campaign
  • Website Development and Design
  • Brochure Design
PHASE 2

Identify and acquire new customers

If your brand has already conquered its current market, we can assist you in identifying new growth opportunities and expanding into new markets. Our market analysis and opportunity identification services will help you explore all the untapped potential waiting for you.

Alternatively, if you're looking to enter new market segments or target new customer groups, but need more than a few words of encouragement, then our research-backed strategies will guide you through this process.

PHASE TWO
STEP 4

Market Analysis and Opportunity Identification

This is where we become market detectives, analysing every nook and cranny of the target market's wild terrain. We're talking trends, dynamics, and even those quirky consumer behaviours that keep the market fun and fresh. By delving into all these factors you can gain insights into untapped niches and areas of growth.

  • Market Research and Analysis
  • Customer Insights and Segmentation
  • Market Opportunity Assessment
  • Customer Journey Mapping
STEP 5

Strategic Growth Planning

A strategic growth plan is a blueprint to map out a feasible way to increase your brand. We’re the heist team gathered around a schematic, loving when a plan comes together. We’ll go through all the potential challenges, and put forward a framework for how to grow and expand.

  • Marketing Strategy Development
  • Campaign Planning and Execution
  • Digital Marketing Strategy
  • Lead Generation Strategy
  • Sales Funnel Development
STEP 6

Launching Your Brand

Let’s get the word out! There are always new and innovative ways for brands to create a deeper connection with their audience, and we're here to find them for you.

  • Creative Campaign Development
  • Social Media Marketing and Advertising
  • Outdoor Advertising
  • Email Marketing Campaigns
PHASE 3

Retain and Grow customer value

We provide strategies to manage your brand and strengthen your existing customer base. We’re your wing man, keeping your brand at the forefront of your customers' minds, ensuring their loyalty and satisfaction.

If your goal is to expand your customer base and increase customer value, our targeted marketing campaigns, customer relationship initiatives, and seamless execution will enable you to achieve sustainable growth.

PHASE THREE
STEP 7

Customer Relationship Management

Walk a mile in your customers shoes… We’ll focus on cultivating and nurturing strong connections with customers throughout their entire journey with your brand. We’ll gather and analyse customer data, enabling you to better understand individual preferences, behaviours, and needs.

  • Customer Loyalty Programs
  • Customer Feedback and Surveys
  • CRM System Implementation
  • Customer Retention Strategies
STEP 8

Ongoing Brand Management

You know how you shouldn’t stop taking your antibiotics until the packet is empty, even if you feel better? Brand management is the ongoing process of reinforcing your goals, design, identity and values at every touchpoint.

  • Brand Performance Monitoring and Analysis
  • Brand Refresh or Evolution
  • Brand Partnership and Sponsorship Opportunities
STEP 9

Implementation and Timely Execution

The crunching of numbers and the ticking of boxes, we’ve got you covered with the daily work that keeps you running smoothly.

  • Project Management and Execution
  • Timeline and Budget Management
  • Continuous Improvement Initiatives
  • Post-Campaign Analysis and Reporting
The Brand Building Handbook

Grow From Bland To Brand

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