// INCYMI
August 2019
Ah, , Salaam and good morning to you worthy friend.
Please, please, come closer —
We know everyone’s busy, and none busier than you. So here’s a quick dive into the things that inspired, fascinated, enthralled and puzzled us the last couple of months that we thought might interest you.
- Disney+
- Melbourne Bitter
- HILDA Report
- Apple
- Adobe
- Gilette
- Popeyes
Over the weekend Disney opened up the cave of wonders that is their massive back catalogue at the D23 conference and finally let us in on the Disney+Platform launching in November. Straight out of the box it’s packed with more than 7500 television episodes (including The Simpsons), 500 movies (Marvel, Pixar, Star Wars) and more than 45 original series (New Lizzie McGuire, huh?). Stan is shook. Netflix is looking over its shoulder.
We frothed over last years VB capsule collection, the Melbourne Bitterdrop and lapped up the Farmers Union range – but the move into beverage extensions with VB Tea seemed a step too far.
The latest HILDA report was released and it doesn’t look great. The Conversation dug into data and finds Aussie disposable incomes are lower than during the GFC.
Apple takes a swipe at ad tracking with its upcoming OS.
Adobe finds 81% of emoji users believe that people who use emojis are friendlier and more approachable and 64% of emoji users are willing to make a purchase with an emoji. ??
Youth Sense digs into the best and worst places to grab the attention of Gen Z.
Ad standards launched a new campaign to shine a light on the sexism, racism and other issues in ad land.
The Australian arm of Gillette moves away from the ‘The best a man can be’ campaign out of the US, and instead focuses in on local heroes in a very serious brand new spot.
Popeyes sells out of chicken sandwiches following The Twitter Sandwich-apocalypse, putting its newfound popularity at risk. The chain burned through two months of inventory in 2 weeks!
Extra, extra!
Read all about it!Check out our latest INC news and views.
August 13, 2020
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety…
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
July 11, 2022
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
August 30, 2022
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
August 23, 2019
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
June 4, 2020
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
August 25, 2023
INCYMI: AUGUST
This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being advertised at a…
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global…
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
July 5, 2024
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
April 29, 2024
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
March 4, 2024
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.