// INCYMI
June 2024
As the weather outside is frightful, we’re hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and olympic buzz building, here’s what you might’ve missed while burrowing under the doona.
- Binge
- Tubi
- Love Food Hate Waste NZ
- ELF Beauty
- Cosmopolitan
- Lego
- DC Comics
- Vision Australia
- Paralympics
Binge, one of the billion streaming services that actually has some stuff worth watching, has launched a set of candles to go along with their original programming. Each set is designed to pair with individual scenes from a show and timed to release the scent as you watch.

Free streaming service Tubi is flexing its latest stats, claiming it’s more popular than divorce, babies and times square. Our childhood traumas would tell you differently, but only 29 million people get divorced every year and 75 million watch Tubi every month. Maybe better TV options keep people together?

It is a truth universally acknowledged, that a person in possession of fruit will find it goes off a lot faster when you’re the one paying for it. We’ve all had to do a shameful clean-out of the fridge veggie drawer after discovering a decomposing zucchini we’d not gotten around to, right? To bring this shame to the limelight, Love Food Hate Waste NZ has made a series of billboards that grow mould.

ELF Beauty has built a campaign around a bold new premise: there’s just too many dicks running businesses. As part of a larger initiative to encourage brands to embrace diversity and inclusion, ELF found there are about as many men named Richard, Rick or Dick as there are women from diverse groups on U.S. corporate boards.

Great news for lovers of print media and girly escapism, Cosmo is coming back! Cosmopolitan magazine has announced it will return to Australian shelves in august. Since 1965 the women’s lifestyle magazine has been integral to the development of second-wave feminism, journalism and teenage girls getting the courage to open the sealed section.

Everyone’s favourite building block and personal floor security device, Lego, has updated their brand identity and launched their first full set of design elements. This update streamlined over 110 separate brand guidelines into five key design principles, and really, isn’t putting a thousand small pieces into one cohesive thing their biggest principle?

The original style guide for DC Comics has been released to the public for the first time ever. The manual aimed to serve as a reference for artists and standardise DC superheroes for marketing and licensing. Printed in 1982, it’s only now being made available for the public to see 42 years later. To put this in perspective, there had only been 4 films based on DC Comics properties released by that time – as of this year, there’s now 40.

Vision Australia has released a series of videos allowing those with 20/20 vision to see what life is like for Australians living with low vision. It’s a good reminder of the really annoying little things that would have a big impact your life, like not being able to read a use-by date.

The Paralympics new spot aims to dispel sentimental clichés around the games and highlight the competition of the event. Starting as a saccharine animation, the ad is a fun reminder this is Olympic level athleticism we could never hope to achieve.
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