Month: October 2021
// INCYMI
October 2021
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the previous episodes…
- Art
- Nabs Canada
- Playboy
- Covid
- The Cresta Awards
- Stella McCartney
- Wagamama's
- Youtube
A Danish artist recently took an $84,000 paycheck from an art gallery in return for two blank canvases, in a work he has titled “Take The Money and Run.” This kind of con is called a Bavarian Fire Drill, which is shorthand for: ‘just act like you know what you’re doing, and people will believe you without question.’ Only this artist missed the crucial last step, of changing your name and fleeing to a foreign country.
Submitted for your approval, bosses of the world; an agency in Ontario implemented a four day work week for their staff, with fantastic results. In fact, scientific studies showed working fewer hours for the same pay was an ‘overwhelming success,’ with wellbeing and productivity dramatically improving. …If this sounds like a kid trying to convince dad getting a puppy is a great idea, that’s because it is.
Also providing us with helpful tips about mental health is… a singing cracker? Nabs Canada, a charity designed to support mental health for those in the media, marketing and communications industry has released a hilarious new PSA about the dangers of overworking with a catchy jingle being sung by an anthropomorphic cracker (it makes a bit more sense in context.)
Playboy is making history by having a gay man as their newest cover model. In their 66 year history, this is only the third time a male has been solely featured on the cover, and one of them was Hefner himself, which doesn’t really count. Naturally this has riled up opinionated jerks everywhere; the kind of men reliant on photos of scantily clad women because real ones won’t talk to them anymore.
A campaign has been created to increase Australia’s vaccination numbers by offering a chance to win $4.1 million in prizes, just for getting vaccinated. There’s money in doing the right thing? Some of us just got vaccinated for the good of their fellow man, like a sucker.
The Cresta Awards for international advertising were held this month. Australia didn’t fare quite as well this year, with only one Melbourne agency scoring a win. Fenton Stephens took home the Bronze for ‘Faceboobs’, a fun story of how to skirt Facebook’s nudity standards as a breast augmentation company.
Speaking of boobs (…lets see if that segue gets past the editor) Stella McCartney teamed up with the Netflix show Sex Education to create a video about breast cancer awareness. In a near perfect example of tying a brand to a television show, this PSA continues the show’s themes of frank, funny and informative discussions about sexuality by debunking myths and providing tips on what to look out for.
Wagamama’s new campaign has crash-landed straight out of a retro Kaiju flick. Introducing Vegemama, an honestly kind of adorable giant monster who’s here to destroy cities and eat vegan. I, for one, welcome our new lizard overlord and wish her luck in destroying the companies polluting our planet.
The UK’s advertising standards authority released new rules to stop companies ‘Greenwashing’ their ads and making false statements about their environmental impact. It turns out if you say you’re making steps to help the environment, you have to actually do it, you can’t just lie to your consumer like some kind of Captain Planet villain.
Youtube updated its policies to ban all anti-vax content, in order to stop the spread of harmful misinformation. As someone who unfortunately keeps getting Sky News on their homepage due to Youtube’s algorithm thinking they’re a senior citizen (everyone likes old movies, Google!) this change is greatly appreciated.
The Newport Beach film festival has released a series of adsfeaturing iconic movie scenes being recreated by Californian teenagers. Tonight’s feature presentation is the ‘coffee is for closers’ speech delivered by the employees at a frozen banana stand, and a young lifeguard informing a surfer that he can’t handle the truth. Take Nicholson’s oscars and give them to the teenage girl.
March 4, 2024
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
December 15, 2023
INCYMI: December
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the…
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
August 25, 2023
INCYMI: AUGUST
This month, it seems like everyone’s been struck by girl power. Between the Matildas almost getting us a public holiday and Mattel dolls being…
August 17, 2023
Slogan to Superstar: The Magic of an Unforgettable Tagline
Taglines are the snappy little phrases that brands use to squeeze their entire personality into a bite-sized nugget. It's like trying to fit a T-Rex…
August 10, 2023
From Ground Floor to Sky High: Mastering the Elevator Pitch
In the vast sea of brands competing for attention, it's crucial to have a clear and concise way of communicating what makes your brand truly stand…
August 3, 2023
Mastering the Art of Empathy: How Customer Avatars Transform Your Understanding
When it comes to building a successful brand, understanding your target customers is the ultimate game-changer. That's why customer avatars hold a…
July 27, 2023
From Corkboards to Consistency: Tone Mapping for Your Brand
Break out the red string and corkboard (tin foil hat optional) cause we're about to do some mapping. Tone mapping, like unravelling a conspiracy…
July 20, 2023
Reel Them In: Mastering Brand Positioning in a Sea of Choices
Brand positioning describes how you are different from your competitors and where you sit in a customers’ mind. It’s the unique value a brand offers…
October 29, 2021
Press Release: Flora & Fauna
// PRESS RELEASE
14.OCTOBER.2021
Client – Flora & Fauna
Flora & Fauna Founder – Julie Mathers
Creative Agency – The Incubator
Managing Director – Jeremy Walsh
Creative Director – Kyran Docker
Copywriting & Strategy – Alison Rentoul
Production Company – Jumbla Australia
Executive Producer – Danielle Kilgour
Lead Motion Designer – Tracey Theseira
Motion Designer – Jenni Cheng
Motion Designer – Erin Flatters
Everyday eco, surprisingly better!
Flora & Fauna launches first brand campaign via The Incubator
Award-winning ethical and sustainable online retailer Flora & Fauna have produced their first pure brand campaign, focussing on their ‘surprisingly better’ eco alternatives for everyday household and beauty essentials.
Aimed at the eco-curious, the message is simple: Flora & Fauna makes it ‘easy to be eco’, with more than 10,000 eco-friendly products to shop online. The brand further reinforces its credentials in the ad, referring to their B-Corp status and fully carbon-offset operations.
“We are truly focused on making a difference at F&F and that is not easy to get across in 30 seconds; however the teams at The Incubator and Jumbla have really understood our purpose, values and us,” says Flora & Fauna founder, Julie Mathers. “I’m delighted and so excited to get this campaign out and start helping many more make better choices.”
“Surprisingly Better is a strong message, challenging people to discover both how easy it is to shop for eco products, and also how great those products can be,” says Kyran Docker, Creative Director at The Incubator. “We wanted to help people realise they can easily make a difference with their everyday shopping choices.”
“As long-time fans of Flora & Fauna, we’re delighted to have been asked to help create their first brand campaign”, says Alison Rentoul, Incubator’s Head of Strategy. “We really enjoy working with purpose-driven brands and it was a real pleasure to take this campaign from concepts through to completion, in collaboration with the superb team at Jumbla.”
Two-times winner of ‘Top Sustainable Retailer’ at the 2020 and 2021 power retail awards, Flora & Fauna was founded in 2014 and recently acquired by natural beauty business BWX.
The ads will primarily run on social media and BVOD.
Extra, extra!
Read all about it!Check out our latest INC news and views.
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
October 16, 2019
Gruen – The Pitch 2019
We're pleased to announce the team are making their small screen debut tonight on the other side of the camera. We were stoked to be invited by the ABC to take…
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
September 3, 2021
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global…
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
August 30, 2022
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…