Tradie: Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear spot
Aussie underwear label Tradie has taken self-isolation productivity to a whole new level in their latest spot. Some people bake sourdough, others do 5,000 piece jigsaws… but that’s not challenging enough for Tradie’s favourite brand ambassador Nick Cummins: he’s putting their Tradie Workwear range to the ultimate test during iso, by building a humungous fence.
Filmed in outback Broken Hill, the spot features Honey Badger, clad head to toe in Tradie Workwear, planting the first of 23,495 fence posts – with questionable success, but infinite style. Why is he building a massive fence? Who knows? Who cares? While we may never understand the enigmatic workings of the Honey Badger’s mind, one thing’s for certain: Tradie workwear is the best clothing choice for a mission this epic.
“I’m really excited for the release of our new Tradie Workwear advert,” says Ben Goodfellow, founder of the iconic Tradie brand. “Continuing on from our last ‘no bounce’ outback spot, Nick is now demonstrating how tough our Tradie Workwear really is when working out in the elements. I’m sure all Australians are going to love this advert and it will cement Tradie as Australia’s favourite true blue, tough as nails workwear brand.”
Melbourne creative agency The Incubator was once again tasked with building on Tradie’s highly popular advertising archive. Kyran Docker, Creative Director at The Incubator said “It’s been great to be part of the ongoing evolution of this brand, and seeing the effort it takes to dig a hole.”
The 30 second spot will air on TV for the first time on 7th June 2020.
Extra, extra!
Read all about it!Check out our latest INC news and views.
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
INCYMI: AUGUST
Come with us if you want to live, as we're…
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
INCYMI: September
Be kind and rewind, because there’s some history…
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
INCYMI: AUGUST
This month, it seems like everyone’s been struck…
INCYMI: October
The veil between the living and the marketing department is thin this time of year. Halloween campaigns are haunting our feeds and brands are resurrecting old…
Gruen – The Pitch 2019
We're pleased to announce the team are making…
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange…
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway.…
INCYMI: October
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with…
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
INCYMI: JUNE
You gotta fight for your right to party this…
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
INCYMI: DECEMBER
It’s the most wonderful time of the year; where…
INCYMI: August
Ah, Salaam to you worthy friend. Please, please, come closer --
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot…
INCYMI: April
After two short weeks filled with public holidays, too many hot cross buns, and total lack of awareness of time, we’re back into the regular swing of things.…
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna…
INCYMI: February
Beyond the romance and increasingly desperate attempts to stand out at the big game, some brands have been busy dropping campaigns that you might have missed…
INCYMI: July
Here we are again, because time is a flat circle…
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
INCYMI: JUNE
As the season of Pride sashays to a close, you…
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
INCYMI: APRIL
Whether we’re spouting about it on social media,…
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
INCYMI: August
INCYMI, the dogs were good again this week.…
INCYMI: August
Dust off your neon windbreakers and crank up the boombox, because this month, we're taking a gnarly trip down memory lane. Here’s all the totally tubular…
INCYMI: December
While our friends in the Northern Hemisphere are…
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
INCYMI: June
Welcome to our first In Case You Missed It. Some…
INCYMI: June
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety…
INCYMI: February
While the halftime ads might steal the spotlight, who says you need a billion-dollar budget to make a splash?
INCYMI: June
As the weather outside is frightful, we're…
INCYMI: December
Grab some gingerbread and let’s dive into the creative campaigns you might’ve missed during your last-minute gift shopping.
INCYMI: FEBRUARY
Whether we’re spouting about it on social media,…
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
Press Release: Tradie Body
Tradie storms our screens with new TV spots via…