// INCYMI
July 2020
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta say, it’s hurting my back. From where we’re sitting, the pressure is making some diamonds though.
- Nike
- Toyota
- Campaign Monitor
- Vogue Italia
- Burger King
- Garfield
- Evian
There’s little doubt you haven’t seen the Nike spot that ripped through the internet like wildfire last week. “You can’t stop us.” If you haven’t seen it, you should – if you have, watch it again.
The great logo flattening party of 2020 continues with Toyota the latest to flatten up with mixed results from Nissan, BMW, MINI and Volkswagon who have steamrolled their brands.
If you’re looking for some reading the folks over at Campaign Monitorare releasing a series that focuses on diversity and equity in marketing.
For the first time in its 55-year history, Vogue Italia has commissioned children to design eight special edition covers, it’s one of many unexpected cover designs at the moment, from David Hockney’s exclusive cover for Telegraph Magazine to frontline workers as cover stars, the current crop of covers are a great twist on the normal.
As the world’s collective mental health takes a dive around the world R U OK? Day 2020 is working on what happens next, focussing on increasing skills and building confidence in navigating the steps after someone opens up about their struggles. Learn what to say next at ruok.org.au
Meditation App Headspace & Snapchat have joined forces to open up conversations around mental health and to help users on their platform feel better and call on their friends for support.
Burger King has given up on 2020 in the states and launched a Christmas campaign six months early to bring some simple joy in these uNpReCidEnTeD tImEs.
Designed in 1920 Cooper Black has become ubiquitous the world over from hip hop album covers, food packaging, advertising, a tonne of store fronts, Garfield comics and the Pet Sounds album cover by The Beach Boys. Vox looks into the origins and deconstruct all the reasons it’s been pop culture’s favourite font for so long.
After two years in development, Evian is embracing the circular economy by launching their first label free bottle made from recycled plastic.
The tourism industry has been one of the hardest hit of 2020, but as restrictions start to slowly lift in some states the SMI (Standard Media Index) is reporting early data showing ad spend lifting in July and August for domestic tourism. Tourism Australia relaunched domestic campaigns in May with its Live From Aus campaign and Destination Gold Coast has launched with its Come Back and Play Queensland campaign.
Extra, extra!
Read all about it!Check out our latest INC news and views.
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
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Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
August 23, 2019
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
May 21, 2021
Press Release: Tradie Body
Tradie storms our screens with new TV spots via The Incubator.
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
July 5, 2024
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
April 29, 2024
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
September 5, 2024
INCYMI: August
Dust off your neon windbreakers and crank up the boombox, because this month, we're taking a gnarly trip down memory lane. Here’s all the totally tubular…
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s latest spots via The Incubator
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
May 28, 2021
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange this month, as lots of changes are on the horizon, and others are desperately needed.
September 3, 2021
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…