// INCYMI
July 2020
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta say, it’s hurting my back. From where we’re sitting, the pressure is making some diamonds though.
- Nike
- Toyota
- Campaign Monitor
- Vogue Italia
- Burger King
- Garfield
- Evian
There’s little doubt you haven’t seen the Nike spot that ripped through the internet like wildfire last week. “You can’t stop us.” If you haven’t seen it, you should – if you have, watch it again.

The great logo flattening party of 2020 continues with Toyota the latest to flatten up with mixed results from Nissan, BMW, MINI and Volkswagon who have steamrolled their brands.

If you’re looking for some reading the folks over at Campaign Monitorare releasing a series that focuses on diversity and equity in marketing.

For the first time in its 55-year history, Vogue Italia has commissioned children to design eight special edition covers, it’s one of many unexpected cover designs at the moment, from David Hockney’s exclusive cover for Telegraph Magazine to frontline workers as cover stars, the current crop of covers are a great twist on the normal.

As the world’s collective mental health takes a dive around the world R U OK? Day 2020 is working on what happens next, focussing on increasing skills and building confidence in navigating the steps after someone opens up about their struggles. Learn what to say next at ruok.org.au

Meditation App Headspace & Snapchat have joined forces to open up conversations around mental health and to help users on their platform feel better and call on their friends for support.

Burger King has given up on 2020 in the states and launched a Christmas campaign six months early to bring some simple joy in these uNpReCidEnTeD tImEs.

Designed in 1920 Cooper Black has become ubiquitous the world over from hip hop album covers, food packaging, advertising, a tonne of store fronts, Garfield comics and the Pet Sounds album cover by The Beach Boys. Vox looks into the origins and deconstruct all the reasons it’s been pop culture’s favourite font for so long.

After two years in development, Evian is embracing the circular economy by launching their first label free bottle made from recycled plastic.

The tourism industry has been one of the hardest hit of 2020, but as restrictions start to slowly lift in some states the SMI (Standard Media Index) is reporting early data showing ad spend lifting in July and August for domestic tourism. Tourism Australia relaunched domestic campaigns in May with its Live From Aus campaign and Destination Gold Coast has launched with its Come Back and Play Queensland campaign.
May 10, 2022
News: How Tasty Is Your Website?
We’re thrilled to announce the exciting news that one of our senior Incubatees has recently become an auntie. But we’re not talking about the…
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From…
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
February 23, 2022
News: Call Your Auntie
We’re thrilled to announce the exciting news that one of our senior Incubatees has recently become an auntie. But we’re not talking about the…
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From…
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the…
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into…
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
September 3, 2021
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to…
August 30, 2021
The four-letter word you should always use with clients.
As someone who deeply believes you should only ever do something with care, or not do it at all, in that moment I knew I’d truly found my people.
July 28, 2021
The boys in the bath
Australia has had a long history of sloth-like change when it comes to evolving societal attitudes. A study by the Australian Human Rights Commission…
June 1, 2021
Leaving your corner of the forest.
After you’ve spent so much energy making all these new friends, when are you going to head over to their corner of the forest?