// INCYMI
December 2023
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the season to be jolly, sweaty, and embrace the annual competition between brands to see who can make you cry the hardest.
- Tesco
- Boots
- Cocoa-Cola
- Apple
- Q Mixers
- KFC
- Queensland Health
- Mcdonalds
- Umbrella Entertainment
First up we have Tesco, helping you be a little more Christmas, positing a world where you can transform into a giant Christmas ornament upon visiting their store. The ad manages to be heart-warming and not the Lovecraftian nightmare it could be, focusing on a father’s journey to jolly his son into the holiday spirit.
Following a similar theme of parental bonding, a mother and daughter go on a quest to give a gift to Santa in Boot’s newest ads. The family drop off gifts along the way, combining the twin Christmas values of giving and rampant capitalism. The only thing stopping them from entering the big league this year is the next company, who manages to pull off a similar premise in a sweeter way.
The modern image of Santa Claus as a jolly, red-suited man was popularised by Coca-Cola in the 1930s, and they aren’t going to let you forget it. The 2023 festive ad ‘The World Needs More Santas’ is an ode to kindness and iconic branding.
Apple is making sure you pray at their shiny, chrome altar this year, with two campaigns that knock it out of the park. Both playing on the ideas of togetherness and storytelling, their Christmas ad, ‘Fuzzy Feelings’, tells the heart-warming story of a woman looking at her grumpy boss with new eyes, thanks to the help of some highly emotive stop-motion animation. The second, brought to us by Taika Waititi, is a sweet short about accessibility, as a little girl tries to find a voice for her furry monster pal.
Not every Christmas ad is here to shove togetherness down our throats though, as Q Mixers remembers some of us have to spend this time with our sky-news watching uncle or hippy cousins. Fix Your Cocktails, Not Your Family is a campaign to remind viewers nothing can stop you from having to talk to your extended family this Christmas, but you can get so blind drunk you don’t remember what they said.
KFC is releasing a perfume, as apparently not all of us worked at a drive-thru counter during our teenage years and still cringe when we think of the smell.
Speaking of horror, Queensland Health has decided if that Baz Luhrmann song didn’t work, they’re gonna terrify you into slip, slop, slapping, dammit! The resulting horror-movie inspired campaign does a great job of reminding Australians the sun is not our friend and wants to kill us at all times.
Maccas erected a giant soft-serve machine in St Kilda last weekend to celebrate the launch of their new Chocolate flavour. Apparently they went the whole two days without anyone sticking their mouths underneath the nozzle like a Simpsons cartoon, proving everyone on that beach was a coward.
Looking for something to watch these holidays? Australian film distributor Umbrella Entertainment has created a free streaming service focusing on classic Australian film and television content. There’s plenty here to help you tune out almost all the family arguments and annoying relatives until the fresh hope and freedom of January kicks in.
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