Month: February 2022
News: Call Your Auntie
// NEWS
Call Your Auntie...
23. FEBRUARY. 2022
Sophie Hanlon
Designer & Copywriter
We’re thrilled to announce the exciting news that one of our senior Incubatees has recently become an auntie. But we’re not talking about the biological kind… we mean the feminist kind! The blood of the covenant is thicker than the water of the womb, after all.
Already an endless source of information and guidance around the office, our resident Head of Strategy, Alison Rentoul, has joined great new ad industry initiative: The Aunties. On achieving her official status, our Auntie Al has now been paired up with an industry mentee from another agency, because – let’s face it – Al’s hard-earned wisdom is too good to be shared only within our office.
Launched by the Melbourne Advertising and Design Club, The Aunties is a program designed to inspire and connect women of all ages across Melbourne’s creative industries, through mentorships, seminars and networking opportunities. Named after legendary advertising mentor Esther Clerehan, who often referred to herself as an “Auntie” to countless women she’s mentored over the years, the Aunties’ focus is on pairing successful experienced women in Advertising with younger counterparts, for one-on-one mentorships.
Founder Phoebe Sloane, copywriter and Director of Empowerment & Inclusion at the Melbourne Advertising and Design Club explains, “We want to give young women starting out in our industry as much support as possible right now. Due to Covid, they’ve missed valuable opportunities to build networks and they’re vulnerable in many ways. We hope by giving them an Auntie, they’ll have an objective person they can confide in and establish a deeper connection with.”
Although applications for the first mentorship round are now closed, until the next round opens, perhaps consider taking the initiative of finding a mentor of your own – either in your office, or another. In this male dominated industry, young women can benefit greatly from hearing the stories of other women who’ve travelled this road before them, paving the way for a new generation to learn from their experiences. There’s a reason feminism comes in waves.
We can indeed confirm the benefit, as our Junior Designer Sophie is also in the Aunties program, as a mentee… or a niece, if you will. Meeting up with Mavens’ Leah Morris monthly has helped Sophie focus ideas for the future, figuring out the path she wants to take and the steps needed to get there. (Honestly, Sophie is yet to define her role in this program to anyone in the office without getting dangerously close to describing the plot of The Karate Kid.)
With interests in both design and writing, Sophie didn’t know if there was any career that could combine the two passions. So Leah has organised a meeting from someone with a similar career journey, to see what kind of path she might want to take in the future. Within the first get-together, they had discussed everything from imposter syndrome to salaries and sexism.
Our newly appointed Junior Account Executive Chrissie also came to us already enrolled in the Aunties, forming the perfect Venn diagram of ‘women in our office’ and ‘women who are in a mentor program’. Jessica Graham of Thinkerbell is helping Chrissie build her industry network, offering guidance on reaching her full potential and advising on how to address new situations. As a fresh graduate, this program has been invaluable in giving Chrissie real-world knowledge of the job – and it certainly helped her stand out from the crowd of applicants when we were hiring recently!
While not every woman will follow the same career journey, there are specific challenges we as women in creative industries all face together; and, let’s face it, we all need someone in our corner. Mentors can guide young women through the challenges they will face at the start of their career, using their experiences to make more informed decisions during the transition from student to professional. Mentorship gives young girls a role model, someone they can look up to and a strong supporter who believes in them. Mentors can improve your leadership skills, help you gain fresh perspectives, and in turn help you help your younger sisters (and nieces!) as you make your own way up the career ladder.
Find out more about, and follow the Aunties on Instagram.
Extra, extra!
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// INCYMI
February 2021
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public concerns with politicians, to sharing stories on social media, there’s a lot of people making themselves heard this month.
- History Tour
- Cupcakes
- Australian Lamb
- Vaccines
- M&Ms
- McCains & Heinz
- Maccas Swimwear
- Insta vs OF
- Tik Tok
- Apple Ads
In a provocative move taking aim at the British Museum’s less-than-stellar history of acquisition (long story short, colonialism stole a lot of sacred stuff from the natives), Vice World News has created the Unfiltered History Tour, an unauthorised tour of the museum’s 10 most disputed items. The tour explores not only the artefacts’ cultural history, but the imperialistic attitudes behind them being stolen in the first place, and the ongoing impact of this prejudice.
Fck the Cupcakes has just launched its new Be The Change campaign, asking men to speak out against sexism in their workplaces. Last year, Women’s Health Victoria released a damning report on the culture of misogyny and sexual harassment within the advertising industry, which emphasised women’s desire for men not to turn a blind eye to the sexism they see. An awesome initiative designed to fight misogyny in the creative industry, this campaign serves as a reminder to men to stand up for women in their agencies and add their voices to the fight for equality
Australian Lamb has released its new campaign, Letters to Leaders, a tongue-in-cheek series featuring messages to leaders on signs around Australia, tapping into the current desire of all Australians to yell at our political leaders in billboard size fonts.
The US Supreme Court has recently struck down an attempt by OSHA to mandate nationwide employee vaccination policies for businesses, leading to numerous companies deciding human lives mean less than their bottom line and immediately rolling back their safety polices. This has ranged from not requiring employees to be vaccinated, to letting every anti-mask nutjob breathe on other customers to their heart’s content. On the plus side, this has created a handy list for consumers, of brands to avoid like the plague. Literally.
In one of the more talked-about developments of late, M&Ms have announced they are redesigning their characters to represent a more progressive world. Not a lot of people know this, but second-wave feminism was really about fighting to make sure the green M&M was wearing flat shoes. Despite the new changes being barely noticeable, this has predictably gotten a lot of people up in arms. A convenient distraction for Mars, M&Ms’ parent company, as this is diverting a lot of attention away from the issues they’ve been having with their alleged child slavery policies.
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In a blatant bid to claw back users from Only Fans, Instagram has begun testing subscriptions for creators, allowing them to grow their income by offering exclusive content to those filling to pay a fee. This is supposedly a way to ensure Instagram influencers have a more consistent income, however, given the global Instagram influencer market is worth about USD $1.3 Billion, maybe they’re already doing pretty well?
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Extra, extra!
Read all about it!Check out our latest INC news and views.
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