// PRESS RELEASE

10.MARCH.2022

Client – TRADIE
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Writer – Kyran Docker
Production Company – Truce Films
Director – Nicholas Clifford
Executive Producer – Elise Trenorden
DOP – Joel Egan
Post Production – Puffin Post
Grade – Martin Greer
Sound – Windmill Audio
PR Agency – Lampoon Group
Lampoon Group CEO – Josh White

Tradie Bamboo No Chafe

Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.

Aussie underwear label Tradie’s brand ambassador Nick Cummins is back on our screens this week, bursting with enthusiasm about Tradie’s latest bamboo no-chafe underwear collection.

Filmed in the brief period when Melbourne wasn’t in a lockdown, Melbourne creative agency, The Incubator had the unique challenge of trying to stay within their usual playground of dusty desert landscapes without leaving the Victorian border. Bringing a bit of the outback to our own backyard, filming took place at Black Rock, Southern Victoria. With some out of the box thinking and visual smarts, you’d never know it wasn’t in the middle of nowhere.

“We love getting the Honey Badger out into nature,” says Kyran Docker, Creative Director at The Incubator. “It really brings out his best when we film him in his natural habitat.”

Nick’s rocky backdrop was the perfect fit for the no-chafe undies, designed for a country where blokes are up against the elements every day. “Its been 10 years since we first launched the Tradie No Chafe undies so this advert is a great way to celebrate one of our most loved products” says Tradie founder Ben Goodfellow.

Or, as Nick tells us: “We all know how rough it can get down under, and … you know, down under. It’s a bugger when you get the big wet in the back part of the top end, the rough track up ’n’ back, down around the hoop, blow a gasket, chuck a u-banger and you’re back to where you started!”

We agree with…whatever the Honey Badger just said.

The 30 second spot will air on TV and social media from the 11th March 2022.

Extra, extra!

Read all about it!Check out our latest INC news and views.

⸻ Latest

Join our Mailing List

    About Us

    The Incubator is a Melbourne-born agency that believes in cutting through the noise and making brands actually work. Strategy, creative, execution—done properly, without the faff.

    If you’ve scrolled this far, congratulations. You’re either very thorough, mildly curious, or procrastinating something important. Either way, we like you.

    Certified organic, carbon-neutral, and emotionally available (most of the time).

    Headquarters

    25 – 27 Buckhurst St
    South Melbourne, VIC

    Stay In Touch

    (03) 9016 7800
    hello@theincubator.com.au

    Privacy Preference Center

    Privacy Preferences