// INCYMI
October 2025
The veil between the living and the marketing department is thin this time of year. Halloween campaigns are haunting our feeds and brands are resurrecting old ideas from the dead. Here’s what you might’ve missed while perfecting your costume.
- Gushers
- Sweethearts Candy
- Jason Vorhees
- Hatch
- Blumhouse
- 19 Crimes
- Bugonia
- California
- Target
Gushers has resurrected a piece of ’90s nostalgia, reimagining their fruitheads commercial as a Cronenbergian nightmare about a cursed child actor seeking revenge on the commercial director who made him this way. The spot is a more effective body-horror anthology segment than it has any right to be.

Branching out from Valentines day, Sweethearts Candy has released a limited edition “Ghosted Sweethearts” for Halloween, featuring blank candy hearts with no messages. Things are dire if even the candy hearts are getting cynical.

Jason Vorhees has returned in his first official on-screen appearance in 16 years, in a short horror film set within the Friday the 13th universe called ‘Sweet Revenge.’ Okay so technically, it’s an ad for Angry Orchard Hard Cider, but don’t let the truth get in the way of good news.

Sleep wellness brand Hatch has created a faux horror movie trailer, Goodnight Phone, warning of the dangers of doomscrolling before bed. There’s no horror movie scarier than just opening the news app.

Would you pick up a random ringing phone in the middle of the city? If you correctly thought nothing good would come of that, congratulations, you’re surviving a horror movie. Would you like to see the suckers that aren’t? To advertise The Black Phone 2, Blumhouse put an interactive billboard in the middle of London daring passerbys to pick up the phone.

Haven’t we all been in the middle of the Melbourne CBD and wanted to start screaming? 19 Crimes is finally answering this important need by putting up a screaming booth in the middle of the Crown River Walk. You could win a role in an upcoming horror movie – and it probably acts as great stress relief.

An LA cinema offered free tickets to a special screening of Yorgos Lanthimos’ new flick, Bugonia, to anyone who was either already bald or willing to have their head shaved in the foyer. It fits thematically; this wasn’t just a theatre manager having a weird day.

California has passed a new law banning streaming advertisements from being louder than the primary video content being watched. Rare win for common sense.

On the other end of the annoying interruption spectrum – Instagram is introducing skippable ads to reels. Have you ever been on YouTube, waiting for the timer to count down so you can watch a music video, and thought how you wish you could do that on all social media, but the ad revenue wasn’t shared with the creators of the videos they run ahead of? Well, the group of chimps mashing buttons that run Meta have got your back.

Want to know this season’s hottest new trend? Destroying capitalism. Rise up comrades. Due to some kind of fun SEO glitch, Target has been advertising Karl Marx‘s Das Capital alongside its fall women’s accessories. #justgirlythings.
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