// INCYMI

August 2026

This month, it’s all about making an impression. From billboards to installations to PSAs, brands have been going big, going bold, and occasionally blocking out the view. Here are a few things that caught our eye.

  • K18
  • Audible
  • Netflix
  • Spotify
  • The Michael J Fox Foundation
  • Lufthansa
  • Simon Weckert
  • Etsy

Start spreading the news, a 3-metre tall ball of human hair rolled through NYC. Yeah, it looks about as horrifying as you’re picturing. The ‘tumblehair’ (thanks, I hate it) was made by K18 to promote their new ‘hair longevity serum.’

Pictures of beloved oddball Jennifer Coolidge hanging around Bondi Beach surfaced last month, and as most suspected, it was indeed an ad. Something about Audible, whatever, it looks like she had fun.

To both promote a new movie and, presumably, provide alternatives to the housing crisis, Netflix had a man live inside a billboard for several days.

Concert posters have been stolen from walls for as long as concerts and walls have existed. Putting a positive spin on all those OOH dollars wasted, Spotify has decided to steer into the skid and created posters designed to be torn down.

For those of us that freeze when someone tells us bad news, near-catatonic when it’s devastating medical news, international treasure Michael J. Fox has come to our rescue. Teaming up with co-star Harrison Ford, The Michael J. Fox Foundation offers a delightful PSA on how to behave when someone tells you they have Parkinson’s.

Airports really bring out the ‘first day on earth’ vibes for a lot of people. Something about being able to order a beer at 6am or breakfast at 10pm. To tackle this, Lufthansa has put the unwritten rules of flying on a fashion collection. Things like middle seat gets the armrests and don’t recline your fucking seat all the way back you selfish prick (paraphrased).

Are you concerned about Coles use of US-Defence funded Palantir cameras in their stores? Or Kmart selling knock-off, privacy-invading perv glasses? (Editors note: writer is only allowed one political soapbox per newsletter). We have a shirt for you! Berlin-based designer Simon Weckert has created a shirt designed to make you invisible to surveillance cameras by exploiting the blind spots in their algorithms. Try this, and then join our luddite commune in the woods.

A 2026 sci-fi movie has just become the first straight-to-VHS release in 20 years. Described by the director as a deliberate move to reclaim the terrible bargain-bin classification of yore. Pre-sales have apparently surpassed 1,000 copies – are they all passing around the one remaining VCR?

As counter-programming to Prime Day, Etsy encouraged viewers to buy from non-billionaire Jeffs. Etsy shone a spotlight on some of the sellers who share their name with Amazon’s founder, and all the cool, non-exploitative stuff they’ve made.

Extra, extra!

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