// NEWS
How Tasty Is Your Website?
10. MAY. 2022
Alison RentoulHead of Strategy & Copywriter
Are your prospective clients being put off before they even reach out to you?
A business’s online presence can have a massive impact on their success. Yet even today, some businesses underestimate how many of their potential customers will visit their website before making a purchase, or even an enquiry.
A website is often the first place customers go to when researching a product or service, meaning your site is the first impression your customer will have of your brand. It provides more than information – it also establishes credibility. Unfortunately, having an outdated or confusing site may cause people to question your business’ credentials or professionalism.
There are many ways a website can actually work against you instead of for you. If your site is cluttered, has confusing navigation, lacks visual appeal or has a non-responsive design (i.e. it doesn’t resize properly for mobiles and tablets), it might be time to consider an overhaul.
Every brand is unique, and in addition to providing vital info on your business, it’s important your website communicates your brand’s values, vision and personality. This comes through in many ways; from the layout to the images and choice of wording.
If you’re a super cool brand wanting to reach younger customers, you could put them off with very serious or formal copywriting – and vice-versa, if your business requires gravitas such as a legal or accounting firm, you could easily put people off if your copy is too flippant.
This is where an experienced branding agency like the Incubator comes in handy. Here at the Incubator, we eat websites for breakfast. We can help your business express itself professionally, by creating a website for you that articulates clear messages, with easy navigation, all presented in a layout that’s tailored to appeal to your target market.
We’ve helped numerous companies create and upgrade their digital presence, so they can put their best foot forward in cyberspace. Give us a call to have a chat about how we can do this for you!
Extra, extra!
Read all about it!Check out our latest INC news and views.
October 27, 2023
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
October 14, 2021
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
March 7, 2023
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with…
June 4, 2020
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback Workwear TVC shot in Broken Hill Australia.
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian…
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
December 15, 2023
INCYMI: December
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the season to…
November 6, 2019
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
October 21, 2022
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather ’round your TV set, put on your…
July 11, 2022
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…
March 10, 2022
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
April 29, 2024
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
July 8, 2020
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
October 29, 2021
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
August 13, 2020
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.