Are your prospective clients being put off before they even reach out to you?
A business’s online presence can have a massive impact on their success. Yet even today, some businesses underestimate how many of their potential customers will visit their website before making a purchase, or even an enquiry.
A website is often the first place customers go to when researching a product or service, meaning your site is the first impression your customer will have of your brand. It provides more than information – it also establishes credibility. Unfortunately, having an outdated or confusing site may cause people to question your business’ credentials or professionalism.
There are many ways a website can actually work against you instead of for you. If your site is cluttered, has confusing navigation, lacks visual appeal or has a non-responsive design (i.e. it doesn’t resize properly for mobiles and tablets), it might be time to consider an overhaul.
Every brand is unique, and in addition to providing vital info on your business, it’s important your website communicates your brand’s values, vision and personality. This comes through in many ways; from the layout to the images and choice of wording.
If you’re a super cool brand wanting to reach younger customers, you could put them off with very serious or formal copywriting – and vice-versa, if your business requires gravitas such as a legal or accounting firm, you could easily put people off if your copy is too flippant.
This is where an experienced branding agency like the Incubator comes in handy. Here at the Incubator, we eat websites for breakfast. We can help your business express itself professionally, by creating a website for you that articulates clear messages, with easy navigation, all presented in a layout that’s tailored to appeal to your target market.
We’ve helped numerous companies create and upgrade their digital presence, so they can put their best foot forward in cyberspace. Give us a call to have a chat about how we can do this for you!
Extra, extra!
Read all about it!Check out our latest INC news and views.
Press Release: Flora & Fauna
Everyday eco, surprisingly better! Flora & Fauna launches first brand campaign via The Incubator
INCYMI: December
While our friends in the Northern Hemisphere are…
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
INCYMI: DECEMBER
This month every ad is competing to be the most…
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety with a play on the classic Aussie bush call “Coooeeeee”
INCYMI: May
Ch-ch-ch-ch-changes! Turn and face the strange…
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global ‘Crushies’ Beer Marketing Awards for second year running
INCYMI: April
This month, we're covering the stumbles and…
INCYMI: June
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
INCYMI: April
After two short weeks filled with public…
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
INCYMI: AUGUST
Come with us if you want to live, as we're…
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
Press Release: Tradie Body Spray
Tradie has joined forces with the Inspired…
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
INCYMI: December
Before we all log off, close the laptop, and…
INCYMI: October
We’ve summoned up the best of the spookiest, creepiest, and downright bone-chillingly brilliant campaigns rolling out for the scary season. Here’s all the…
INCYMI: December
Grab some gingerbread and let’s dive into the…
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.
INCYMI: OCTOBER
“It’s time. It’s time. Time for the big giveaway.…
INCYMI: October
Hello, boils and ghouls and other insert-spooky-puns-here, we're diving headfirst into the wickedly creative campaigns that have graced our screens
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
INCYMI: August
INCYMI, the dogs were good again this week. Whether it’s brands leaning into brutal reviews or ads proving we’ll always stop scrolling for a cute animal,…
INCYMI: August
Dust off your neon windbreakers and crank up the…
INCYMI: OCTOBER
Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the…
INCYMI: July
Here we are again, because time is a flat circle…
INCYMI: September
Be kind and rewind, because there’s some history to catch up on from these past couple of months. We didn’t start the fire, we’re just here to witness it and…
INCYMI: DECEMBER
It’s the most wonderful time of the year; where…
INCYMI: October
The veil between the living and the marketing department is thin this time of year. Halloween campaigns are haunting our feeds and brands are resurrecting old…
INCYMI: February
While the halftime ads might steal the spotlight,…
Press Release: Tradie Bamboo – So much Nature
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
INCYMI: AUGUST
This month, it seems like everyone’s been struck…
INCYMI: August
Ah, Salaam to you worthy friend. Please, please, come closer --
INCYMI: APRIL
This month, we're all about embracing the…
INCYMI: February
Beyond the romance and increasingly desperate attempts to stand out at the big game, some brands have been busy dropping campaigns that you might have missed…
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
INCYMI: June
Screens are so last month. Well, sort of, everyone's still tuned into SBS. This month the advertising world went big, bold and decidedly in-person. Between the…
Press Release: Tradie Workwear
Tradie goes for ‘ultimate iso’ in new outback…
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired…
INCYMI: June
As the weather outside is frightful, we're hibernating on the couch and binge-watching our favourite shows. With classic brands shaking up their image and…
Press Release: Tradie Body
Tradie storms our screens with new TV spots via…
Press Release: Tradie Bamboo No Chafe
Tradie pits undies against the elements with their new breathable bamboo no-chafe collection.
INCYMI: JUNE
You gotta fight for your right to party this…
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
Gruen – The Pitch 2019
We're pleased to announce the team are making…
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
INCYMI: April
Remember the good old days? Apparently, so does…
Press Release: Tradie No Bounce
Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne…
INCYMI: February
This month, consider us counter-programming to…
INCYMI: JUNE
As the season of Pride sashays to a close, you can hear the collective rustling of companies all around the world stashing their rainbow flags and pretending…