// PRESS RELEASE
03.MARCH.2023
Client – TRADIE
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Copywriter – Sophie Hanlon & Sean Brisbane
Production Company – Truce Films
Director – Nicholas Clifford
Executive Producer – Mike Ciccone
Producer – Darren McFarlane
DOP – Marden Dean
Editor – Alan Moss
Grade – Retro Box
Sound – Windmill Audio
PR Agency – Always Human
Always Human CEO – Josh White
Media Agency – Loop Media
Tradie Bamboo - So much Nature
Tradie urges audience to bamboo the world a favour in their latest spot for Tradie Bamboo via The Incubator
Tradie underwear has let Aussie athletes Nick ‘Honey Badger’ Cummins, Danielle Scott and Charlotte Caslick loose in the forest to get super up-close-and-personal with nature in their latest spot for Tradie Bamboo.
From frolicking in slow motion, to playing the pan pipes and hugging huge trees, the trio show off their softer sides while espousing the silky smooth anti-chafe fabric, moisture wicking and hypoallergenic benefits of this luxurious new bamboo range.
“Trekking into the forest with Nick, Danni & Charlotte was an absolute joy.” Says Kyran Docker, Creative Director at The Incubator. “It is always a delight working with the Tradie team, and we’re thrilled with what was achieved. Through this campaign, we had the chance to have a bit of fun with the medium while staying true to the Tradie spirit.”
Filmed in Victoria’s leafy foothills, The Incubator had a great time bringing out the team’s natural talents with the forest backdrop providing the perfect foil for Tradie Bamboo’s eco-friendly roots. “Being fast-growing, organic and biodegradable, our Bamboo range is our most sustainable yet” says Tradie founder Ben Goodfellow.
The 30 second spot is airing on TV and social media from Sunday 5th March 2023.
Extra, extra!
Read all about it!Check out our latest INC news and views.
May 21, 2021
Press Release: Tradie Body
Tradie storms our screens with new TV spots via The Incubator.
April 29, 2024
INCYMI: April
This month, we're covering the stumbles and shakeups that you might've missed in the world of branding.
May 29, 2023
Press Release: Brick Lane Brewing crushes it at global ‘Crushies’
Brick Lane Brewing crushes it at global…
December 18, 2022
INCYMI: DECEMBER
This month every ad is competing to be the most heartwarming; and we're reaping all the benefits. Get into the spirit of the season and catch up on all things…
February 1, 2022
INCYMI: FEBRUARY
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
December 1, 2021
INCYMI: DECEMBER
It’s the most wonderful time of the year; where every ad you watch carries the risk of awkwardly bursting into tears at your desk, as businesses the world over…
May 9, 2023
Press Release: Tradie Storm Boys Scrub Up Alright
Melbourne Storm boys scrub up alright in Tradie’s…
November 6, 2019
INCYMI: October
Phwoh, here we go again. Halloween is done and the Christmas adverts are dropping. How's that feel. Things are really cranking up, so here's a quick dip into…
April 21, 2023
INCYMI: APRIL
This month, we're all about embracing the weirdness. Kick back, grab some on-sale easter eggs and explore the campaigns that dared to be different.
March 23, 2021
Press Release: Tradie Bamboo Socks
Tradie gets footloose with new bamboo socks spot via The Incubator.
March 15, 2021
INCYMI: March
As the Weirdest Year Ever™ is in our rearview mirrors, we're looking down the road by looking back at some of the weird and interesting things that have…
April 22, 2022
INCYMI: APRIL
Whether we’re spouting about it on social media, manning a megaphone, or even breaking out the old brick phone, we’ve all got something to say. From public…
June 28, 2019
INCYMI: June
Welcome to our first In Case You Missed It. Some of the more interesting things that landed on our desks over the last month.
March 4, 2024
Press Release: Tradie trades Cooee for Gingaaaah in Latest Spots
Tradie have now released their new Ginger variety…
December 15, 2023
INCYMI: December
While our friends in the Northern Hemisphere are cosying up by the fireside, we’re swatting away mosquitoes and trying not to get sunburnt. Tis the season to…
October 26, 2023
Press Release: The Incubator wins PropertyMate account in competitive pitch
Property Mate has appointed The Incubator as its…
August 7, 2020
INCYMI: July
Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta…
August 13, 2020
Press Release: Tradie Body Wash
Tradie has joined forces with the Inspired Unemployed for the launch of their new Body Spray product range.
June 16, 2023
INCYMI: JUNE
You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured…
August 30, 2022
INCYMI: AUGUST
Come with us if you want to live, as we're witnessing the beginnings of a technology takeover. Advertising is taking steps into sci-fi and trying out new…
October 23, 2023
Press Release: Say G’Day to Tradie Beer in Latest Spots via The Incubator
Tradie is stepping into the next great Australian territory - beer!
February 12, 2023
INCYMI: FEBRUARY
Is your name Google? Cause you're everything we're searching for Love is in the air... and print, and digital marketing this month.