RedZed had the visibility. Years of sponsoring sports teams meant people knew the name. But most still didn’t know what it stood for.

For the self-employed, the big banks rarely make sense. Income looks different, paperwork gets messy, and a straight path to a loan is hard to find. Too many business owners walked away from the majors feeling like the problem was them.

That’s exactly where RedZed comes in.

One Trick. Great trick though.

A brand platform that flips the script: being a specialist isn’t a weakness, it’s the smartest move in the game.

One trick is all it takes.

The work showed RedZed being proud of what others might see as a limitation, and proved that when you lean into it, people listen. In a category where most finance brands play it safe, RedZed stood out by keeping it simple, bold, and impossible to ignore.

This was RedZed’s first true brand campaign, moving from sponsor logos into a platform that made their purpose clear.

Now the name is tied to what they do best: backing the self-employed when the banks don’t.

You couldn’t miss it, even if you tried.

Five ads, radio and Spotify spots, digital takeovers, outdoor, and placements across the Uber app. Wherever people were scrolling, streaming, or sitting in the back seat, One Trick. Great trick though. found them.