
// Brand Positioning & Creative Direction
Elevated Essentials
There’s no such thing as a ‘basic’ woman.
Women are unique, independent and complex; we cannot be reduced to ‘one size fits all’.
We need underwear that supports our busy lives, that doesn’t interfere, annoy or hold us back.
We are not ordinary. We are extraordinary.
We deserve Elevated Essentials.
- Creative Direction
- Creative Strategy
- Strategic Development
- Communication Strategy








Want to see more?
Take a deeper dive into our portfolio and check out some of our favourite campaigns here.
Employment Plus – Allied Health
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Zoos Victoria – Give Time
We’re proud of our Zoos and love our animals, but few of us venture back to our Zoos after we or…
Love Luna – Spring Summer 22/23
Love Luna was in need of a little love. The Brand launched in 2017 to revolutionise the sanitary…
Tradie – Bamboo The World A Favour
If a tree falls in a forest and only the Tradie team are around to hear it, does it make a sound?…
Tradie – Body Spray
With the launch of the Tradie Body range, it was time to sniff out some fresh faces. Enter comedy…
Live Love Work – Port Phillip
The Port Phillip community is an eclectic mix of social and bustling business groups with diverse…
Genesis – The Gym for Every Body
Lets face it, as we get a little older keeping the weight off can be a little tricky. We want to be…
Tradie – Lady Luck
Tradie is a brand that is known for casual, irreverent, tongue in cheek adverts but what happens…