
// Brand Positioning & Creative Direction
Elevated Essentials
There’s no such thing as a ‘basic’ woman.
Women are unique, independent and complex; we cannot be reduced to ‘one size fits all’.
We need underwear that supports our busy lives, that doesn’t interfere, annoy or hold us back.
We are not ordinary. We are extraordinary.
We deserve Elevated Essentials.
- Creative Direction
- Creative Strategy
- Strategic Development
- Communication Strategy








Want to see more?
Take a deeper dive into our portfolio and check out some of our favourite campaigns here.
Flora & Fauna – Surprisingly Better
Award-winning ethical and sustainable online retailer Flora & Fauna have produced their first pure…
Tradie – Lady Luck
Tradie is a brand that is known for casual, irreverent, tongue in cheek adverts but what happens…
Genesis – The Gym for Every Body
Lets face it, as we get a little older keeping the weight off can be a little tricky. We want to be…
Zoos Victoria – Give Time
We’re proud of our Zoos and love our animals, but few of us venture back to our Zoos after we or…
Tradie – Body Spray
With the launch of the Tradie Body range, it was time to sniff out some fresh faces. Enter comedy…
Tradie – Aussie Fit
Introducing Aussie Fit: the comfiest, Aussiest undies ever. A little cheeky and irreverent, like…
Gasmate – It’s Mateship
How do Aussies get together? Good grub, it salves the greatest divide. The grill is your ring. Not…
Employment Plus – Allied Health
We set out to make a helpful resource to assist participants on their journey with Allied Health…















