
// Brand Positioning & Creative Direction
Elevated Essentials
There’s no such thing as a ‘basic’ woman.
Women are unique, independent and complex; we cannot be reduced to ‘one size fits all’.
We need underwear that supports our busy lives, that doesn’t interfere, annoy or hold us back.
We are not ordinary. We are extraordinary.
We deserve Elevated Essentials.
- Creative Direction
- Creative Strategy
- Strategic Development
- Communication Strategy








Want to see more?
Take a deeper dive into our portfolio and check out some of our favourite campaigns here.
Employment Plus – Allied Health
We set out to make a helpful resource to assist participants on their journey with Allied Health…
Zoos Victoria – Give Time
We’re proud of our Zoos and love our animals, but few of us venture back to our Zoos after we or…
Tradie – Body Spray
With the launch of the Tradie Body range, it was time to sniff out some fresh faces. Enter comedy…
Love Luna – Spring Summer 22/23
Love Luna was in need of a little love. The Brand launched in 2017 to revolutionise the sanitary…
Sykes – Solve it with a Sykes
When mines go deeper and water rises higher, you don’t need noise, you need certainty. Sykes…
Tradie – Aussie Fit
Introducing Aussie Fit: the comfiest, Aussiest undies ever. A little cheeky and irreverent, like…
Gasmate – It’s Mateship
How do Aussies get together? Good grub, it salves the greatest divide. The grill is your ring. Not…















