
// Brand Positioning & Creative Direction
Elevated Essentials
There’s no such thing as a ‘basic’ woman.
Women are unique, independent and complex; we cannot be reduced to ‘one size fits all’.
We need underwear that supports our busy lives, that doesn’t interfere, annoy or hold us back.
We are not ordinary. We are extraordinary.
We deserve Elevated Essentials.
- Creative Direction
- Creative Strategy
- Strategic Development
- Communication Strategy








Want to see more?
Take a deeper dive into our portfolio and check out some of our favourite campaigns here.
Tradie – Storming the Bathroom
Hold onto your rubber ducks – we've taken the Melbourne Storm boys from the field to the foam in…
Zoos Victoria – Give Time
We’re proud of our Zoos and love our animals, but few of us venture back to our Zoos after we or…
Tradie – Bamboo The World A Favour
If a tree falls in a forest and only the Tradie team are around to hear it, does it make a sound?…
Flora & Fauna – Surprisingly Better
Award-winning ethical and sustainable online retailer Flora & Fauna have produced their first pure…
Tradie – Body Spray
With the launch of the Tradie Body range, it was time to sniff out some fresh faces. Enter comedy…
Tradie – Lady Luck
Tradie is a brand that is known for casual, irreverent, tongue in cheek adverts but what happens…
Employment Plus – Allied Health
We set out to make a helpful resource to assist participants on their journey with Allied Health…















