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// Brand Positioning & Creative Direction
Elevated Essentials
There’s no such thing as a ‘basic’ woman.
Women are unique, independent and complex; we cannot be reduced to ‘one size fits all’.
We need underwear that supports our busy lives, that doesn’t interfere, annoy or hold us back.
We are not ordinary. We are extraordinary.
We deserve Elevated Essentials.
- Creative Direction
- Creative Strategy
- Strategic Development
- Communication Strategy
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Want to see more?
Take a deeper dive into our portfolio and check out some of our favourite campaigns here.
Tradie – Bamboo The World A Favour
If a tree falls in a forest and only the Tradie team are around to hear it, does it make a sound?…
Tradie – Storming the Bathroom
Hold onto your rubber ducks – we've taken the Melbourne Storm boys from the field to the foam in…
Love Luna – Spring Summer 22/23
Love Luna was in need of a little love. The Brand launched in 2017 to revolutionise the sanitary…
Tradie – Body Spray
With the launch of the Tradie Body range, it was time to sniff out some fresh faces. Enter comedy…
Flora & Fauna – Surprisingly Better
Award-winning ethical and sustainable online retailer Flora & Fauna have produced their first pure…
Tradie – Lady Luck
Tradie is a brand that is known for casual, irreverent, tongue in cheek adverts but what happens…
Live Love Work – Port Phillip
The Port Phillip community is an eclectic mix of social and bustling business groups with diverse…
Genesis – The Gym for Every Body
Lets face it, as we get a little older keeping the weight off can be a little tricky. We want to be…