// Brand Positioning & Creative Direction
Elevated Essentials
There’s no such thing as a ‘basic’ woman.
Women are unique, independent and complex; we cannot be reduced to ‘one size fits all’.
We need underwear that supports our busy lives, that doesn’t interfere, annoy or hold us back.
We are not ordinary. We are extraordinary.
We deserve Elevated Essentials.
- Creative Direction
- Creative Strategy
- Strategic Development
- Communication Strategy
Want to see more?
Take a deeper dive into our portfolio and check out some of our favourite campaigns here.
Employment Plus – Allied Health
We set out to make a helpful resource to assist participants on their journey with Allied Health…
Genesis – The Gym for Every Body
Lets face it, as we get a little older keeping the weight off can be a little tricky. We want to be…
Zoos Victoria – Give Time
We’re proud of our Zoos and love our animals, but few of us venture back to our Zoos after we or…
Tradie – Storming the Bathroom
Hold onto your rubber ducks – we've taken the Melbourne Storm boys from the field to the foam in…
Gasmate – It’s Mateship
How do Aussies get together? Good grub, it salves the greatest divide. The grill is your ring. Not…
Live Love Work – Port Phillip
The Port Phillip community is an eclectic mix of social and bustling business groups with diverse…
Pearson – Living & Ageing Well
Pearson is a really innovative company, that does a lot of different things. From educational to…