
// Brand Positioning & Creative Direction
Elevated Essentials
There’s no such thing as a ‘basic’ woman.
Women are unique, independent and complex; we cannot be reduced to ‘one size fits all’.
We need underwear that supports our busy lives, that doesn’t interfere, annoy or hold us back.
We are not ordinary. We are extraordinary.
We deserve Elevated Essentials.
- Creative Direction
- Creative Strategy
- Strategic Development
- Communication Strategy








Want to see more?
Take a deeper dive into our portfolio and check out some of our favourite campaigns here.
Tradie – Storming the Bathroom
Hold onto your rubber ducks – we've taken the Melbourne Storm boys from the field to the foam in…
Gasmate – It’s Mateship
How do Aussies get together? Good grub, it salves the greatest divide. The grill is your ring. Not…
Marysville Jazz & Blues Weekend
In 2009 Marysville was ravaged by the Back Saturday bushfires. On that day only 14 of over 400…
Zoos Victoria – Give Time
We’re proud of our Zoos and love our animals, but few of us venture back to our Zoos after we or…
Flora & Fauna – Surprisingly Better
Award-winning ethical and sustainable online retailer Flora & Fauna have produced their first pure…
Live Love Work – Port Phillip
The Port Phillip community is an eclectic mix of social and bustling business groups with diverse…
Tradie – Aussie Fit
Introducing Aussie Fit: the comfiest, Aussiest undies ever. A little cheeky and irreverent, like…















