// Brand Positioning & Creative Direction

Elevated Essentials

There’s no such thing as a ‘basic’ woman.
Women are unique, independent and complex; we cannot be reduced to ‘one size fits all’.
We need underwear that supports our busy lives, that doesn’t interfere, annoy or hold us back.
We are not ordinary. We are extraordinary.
We deserve Elevated Essentials.

  • Creative Direction
  • Creative Strategy
  • Strategic Development
  • Communication Strategy
Want to see more?

Take a deeper dive into our portfolio and check out some of our favourite campaigns here.

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