
// Brand Positioning & Creative Direction
We've got your back.
Love Luna was in need of a little love. The Brand launched in 2017 to revolutionise the sanitary product industry, with reusable and sustainable options. In 2022, after five years of success and a process of discovering who Love Luna really is, it was time for a reinvigorated approach.
The new Love Luna is your big sister, your best friend and your inspiration. She’s the girl you look up to: sassy, smart and funny, but still kind, inclusive and warm. She doesn’t take flack from anyone: never afraid to speak her mind, she always stands up for what’s right.
- Creative Direction
- Creative Strategy
- Strategic Development
- Communication Strategy














Want to see more?
Take a deeper dive into our portfolio and check out some of our favourite campaigns here.
Tradie – Body Spray
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Ambra – Elevated Essentials.
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Tradie – Storming the Bathroom
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Employment Plus – Allied Health
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Flora & Fauna – Surprisingly Better
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Tradie – Aussie Fit
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Zoos Victoria – Give Time
We’re proud of our Zoos and love our animals, but few of us venture back to our Zoos after we or…
Tradie – Lady Luck
Tradie is a brand that is known for casual, irreverent, tongue in cheek adverts but what happens…