// Brand Positioning & Creative Direction

We've got your back.

Love Luna was in need of a little love. The Brand launched in 2017 to revolutionise the sanitary product industry, with reusable and sustainable options. In 2022, after five years of success and a process of discovering who Love Luna really is, it was time for a reinvigorated approach.

The new Love Luna is your big sister, your best friend and your inspiration. She’s the girl you look up to: sassy, smart and funny, but still kind, inclusive and warm. She doesn’t take flack from anyone: never afraid to speak her mind, she always stands up for what’s right.

  • Creative Direction
  • Creative Strategy
  • Strategic Development
  • Communication Strategy
Want to see more?

Take a deeper dive into our portfolio and check out some of our favourite campaigns here.

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