In 2009 Marysville was ravaged by the Back Saturday bushfires. On that day only 14 of over 400 buildings were still standing. Over the years since, the township has gone through a rebirth and rebuild. In 2015 The Marysville Jazz & Blues Weekend was started by the local Lions Club to celebrate all that is great about the area and kickstart tourism again. In 2018, The Incubator in collaboration with Roadmap Strategy set out to make this festival sing.