
// Brand Development, Creative Strategy and Creative Direction
We've got your back
Love Luna was in need of a little love. The Brand launched in 2017 to revolutionise the sanitary product industry, with reusable and sustainable options. In 2022, after five years of success and a process of discovering who Love Luna really is, it was time for a reinvigorated approach.
The new Love Luna is your big sister, your best friend and your inspiration. She’s the girl you look up to: sassy, smart and funny, but still kind, inclusive and warm. She doesn’t take flack from anyone: never afraid to speak her mind, she always stands up for what’s right.
- Logo Development
- Creative Direction
- Creative Strategy
- Strategic Development
- Communication Strategy














Want to see more?
Take a deeper dive into our portfolio and check out some of our favourite campaigns here.
Zoos Victoria – Give Time
We’re proud of our Zoos and love our animals, but few of us venture back to our Zoos after we or…
Ambra – Elevated Essentials.
There’s no such thing as a ‘basic’ woman. Women are unique, independent and complex; we cannot be…
Employment Plus – Allied Health
We set out to make a helpful resource to assist participants on their journey with Allied Health…
Love Luna – Spring Summer 22/23
Love Luna was in need of a little love. The Brand launched in 2017 to revolutionise the sanitary…
Tradie – Lady Luck
Tradie is a brand that is known for casual, irreverent, tongue in cheek adverts but what happens…
Gasmate – It’s Mateship
How do Aussies get together? Good grub, it salves the greatest divide. The grill is your ring. Not…
Tradie – Aussie Fit
Introducing Aussie Fit: the comfiest, Aussiest undies ever. A little cheeky and irreverent, like…
Tradie – Storming the Bathroom
Hold onto your rubber ducks – we've taken the Melbourne Storm boys from the field to the foam in…