
// Television Campaign
Lady Luck
Tradie is a brand that is known for casual, irreverent, tongue in cheek adverts but what happens when we want to introduce a slightly more serious product line?
Well it’ time for some rapid back-peddling and a little lady luck.
- Video Production
- Strategic Development
- Creative Strategy
- Communication Strategy
- Copywriting
- Social Media Development



Want to see more?
Take a deeper dive into our portfolio and check out some of our favourite campaigns here.
Ambra – Elevated Essentials.
There’s no such thing as a ‘basic’ woman. Women are unique, independent and complex; we cannot be…
Marysville Jazz & Blues Weekend
In 2009 Marysville was ravaged by the Back Saturday bushfires. On that day only 14 of over 400…
Tradie – Aussie Fit
Introducing Aussie Fit: the comfiest, Aussiest undies ever. A little cheeky and irreverent, like…
Zoos Victoria – Give Time
We’re proud of our Zoos and love our animals, but few of us venture back to our Zoos after we or…
Employment Plus – Allied Health
We set out to make a helpful resource to assist participants on their journey with Allied Health…
Tradie – Storming the Bathroom
Hold onto your rubber ducks – we've taken the Melbourne Storm boys from the field to the foam in…
Love Luna – Spring Summer 22/23
Love Luna was in need of a little love. The Brand launched in 2017 to revolutionise the sanitary…