Introducing Aussie Fit: the comfiest, Aussiest undies ever. A little cheeky and irreverent, just like the brand itself, the new Aussie Fit range is Aussie born and bred, designed to suit our unique Australian lifestyle.

With the launch of the Tradie Body range, it was time to sniff out some fresh faces. Enter comedy duo The Inspired Unemployed, fast becoming famous for their funny shenanigans, to leave a lasting impression.

Tradie is known for casual, irreverent, tongue-in-cheek ads, but what happens when we want to introduce a slightly more serious product line?
This called for some genuine heartfelt messaging, with a cameo from Lady Luck.