
// Television Campaign
Tradie Beer
Tradie stepping into beer didn’t need overthinking.
We went straight to the core: red dirt, cold cans, and good mates.
With Sam Draper, Jackson Baker and Matt Wilkinson, we built a series of spots that feel like a real Aussie getaway, camping, fishing, and cracking beers, all in true Tradie style.
- Video Production
- Strategic Development
- Creative Strategy
- Communication Strategy
- Copywriting
- Social Media Development
// Television Campaign
Storming the bathroom
Hold onto your rubber ducks – we've taken the Melbourne Storm boys from the field to the foam in Tradie's latest adventure. Suds, laughter, and sheer enjoyment – it's all part of the package!
- Video Production
- Strategic Development
- Creative Strategy
- Communication Strategy
- Copywriting
- Social Media Development
// Television Campaign
Aussie Fit
Introducing Aussie Fit: the comfiest, Aussiest undies ever. A little cheeky and irreverent, just like the brand itself, the new Aussie Fit range is Aussie born and bred, designed to suit our unique Australian lifestyle.
- Video Production
- Strategic Development
- Creative Strategy
- Communication Strategy
- Copywriting
- Social Media Development
// Television Campaign
Body Spray
With the launch of the Tradie Body range, it was time to sniff out some fresh faces. Enter comedy duo The Inspired Unemployed, fast becoming famous for their funny shenanigans, to leave a lasting impression.
- Video Production
- Strategic Development
- Creative Strategy
- Communication Strategy
- Copywriting
- Social Media Development


// Television Campaign
Lady Luck
Tradie is known for casual, irreverent, tongue-in-cheek ads, but what happens when we want to introduce a slightly more serious product line?
This called for some genuine heartfelt messaging, with a cameo from Lady Luck.
- Video Production
- Strategic Development
- Creative Strategy
- Communication Strategy
- Copywriting
- Social Media Development


