When it came to crafting a campaign for Brick Lane's cornerstone beer One Love, we focussed on its power to bring people together from all walks of life. One Love encourages conversations, laughs and harmony, giving people a sense of unity and community: it's the One For All.

Sidewinder super low alcohol beer is all about getting the great tasting experience of delicious craft beer, without compromise. Our campaigns focus on this beer's ability to deliver on flavour and experience without sacrificing lifestyle.

When you’re the new beer on the block, how do you earn a seat at the bar? In a busy market full of hardy old-timers, our challenge was getting people to give this new draught a crack. By staying true to its down-to-earth, does-what-it-says-on-the-tin roots, our launch campaign saw this beer fast establish itself as a fan favourite.