Press Release: Tradie Bamboo Socks

Tradie: Bamboo Socks

Tradie gets footloose with new bamboo socks spot via The Incubator

Aussie underwear label Tradie continues to expand their range with the launch of a new bamboo sock collection.

The latest in a series of spots featuring Tradie ambassador Nick Cummins in the true-blue Aussie outback, this spot shows a whole new side to the Honey Badger. Dancing like nobody’s watching, in a matching set of Tradie black undies and socks, the Badge gets fully footloose and fancy-free.

Filmed on a classic location in Broken Hill, in this 30 second TVC our Aussie icon is evidently in his element. Putting their ‘Tradie Tough’ claim to the test, the bootless Badger channels his inner cowboy and kicks up his heels to a rootin’ tootin’ tune.

“Our latest spot in the Broken Hill series is an absolute winner,” says Tradie founder Ben Goodfellow. “What better way to show the strength and comfort of our bamboo socks than by dancing around in the tough environment of the Aussie outback?”

Melbourne creative agency The Incubator continues to bring home the Tradie goods with this latest spot. Kyran Docker, Creative Director at The Incubator said “We’re just trying to have fun with this brand, it’s great working with Nick, he really gets into character. Who knew he could line dance?”

The 30 second spot is currently airing on TV and social media.


Press Release: Tradie Body Wash

Tradie: Body Wash

Tradie scrubs up alright with Inspired Unemployed TVCs for new Body Wash range

Continuing Tradie’s collaboration with the Inspired Unemployed, Tradie introduces their new branded Body Wash range via these two 15 second TVCs, featuring bath time with Matt and Jack.

“We had a lot of fun coming up with these spots,” says Ben Goodfellow, Tradie founder. “Basically nothing is off limits with these guys¬—they just kept injecting their own unique brand of humour into what were already pretty funny scenarios and the results are exactly what we were looking for.”

Matt Ford and Jack Steel of The Inspired Unemployed have been bathed in glory since bursting onto the social media scene in 2019. Flatmates in Sydney, these two besties clearly like to keep it cheeky even while they’re cleaning up their act. This bubbly duo are used to getting themselves in hot water, but it’s all good clean fun at the end of the day.

“Given all the heaviness of the world right now, it’s been great to produce some lighthearted spots that don’t take themselves too seriously and just put a smile on your face,” said Kyran Docker, Creative Director at The Incubator.

The new 15 second spots will air on National TV from the 16th August. Check them out here:


Press Release: Tradie Body Spray

Tradie: Body Spray

Tradie hires Inspired Unemployed to launch new Body Spray range

Building on their reputation for funny all-Australian ads, Tradie have teamed up with creative comedy duo, The Inspired Unemployed, for the TV launch of Tradie’s new Body Spray range.

Tradie’s series of 15 second Body Spray TVCs show these two besties deeply enjoying each other’s scent in a locker room. “Having these two front our new Tradie Body Spray is perfect,” says Ben Goodfellow, Tradie founder. “They’re such naturals; within 5 minutes the scripts were out the window. I’ve always our brand ambassadors should be people any Aussie would want to have a beer with, and I certainly want to have a beer with these guys!”

Rising stars of The Inspired Unemployed, 25 year olds Matt Ford and Jack Steel are best mates from Sydney, with a passion for surfing, snowboarding and generally goofing around. Their scruffy good looks and self-deprecating humour have seen them grow an impressive following of more than 435k on Tik Tok and 370k on Instagram in the past 18 months. Thanks to their unique style of whacky physical comedy, collaborations with brands such as Fendi, GQ and the Aria Awards have seen the boys become hotly pursued talent, who are these days far from unemployed.

“Working on this project with Tradie turned out to be one of the better collaborations we have done so far” the pair said of the shoot. “The guys gave us a tonne of freedom and let us push the boundaries a lot with ideas and acting, which we find creates a much more authentic result and is how we normally like to work. It definitely helped that everyone on set were bloody legends to work with too, which always makes for a better result.”

Kyran Docker, Creative Director at The Incubator was quick to sing their praises too. “Funny is in their DNA. We barely needed to give them any direction, they just instantly got what we were trying to do and ran with it.”

The new 15 second spots will air on National TV from this weekend. Sniff them out here: